Jacksonville Airports to be Renamed

[Lunican]

The branding campaign includes a new overall logo for the authority, new logos for each of its four airports, the renaming of three of the airports and new websites. JAA was created in 2001 by the Florida Legislature and has been using the same brand identity since then.

"The new 'umbrella style' logo concept integrates a more recognizable symbol of aviation while adding an element to represent each of the four airports in the system," JAA Executive Director/CEO Steve Grossman said. "The connection to aviation in the old logo was less obvious and didn't visually represent a four airport system icon."          

The goal of the rebranding effort is to create a consistent brand across the four airports owned and operated by the Authority; Jacksonville International Airport, Cecil Field, Craig Airport and Herlong Airport. The rebranding effort will also be used as an opportunity to further educate the public about the distinctive differences between the four airports and the regional impact of the Authority.

Three of the four airports will be renamed as a result of the rebranding effort. Cecil Field will become Cecil Airport and Herlong Airport will become Herlong Recreational Airport. Craig Airport will be renamed Jacksonville Executive Airport (JAXEX) since its location not only makes air travel more accessible for executives, but also makes the Jacksonville business community more accessible to the world.

http://www.flyjacksonville.com/

[Coolyfett]

Ok Im feeling this! but I though Cecil Field was going to be a spaceport?? I mean thats what it says on their website. The logo is sexy, not too backwood. I had a dumb idea about connecting JIA & JPA cruise terminal via a people mover system. Does that exist aware in Florida? Where one can leave a plane walk to a platform and take a train to the cruise port? With Jax location compared to the rest of united states.

[fsujax]

Is it just me or does that logo remind anyone else of the Dames Point Bridge?

[billy]

I like it.

[Ocklawaha]

Yeah, right... IF IT AIN'T BROKE DON'T FIX IT...

Like the DAME POINT BRIDGE is the Broward
or
JACKSONVILLE TERMINAL is susposed to be the JRTC...

CECIL FIELD isn't likely to be Cecil Airport in our lifetime.

OCKLAWAHA

[ChriswUfGator]

Like anybody cares what logo the JAA uses on its stationary?

Seriously, how much did we spend on this "rebranding" in the middle of a recession?

[Cliffs_Daughter]

Is it just me or does that logo remind anyone else of the Dames Point Bridge?

It kinda looks like the old Eastern Airlines logo tipped sideways.

[CS Foltz]

Just what we need.........more and more waste for nothing! Let JAA take up a collection to pay for any changes they wish to make! Bet this would die in a heart beat!

[Coolyfett]

Like anybody cares what logo the JAA uses on its stationary?

Seriously, how much did we spend on this "rebranding" in the middle of a recession?

Probably the same amount on

[Burn to Shine]

Like anybody cares what logo the JAA uses on its stationary?

Seriously, how much did we spend on this "rebranding" in the middle of a recession?

Yeah, unless it's going to include a statement that the TSA won't be hasseling peeps...I don't care. 

[reednavy]

The only one that makes any sense is changing Craig's name to Jax Executive because that is it's main use.

JIA's website is an incredible improvement over what it was, even better than Nashville's http://www.flynashville.com/

[reednavy]

Just what we need.........more and more waste for nothing! Let JAA take up a collection to pay for any changes they wish to make! Bet this would die in a heart beat!

How is rebranding and updating your image a waste?

[blizz01]

Ask GAP. 

[Steve]

Just what we need.........more and more waste for nothing! Let JAA take up a collection to pay for any changes they wish to make! Bet this would die in a heart beat!

How is rebranding and updating your image a waste?

I was previously of this mindset, then I married the Creative Director for LPS.  It's amazing, even in a B2B company like LPS or JAA, how much of a difference good branding can make.  If it helps us recruit business, I'm fine with it.

[Coolyfett]

Like anybody cares what logo the JAA uses on its stationary?

Seriously, how much did we spend on this "rebranding" in the middle of a recession?

Yeah, unless it's going to include a statement that the TSA won't be hasseling peeps...I don't care.  

TSA is not hassling people, they are protect the airports, aircraft & travlers. Doesnt take a brainy guy to know that.