Sea Turtle Inn going luxury

[thelakelander]

Company plans $24 million luxury transformation of the Atlantic Beach hotel.

By Alison Trinidad, The Times-Union

Remington Hotel Corp., a Dallas-based hotel management company, this week revealed plans for a $24 million conversion of the Sea Turtle Inn in Atlantic Beach into a luxury resort and spa called One Ocean.The 193-room Sea Turtle, built in 1973, will remain open throughout the conversion. Expected to open in January, One Ocean would be the first to open under Remington's The Gallery luxury hotel collection. According to Remington's Web site, it plans to open at least eight Gallery resorts globally by 2010 at an estimated cost of $1 billion.

full article: http://www.jacksonville.com/tu-online/stories/072607/bus_186932888.shtml

[copperfiend]

I am fine with the upgrade. But I don't like the name change.

[Jason]

I agree.  Why change the name?

[gradco2004]

I guess a modern name for a modern facility. Sea Turtle Inn screams...um... rustic, old-time, bed-and-breakfast. I like the name change. It fits the new persona.

[hightowerlover]

I prefer the old name rather than this generic new age crap.  I'm sure the facilities were in need of the upgrade and I'm fine with the renderings.  But I'm partial to this place because it's where my parents met.  And besides who doesn't love Sea Turtles?  I mean maybe the Inn part sounds a little seedy, but the Sea Turtle Suites or the Sea Turtle Resort...you could make it work. 

The new name makes the place lose it's identity.  Theres just something about places that use numbers in their names that makes me feel like they put no thought into them.

[copperfiend]

I am a little partial as well because my wife and I had our wedding there. And maybe if the new name was a little bit more creative I would feel differently.

[big ben]

I am a little partial as well because my wife and I had our wedding there. And maybe if the new name was a little bit more creative I would feel differently.

i'm definitely tired of hearing everything "modern" named with a number.  hopefully the number names will fade like the numbered bands.

[raheem942]

Company plans $24 million luxury transformation of the Atlantic Beach hotel.

By Alison Trinidad, The Times-Union

Remington Hotel Corp., a Dallas-based hotel management company, this week revealed plans for a $24 million conversion of the Sea Turtle Inn in Atlantic Beach into a luxury resort and spa called One Ocean.The 193-room Sea Turtle, built in 1973, will remain open throughout the conversion. Expected to open in January, One Ocean would be the first to open under Remington's The Gallery luxury hotel collection. According to Remington's Web site, it plans to open at least eight Gallery resorts globally by 2010 at an estimated cost of $1 billion.

full article: http://www.jacksonville.com/tu-online/stories/072607/bus_186932888.shtml

that would make it the citys most valueable asset

[Ocklawaha]

Hotel Mayflower?

The Hotel Continental?

Sea Turtle Inn?

or 1 what?

Apoplyptic simply apoplyptic!

Ocklawaha

[Jason]

Has anyone seen the finished product?  Are the renovations finished yet?

[BridgeTroll]

The transformation is pretty incredible.  An excellent example of what can be done to an older rather dilapidated building.  Seems comparable to something on Miami Beach...