The Jacksonville Jaguars

[duvaldude08]

Looks like I was wrong. The  bowl is not sold out all season. The Jags are just going to televise all games regardless. Kahn would rather pay the 34 cents on the dollar to the NFL for unsold tickets and end the blackout and ticket counting game every week.

Also, in a  bit of interesting related news, on Saturdays, you can go get a 20 dollar game certificate. With this cetificate, you are guaranteed a seat on Sunday, but you have no idea where. Also, you can buy up to 4, but no guarantee all the tickets will be together. This is a great deal for people who want to get in and see a game, but never had enough money. It might be bad for a fan who paid 60 bucks for their seat to see someone waltz up and pay 20 bucks for a seat next to them, but we need to get those holes filled somehow. This 20 dollar seat buyer may turn into a season ticket buyer Thoughts?

Dan where did you read that? They basically said sales are looking very good and black outs are not in the conversation for this season. No one said they were buying unsold  the tickets all season to televise the games. Or did I miss something? Nto a jab at you, but you know I am very fact based.

The coin flip game tickets and the blackout unsold seats are 2 different things.

I was at a lunch with Mark Lamping yesterday.  The coin flip tickets are last minute tickets made available along with several "orphan" tickets.  Regardless of what you hear, every single team in the NFL has to buy tickets every week because some are made available.  The visiting team didn't use all their tickets and gives some back the day before, employees of the organization use less tickets than requested, etc.  Those tickets, along with "Orphan" seats (those seats that are sandwiched between season ticket holders.  Such as the middle seat in a row of 13 seats where 6 season ticket holders on one side and six on the other).  Lamping said that these seats and the last minute extras amount to about 1500 seats.  The coin flip ticket idea is a novel one to the NFL.  Should be interesting to see how it works out.

As for season ticket holders getting upset.  I wouldn't.  I mean you pay $20 you have no idea where you are sitting until you walk into the stadium.  They might as well just call it the Bud Light Zone Cover Charge. 

The blackout number is something different, and I believe there are tickets still available.  But Khan and Lamping are determined to remove Jacksonville from the Blackout talk.  Think about it, we haven't had a blackout in 2 years and yet, it's still the first thing outsiders talk about.  But that's because we talked about it too much too.  We had a blackout gas gauge, we announced every week that we would ask for a 24 hour extension to sell tickets, only to announce in 24 hours that the blackout was lifted.  In order to get rid of this association, they've decided that they will not blackout any games, nor talk about it.  That's why it's a little confusing about the ticket sales.  We're so used to talking about blackouts.  The term blackout is in our lexicon when talking about the Jaguars.  We're still searching for the number now.  What they're saying is, forget the number, forget the blackout, doesn't matter.  We're going to grow this brand, and we're going to grow it differently than we have and differently than the other 31 teams in the NFL.

You explained it perfectly! Their new approach has already changed the atmoshpere in the city. The fans can actually focus on being and excited and watching football, versus being stressed out. The ticket gauge along with the local news beating it in the dirt, all you heard is about "avoiding the blackout". Ive been a ticket holder since 2010 and this is the most relaxed  and excited Ive been going into a season.

Another questions, have they expanding our viewing area or something? Because we are being played all the way in Carolina and I didnt know we broadcasted their. And just in case yall didnt know, the Jags game Sunday was the highest rate show in our entire market that day. Thats a HUGE sign.

[Keith-N-Jax]

I just called and got a $20 tickect for my mom and got a seat in the same section and row 2 seats over from my two seats. I just and asked if I could have a seat near my seats and he said yes and I could also get the 20 dollar ticket price. If your a season ticket holder and want extra seats you can them also for 20 I guess. I was a little shocked when he said I could have the seat for 20 bucks.

[Bridges]

Another questions, have they expanding our viewing area or something? Because we are being played all the way in Carolina and I didnt know we broadcasted their. And just in case yall didnt know, the Jags game Sunday was the highest rate show in our entire market that day. Thats a HUGE sign.

Lamping mentioned that we used to have about a 3 mil reach for markets and now we have around a 4 mil reach.

