Tempest: What a New Brand Has to Offer For the 904

[Metro Jacksonville]

Tempest: What a New Brand Has to Offer For the 904



Metro Jacksonville’s Kristen Pickrell interviews one of Tempest Clothing’s founders, Colby Nickell, to learn why he’s trying to bring it to Jacksonville and what it could mean for the beach scene.

Read More: http://www.metrojacksonville.com/article/2015-sep-tempest-what-a-new-brand-has-to-offer-for-the-904

[Bativac]

Designer / illustrator here. The "brand" thing is so pervasive now that I have to deal with people like the pest control guy telling me about their "brand" for their new workout clothing line. I blame the wildly successful Salt Life for this.

But nowadays, yes, everyone is a market-speak corporate person. Friends ask me about "promoting my personal brand" (or, what they used to call "showing your artwork") and use phrases like "SEO" and "market reach" in everyday conversation. Sort of putting the cart before the horse I think.

But - I wish Tempest the best!

[lastdaysoffla]

My personal brand is based on Stephen Colbert's personal brand.

www.youtube.com/watch?v=MYJz4okRpUk