Jacksonville Airports to be Renamed

[Coolyfett]

Just what we need.........more and more waste for nothing! Let JAA take up a collection to pay for any changes they wish to make! Bet this would die in a heart beat!

How is rebranding and updating your image a waste?

Well you know growth & progress are the two worse things in america. Make sure you throw some Tea in the river.

[JeffreyS]

Like anybody cares what logo the JAA uses on its stationary?

Seriously, how much did we spend on this "rebranding" in the middle of a recession?

Yeah, unless it's going to include a statement that the TSA won't be hasseling peeps...I don't care. 

TSA is not hassling people, they are protect the airports, aircraft & travlers. Doesnt take a brainy guy to know that.

+1
Call for change if you want but the people manning the lines do not make the rules and are not jerks. 

[JeffreyS]

Well I guess I should say they are not jerks for following the rules. I am sure some are jerks and some are nice.

[Coolyfett]

Like anybody cares what logo the JAA uses on its stationary?

Seriously, how much did we spend on this "rebranding" in the middle of a recession?

Yeah, unless it's going to include a statement that the TSA won't be hasseling peeps...I don't care. 

TSA is not hassling people, they are protect the airports, aircraft & travlers. Doesnt take a brainy guy to know that.

+1
Call for change if you want but the people manning the lines do not make the rules and are not jerks. 

TSA reps do as their bosses pay them to do. 1 + 1 = 2

[I-10east]

TSA is not hassling people, they are protect the airports, aircraft & travlers. Doesnt take a brainy guy to know that.

Exactly! Sometimes I wonder what situation these TSA critics rather be in, going through a frisk/body scan, or be on a hijacked airliner.

[Dog Walker]

Sigh.  More names to unlearn.  I'm still saying Independent Life Building, Gulf Life Towers and Gator Bowl.

Craig Field is going to be particularly hard since I practically grew up there, worked there and got my license there.   (Jacksonville Executive Airport, Jacksonville Executive Airport, Jacksonville Execu........)

[Ralph W]

Do you think anyone thought of the acronym the new name forms??

Jacksonville Executive Airport

JEA, JEA, JEA

Easy to remember but....

[Dog Walker]

Maybe they need to "rebrand" JEA to the Jacksonville Utilities Authority since they do it all now.

[cityimrov]

Why all the complaints here?  The only major thing I see here to complain about is Craig's but I don't understand what the rest of the complaints are about.  

I thought this forum was about making Jacksonville a better city for the 21st century?  That's not going to happen unless you have change.  Am I visiting the wrong forums?

Change includes marketing, which is standard for any successful company out there.  
http://www.underconsideration.com/brandnew/archives/coke_pepsi_chart_revised.jpg

[simms3]

I am actually very pleased with the renaming of Craig.  Craig???  Are you serious?  Executive in the title already explains the purpose and role of the airport.  Having Recreational in Herlong's name delineates that one as well.  Executive sounds more progressive and inline with what other corporate air parks have as their names.

And a new logo is always fresh and does wonders to a company's image (provided they don't screw up the logo).  A new logo is almost like presenting a new company, which gets people talking and brings about visibility.  I also happen to like the new logo.  It's not very stuffy/professional looking, but it brings attention and has good use of shapes/colors.  (I am actually glad it's not a pure blue or one color logo)

[tufsu1]

Whose complaining? (besides CSFOltz--a given anytime money is spent)  Everyone likes it.

I believe chriswufgator complained as well

[reednavy]

The only one that should stay the same in Cecil Field, which rolls off the tongue better than Cecil Airport.

[CS Foltz]

Gentlemen............a cowpie called a silk purse is still a cow pie! I don't have a problem with anyone renaming anything, but have to point out JIA is a City function..........paid for by the City.....is it not? Craig Airport is a private facility and just changing a name will not extend the runways! This looks like another end run around what was promised at Craig and nothing else! Jacksonville International Airport is just a name.....no customs facility there for outside arrivals from outside of the US! City is $58 Million Dollars in the hole, Metropolitan Park, Riverwalk upgrade and now renaming these spots............maybe someone can tell me just how the heck we are suppposed to pay for this along with everything else? We keep spending and we keep getting deeper, property taxes have been raised for the past two years, thanks Johnny, and the value is still descending and you guys wonder why I keep saying "WTF"?

[cline]

Craig Airport is a private facility

Actually, no.  Criag Airport is under JAA (as is JIA, Herlong and Cecil).  JAA leases space at Criag to the operators.  JAA generates its own revenues.

[RiversideLoki]

That JAX logo is a typographical nightmare. I don't even think that's helvetica... I think it's Arial.

Also that little round half airplane thing (and the whole web site for that matter) looks like it was made with someone's feet.