Riverside M Shack out, Another Broken Egg Cafe coming in

[thelakelander]

Jacksonville chefs Matthew and David Medure are permanently closing their M Shack Riverside location after dinner service Saturday night to make way for another restaurant.

The restaurateurs announced the closing Wednesday morning to the staff. The decision comes a just few weeks after they temporarily closed the restaurant at 1012 Margaret St. to reboot its menu and service.

Another Broken Egg Cafe — a breakfast, brunch and lunch restaurant — is expected to move into the M Shack space, according to a M Shack spokesman.

Full article: https://www.jacksonville.com/entertainment/20191204/m-shack-closing-in-riverside-popular-brunch-spot-set-to-take-its-place

[david-massett]

Lord knows we could use some breakfast around here. 

That said -- I'm puzzled as to why a concept that says "diner" all over it would land not in the always iconic and newly vacant Derby location but just around the corner in a recently renovated but kinda blah shopping center plaza.  Does anyone have the scoop?  Or maybe some rumors and conjecture?   

[Charles Hunter]

From the M Shack FB page

We have some bittersweet news to share. Shortly after rebooting the Riverside M Shack location, we got a call from our landlord with an offer from someone who wanted our space. It was a really good offer, and after giving it a lot of thought, we decided selling the M Shack Riverside location was winner for everyone.

The new tenant is very enthusiastic about this particular location and it's a perfect fit for Riverside. With our newest restaurant, Midtown Table, so close to opening we felt like this opportunity was all simply perfect timing.

So...in working with the new tenant's timeline, our last day of service will be Saturday, December 7. The M Shack brand is doing great and this doesn't effect any other locations. So this isn't good-bye...in fact, it's quite literally see you down the road!

The Riverside wanted to do something to celebrate our customers, so we want to invite you to help us empty the kegs! All drafts will be $3 until they're gone or until the shop closes, whichever comes first. So stop by and see us at Riverside for a burger and a beer - and then feed your future M Burger cravings at Town Center, Nocatee or our original M Shack store in Atlantic Beach!

[acme54321]

I suspect there is more to the story.  The "reboot" was goofy IMO. 

[Kiva]

The wording is weird. Their "landlord" got a good offer, but then they decided to "sell" the location. How can you sell it if you don't own the building?

[Charles Hunter]

Sell the remainder of their lease?

[realestatejax]

Lord knows we could use some breakfast around here. 

That said -- I'm puzzled as to why a concept that says "diner" all over it would land not in the always iconic and newly vacant Derby location but just around the corner in a recently renovated but kinda blah shopping center plaza.  Does anyone have the scoop?  Or maybe some rumors and conjecture?   

My guess is the lack of parking at the Derby location would be a major issue for Another Broken Egg.

[Captain Zissou]

What is midtown table? This is the first I'm hearing of it.

[RattlerGator]

Another Broken Egg? That's good news.

[Florida Power And Light]

As soon as M Shack opened I suspected the place would not be resilient, or should not be. Poor value. Needed better open air bar.
Overpriced stuff in a paper basket.
Fox, Biscottis, Brick, Bluefish are common denominators, and when applied, M Shack just did not seem resilient.

[acme54321]

Fox, Biscottis, Brick, Bluefish are common denominators, and when applied, M Shack just did not seem resilient.

[Captain Zissou]

Anyone who likes the Brick loses all credibility in my book.

[JeffreyS]

I am still just eager to find out who will move into the South Kitchen space.

[JPalmer]

Anyone who likes the Brick loses all credibility in my book.

Seriously.

[Florida Power And Light]

Anyone who likes the Brick loses all credibility in my book.

Well, Partners was an all time favorite but the Brick is credibly likeable.