"Midtown" Jacksonville?

[thelakelander]

There was a small push to brand Springfield as Uptown in the mid-2000s. That name never stuck either.

[mtraininjax]

Town center known as Mid-town? Can you get Ben Carter to change the name? I am sure he could have called in Mid-Town, after all, he has been to Atlanta.

[Know Growth]

Perhaps interesting to note that "St.Johns" Town Center is located on Duval land.....

[Adam White]

Perhaps interesting to note that "St.Johns" Town Center is located on Duval land.....

So is a significant portion of the "St Johns" river. Seems a bit fishy...

[ProjectMaximus]

Midtown or Uptown works, I think, but given its location South something works better and, personally, South City works for me.

South City sounds good to me!

[Adam White]

How about "The Sprawl?"

Not only is it accurate, it's highbrow and cool:

https://en.wikipedia.org/wiki/The_Sprawl

[Know Growth]

"Sprawlton"

"Edge City" 

Joel Garreau,in his book "Edge City", notes we have not built a single old-style downtown from raw dirt in over eighty five years.

(At this rate,we'll need to reconsider the future of the remaining D Dot Ranch wild lands. Pesky barrier.Nocatee is located on lands many considered to be D DOT Ranch.Years ago Local enviros fought valiantly against the proposed Southeast Garbage Land Fill. With a breath of relief,the Garbage Land Fill ended up way out west on the slope of the Trail Ridge.......perfect for consigning the Southeast lands to Nocatee    )

It is amazing to realize how convenient it is to go to the Town Center from Avondale. I'd rather head to the Town Center than grind down Blanding Blvd. to Orange Park. At least for now.

[edjax]

Since it is considered an Edge City and is south, I'll go with the South Edge District.  SED could be used for easy reference too.

[For_F-L-O-R-I-D-A]

This is Southside. It is the heart of Southside. I consider everything around Gate to be Southside. Farther South is Southpoint. Then it gets into Mandarin. They named one of the apartments by the SJTC "Uptown."

Honestly, Brroklyn would probably serve as a better Midtown.

[brainstormer]

I've only lived in Jacksonville since 2007, but I've always referred to the corridor along Southside Blvd as Southside. To me the area between Regency and the Avenues is "Southside."

I think the area around the JTB/295 interchange should be called "Southside Heights." It definitely isn't a midtown.

One of the mayor's transition groups suggested focusing on Neighborhoods as a way of creating and supporting community identity throughout the city. I love cities that have signs and official designations of neighborhoods.

[blizz01]

Town center known as Mid-town? Can you get Ben Carter to change the name? I am sure he could have called in Mid-Town, after all, he has been to Atlanta.

Well, there's already a Buckhead Branch Drive right in the middle of things.....

[blizz01]

AND Mid Town Parkway.....

[Tacachale]

"Town Center" is really only the "St. Johns Town Center" mall. "Southside" in contrast, includes pretty much everything south and east of the river that's not Arlington or the Beach. "Southside" was originally "South Jacksonville", which was present-day San Marco and St. Nicholas, but interestingly folks in the older neighborhoods sometimes cringe when we're lumped in with "Southside". Either way, there's not really one term for the specific area we're talking about here.

[spuwho]

Since I lived here. The destination area has been defined by its largest retail activity.

If we go to Southside and Touchton/Gate, we say we are going to Tinseltown.(even if we arent going to the movies)

If we are going to Southside and Philips, we say we are going to the Avenues. (Even if we arent going to the mall)

If we are going to Atlantic and Southside, we say Regency (even if we dont go in the mall).

The one place that doesnt have a name (yet) is Beach and Hodges. Technically it could be called Intercoastal West, but for now we call it by its intersecting streets.

Outside of this area we use neighborhood names.

Ie: San Marco, Riverside.

If I told someone I had errands to run in Mixon Town, they would probably think I was going to Georgia.

I do say I am going to Brooklyn and it causes double takes.

[Captain Zissou]

Southside is too much of a catch all for the area between the river and the intracoastal.  I think the area between Touchton and Baymeadows and 9a and southside blvd would do well to create branding. I like South City or Midtown.  Southpoint denotes a pretty compact area and has a well known name.