Brooklyn Retail Project Revised Again

[fieldafm]

That Fresh Market pictured has a structured parking garage, which doubles the cost of the development. 

Personally, the site plan is a lot better now without the drug store.  I don't have much of a problem with it as is (although I wish they would plant shad trees along the sidewalk instead of palms and crap myrtles).  Maybe I missed the elevations of the rear of the grocery store, but it will be interesting to see how they treat that and keep it contextually sensitive to the apartments next door.  That's more of an easily attainable facade treatment, which doesnt even come close to the cost of a parking garage.

I really don't think it has to look like the picture above to be both economically viable and contributory/contextually sensitive to the neighborhood.

[thelakelander]

Here's the back of Fresh Market.

[fieldafm]

Well, I can see why Hallmark didnt want that facing their residents.

Where is the loading dock?

EDIT: nevermind, looks to be off the Magnolia/Jackson entrance.

[thelakelander]

I can understand Hallmark's position as well. Just wait till that colored stucco starts to age and mildew a couple of years after completion.  If you look real hard, you can see the walls "hiding" the loading dock from Brooklyn Riverside. 

[Barnaby808]

Improvement, but still wish the design could have been similar to something more walkable like tapestry park. Looks similar to every other strip mall in Jax......sigh

[thelakelander]

While I wish the rest of the retail surrounding Fresh Market could be pushed along Riverside Avenue, the latest plan is better than all previous versions. Excluding structured parking for the apartment complex, it's essentially what Tapestry Park is. The major difference is it has a large grocery store footprint to deal with and Tapestry Park doesn't.   

[edjax]

Per story on JBJ the grocer may not be Fresh Market. Some chatter that it could be organic grocer Sprouts out of Arizona. This may make sense as I always heard it referred to as an organic store which is not what I think of Fresh Market. 

[tufsu1]

Sprouts is expanding into Florida...they recently announced a store for Tampa

[thelakelander]

Per story on JBJ the grocer may not be Fresh Market. Some chatter that it could be organic grocer Sprouts out of Arizona. This may make sense as I always heard it referred to as an organic store which is not what I think of Fresh Market. 

It will go to whoever they can finalize a deal to open at that site.  If it's not Fresh Market, you'll probably see a slight modification of the site plan again at some point to accommodate another entity's footprint.

[FSBA]

Per story on JBJ the grocer may not be Fresh Market. Some chatter that it could be organic grocer Sprouts out of Arizona. This may make sense as I always heard it referred to as an organic store which is not what I think of Fresh Market. 

It will go to whoever they can finalize a deal to open at that site.  If it's not Fresh Market, you'll probably see a slight modification of the site plan again at some point to accommodate another entity's footprint.

If only for the comments on this site

[Steve]

Yea, don't think they count as organic...lol

[thelakelander]

Btw, I passed a similar development on Mills in Orlando last week.  It has the retail up on the street and a parking lot in front of the Fresh Market.  This may provide you with a glimpse of what the Brooklyn project will resemble when complete.



http://www.millsparkorlando.com/

[Jason]

Nice find Lake.  They are very similar.

[cline]

Is that structure in the third picture a bus stop (the thing with the banner on it)?

[thelakelander]

It's just a pedestrian entrance to the parking lot.