Technically, they haven't expanded the viewing area.  The Jags can't control viewing area for the regular season.  However, they can control it for the preseason.  So the Jags went out to a lot more surrounding areas and asked those local stations to carry the jag preseason games.  They had a lot of success with that.  Now that the regular season is here, they can't control who sees the game as much, but the success of the preseason viewing and marketing campaign means that these other areas are requesting and receiving more Jags media (Post-game shows, Jaguars all-access television, all coaches shows, etc).  This expansion will eventually allow us to take on more markets for good. 

The Jaguar radio has spread too. 

The Jags are also working to establish campaigns in the surrounding markets.  Packages for folks who live in Gainsville for games that gator fans are into (Such as fred taylor ring of honor game, and that game where the backup QB for the Jets comes).  They're also doing one for Georgia fans with Detroit packaged for Matt Stafford.

The marketing and path that the Jags are on now is nothing short of amazing.  They are truly ALL IN.  Now, can we put the product on the field.  All signs point to something good happening.  And if it does, it couldnt come at a better time.  Our rise coincides with our marketing expansion, blackouts in Tampa and Miami, and our Home games in London.  Hold on to your hats, it's going to be a fun ride!

[copperfiend]

Another questions, have they expanding our viewing area or something? Because we are being played all the way in Carolina and I didnt know we broadcasted their. And just in case yall didnt know, the Jags game Sunday was the highest rate show in our entire market that day. Thats a HUGE sign.

Yes. During the preseason, they were aired in markets across Florida, half of Georgia and out into South Carolina and Alabama. If you look at Tampa, they are just shown in Tampa and Orlando. Miami is just shown in south Florida and Orlando. The Jaguars want to claim the rest of the state, and the other states I mentioned, as their own.

Look at the NFL coverage map: http://www.the506.com/nflmaps/2012/wk2.html

You can see the Mobile CBS station switched from the Dolphins game to the Jaguars game.

[Wacca Pilatka]

The developments with TV and radio coverage are very encouraging, as with all the other things that have been mentioned upthread. 

If you look at the Jags' radio network in 1995, it was enormous, covering much of Georgia, eastern Alabama, parts of South Carolina, and more ground in Florida than it presently does. 

I think the Jags got overconfident about not needing to market regionally because the immediate Jacksonville area supported the team so extraordinarily well in the early years.  Meanwhile, the other small-market teams like Buffalo, New Orleans, Indianapolis, and Tennessee, and of course Green Bay were marketing themselves regionally out of necessity.  Not until after the 2009 debacle did it become clear that the Jaguars had to step up on regional marketing (though the five-county Jax area certainly stepped up and bought a remarkable number of tickets in 2010-11).

[duvaldude08]

I just had to calm my friend down at work. She has been  a season ticket holde for 17 years and is diehard. She pulled me from my desk into the break room because she was upset. Some article online stated our stadium would be so quiet Sunday that you could hear leafs blow. Like I told her, they are the ones looking stupid and not to worry about it. She was so upset LOL!!

[Bridges]

I think the Jags got overconfident about not needing to market regionally because the immediate Jacksonville area supported the team so extraordinarily well in the early years.  Meanwhile, the other small-market teams like Buffalo, New Orleans, Indianapolis, and Tennessee, and of course Green Bay were marketing themselves regionally out of necessity.  Not until after the 2009 debacle did it become clear that the Jaguars had to step up on regional marketing (though the five-county Jax area certainly stepped up and bought a remarkable number of tickets in 2010-11).

The warning signs were there right around 2000.  Long term renewals were down and a reliance on single game tickets rose.  Its been discussed in this thread, but WW has to take a lot of the blame for that.  Everyone was under the impression that if you win, they will come.  While that's a big part of it, times have changed.  Times were changing around 2000 too, but the Jags were slow to move, if at all.  That was right at the time that they actually did the opposite of what they should have done.  They should have become more nimble and change with the market, but they doubled down, increased ticket prices heavily and spurned a lot of premier seat holders. 

The new new is a league that is wildly successful, but has to compete against staying at home with cheap beer and food, and huge flat screen HD tvs that are getting cheaper by the day.  In order to be successful in this new NFL, the gameday experience has to be top notch.

[Non-RedNeck Westsider]

I just called and got a $20 tickect for my mom and got a seat in the same section and row 2 seats over from my two seats. I just and asked if I could have a seat near my seats and he said yes and I could also get the 20 dollar ticket price. If your a season ticket holder and want extra seats you can them also for 20 I guess. I was a little shocked when he said I could have the seat for 20 bucks.

