Nielsen TV Market Rank: Jacksonville Drops 2 spots

[videojon]

http://en-us.nielsen.com/content/dam/nielsen/en_us/documents/pdf/Misc/2010-2011%20DMA%20Ranks.pdf

Jax now at 49; number of TV Households down

[Coolyfett]

What does it mean? Explain this neilson thing.

[videojon]

What does it mean? Explain this neilson thing.

It's basically a ranking of the nations television markets based on households with televisions.

Among other things, advertisers also depend on this ranking to determine where to place local campaigns.

[reednavy]

We may have dropped, but damn, Panama City plummeted 5 spots!

[jandar]

Tampa, Orlando, Jax, all lost population.

Only Miami & Pensacola gained.

DMA's are weird anyway. Flagler County is considered part of the Orlando market yet is closer to Jax than to Orlando.

Gainesville is its own DMA, yet Greenville & Spartanburg SC and Asheville, NC are the same DMA and are about the same distance as Jacksonville/Gainesville.

[Ocklawaha]

Trouble is ad's are sold and profits are made according to the size of the TV markets. Sports leagues often divide revenue's according to who has the biggest markets. In either case, this is VERY BAD NEWS, and diminishes our windows of opportunity both in sports and media coverage.


OCKLAWAHA

[simms3]

Man looking at those numbers I am in disbelief.  Birmingham way ahead of Jax?  Las Vegas barely ahead of Jax?  Austin barely ahead of Jax?  Mobile more TV households than their MSA population?  Can anyone explain whether some people in some places own and use more TVs than other metros?  Or if the boundaries for the TV markets are different than from the MSA markets?  Seems that many of the markets have about 1/2 as many TV households as metro population, yet there are definitely some weird anomalies in both directions (like 1/4 as many TV households as metro or more TV households than metro population).

[videojon]

Jacksonville DMA map


Most of these markets listed include surrounding areas. The boundaries vary.

Similarly, while many Florida markets had dropped in rank in the latest estimate (Tampa, Miami, Ft. Myers, Tallahassee) partially as a result of the aforementioned phenomenon, there is evidence of some “bounce back” for markets such as Miami and Tallahassee. Further, previous “high growth” markets (e.g. Las Vegas, Florida markets) which showed diminished growth or even declines in the last two estimates seemed to “stabilize” (i.e. maintain rank) for the most recent estimate. For all these markets, the decreases and/or growths do not necessarily reflect a true decline in population or households. The estimates may also reflect an adjustment to align with the most recent information from the U.S. Census Bureau.

From http://blog.nielsen.com/nielsenwire/media_entertainment/number-of-u-s-tv-households-climbs-by-one-million-for-2010-11-tv-season/

[copperfiend]

And I noticed Hagerstown, MD is listed under Washington DC when it is closer to Baltimore.