I just did the exact same thing after reading this thread.  I had resigned myself to picking up the 3 extra tickets I needed from scalpers before the game - one phone call, charged to my season ticket account and BOOM - 3 tix, printed at the house - $60.  I'll let my son and his friends sit in our season seats and the other 4 of us will be in the Bud Zone!  This was awesome.   

[fsujax]

^^cool. i might try and pick up an extra seat.

[duvaldude08]

I think the Jags got overconfident about not needing to market regionally because the immediate Jacksonville area supported the team so extraordinarily well in the early years.  Meanwhile, the other small-market teams like Buffalo, New Orleans, Indianapolis, and Tennessee, and of course Green Bay were marketing themselves regionally out of necessity.  Not until after the 2009 debacle did it become clear that the Jaguars had to step up on regional marketing (though the five-county Jax area certainly stepped up and bought a remarkable number of tickets in 2010-11).

The warning signs were there right around 2000.  Long term renewals were down and a reliance on single game tickets rose.  Its been discussed in this thread, but WW has to take a lot of the blame for that.  Everyone was under the impression that if you win, they will come.  While that's a big part of it, times have changed.  Times were changing around 2000 too, but the Jags were slow to move, if at all.  That was right at the time that they actually did the opposite of what they should have done.  They should have become more nimble and change with the market, but they doubled down, increased ticket prices heavily and spurned a lot of premier seat holders. 

The new new is a league that is wildly successful, but has to compete against staying at home with cheap beer and food, and huge flat screen HD tvs that are getting cheaper by the day.  In order to be successful in this new NFL, the gameday experience has to be top notch.

I agree WW approached the ticket situation all wrong. We thought the problem would fix itself, and decided to put up tarps and let Winn Dixie give tickets away. (that still haunts me). But I think we reacted at the right time. We should not have let it get to that point, but we reacted quickly and aggressive.

Tampa is going to have a long road. I really question their ownership. The first year of blackouts should have had bells and whistles going off. Instead they did nothing.. Then year two of the blackouts come. Now they have half packs, payment plans, etc, but now their in the hole. Critics can say what they want, but we are ahead of the mark on the ticket sales front, while Tampa, Miami, San Diedo, Oakland, Buffalo and even Minesota are trying to figure out what to do, we got it figured out. And our new president is the bomb. Kudos to Khan for hiring such a great staff and thank you WW for leaving us in such good hands

[Wacca Pilatka]

I just had to calm my friend down at work. She has been  a season ticket holde for 17 years and is diehard. She pulled me from my desk into the break room because she was upset. Some article online stated our stadium would be so quiet Sunday that you could hear leafs blow. Like I told her, they are the ones looking stupid and not to worry about it. She was so upset LOL!!

It was an ignorant ESPN column.  We've been trashing it on my Facebook page.

[Wacca Pilatka]

Tampa is going to have a long road. I really question their ownership. The first year of blackouts should have had bells and whistles going off. Instead they did nothing.. Then year two of the blackouts come. Now they have half packs, payment plans, etc, but now their in the hole. Critics can say what they want, but we are ahead of the mark on the ticket sales front, while Tampa, Miami, San Diedo, Oakland, Buffalo and even Minesota are trying to figure out what to do, we got it figured out. And our new president is the bomb. Kudos to Khan for hiring such a great staff and thank you WW for leaving us in such good hands

I think Tampa's problems have been going on even longer than that.  Before the blackout years I think they had quite a few instances of buying substantial numbers of seats at 34 cents on the dollar.

[duvaldude08]

Cox Is Back! And we will have Mathis in the other corner. But not having Darryl Smith is nagging at my. Lane has praticed an MAY play. Our Oline is still battered.

[thelakelander]

What's up with the Jag's play today?

[ben says]

What's up with the Jag's play today?

Looked great on the first drive, awful on everything else. They're kind of acting schizophrenic. If the run works, which is seems to, then stick to it!! What's up with that random, no huddle drive??? It's like they refuse to even attempt to get in a groove. Every drive looks like they're desperate or something. Which I guess at this point in the game, they are