Prime Outlets - Phase II comming soon!

[Jason]

I happend across a new sign on my way into work the other day.










That's right, a Saks Outlet?!
Construction has begun on a huge expansion to the popular outlet mall that will increase the number of stores by 50.

[thelakelander]

I noticed that coming from Orlando yesterday.  That mall has always been pretty dead to me.  The addition of the Saks outlet anchor should be a huge bonus for that property.

[copperfiend]

I noticed that coming from Orlando yesterday.  That mall has always been pretty dead to me.  The addition of the Saks outlet anchor should be a huge bonus for that property.

Same here. There was a plan to expand the mall 10 years ago that never happened. It looks like the new owner is making this a reality. I am sure the new surrounding businesses has helped push this along.

[Jason]

I'd say the retail market in this region is still doing pretty well despite the housing market downturn.

I'm not sure if this expansion is as was originally planned by Belz.  I seem to remember that the original expansion plan was to lengthen the entire complex two-fold versus building onto the front.  The entire area surrounding the mall is really exploding.  There were gobs of new condos/apartments recently finished behind the mall as well as a new hotel nearing completion and the new Gander Mountain joining the mix.

[gradco2004]

Juicy Couture, Kate Spade, and Lucky Brand Jeans will be joining Saks... more to come...

[Duke]

This is kind of commical to me, it was my understanding that a lot of the stores that used to be in this mall (Polo, Tommy Hilfiger, Nike, etc) left that mall to go to the Premium Outlets across the highway because there was more business in the Premium Outlet Center than there was in the Prime outlet center...  Now all of these new stores are coming that will draw a lot of shoppers.  Now, if we can only get a Last Call by Nieman Marcus, Donald J Pliner, Barney's New York, Kenneth Cole, Lacoste, French Connection and an AG outlet I'd really have no reason to go outlet shopping down south....

[Beloki]

Best thing for the shopper is to combine the Premium en Prime Outlet stores and create a more walkable setting. The outlet malls in Orlando are more walkable and have better food/restaurants.

Has anyone visited the new outlet shps just accros the border in georgia along the I95? ?

[Jason]

Lacoste, Timberland, and Saks are on the list for the new expansion.

I'll bet the expansion will also include more eateries as well.

[thelakelander]

Expansion will add 35% more space at St. Augustine outlet

St. Augustine-Prime Outlets shopping center is starting a $35 million expansion project that will add 35 percent more space.

A 28,000-square-foot Saks Fifth Avenue Off 5th will anchor the 90,000-square-foot exterior expansion. Some of the other new retailers include kate spade, Lucky Brand Jeans, Ann Taylor Loft and Juicy Couture. The project also includes renovation work to the existing 250,000-square-foot interior facility with an updated 400-seat food court.

Prime Retail, a Baltimore-based national outlet center developer and a member of the private real estate owner Lightstone Group, acquired the existing center at State Road 16 and Interstate 95 in 2006 for $42 million, according to St. Johns County Property Appraiser's Office records. The company had the expansion project already in mind when it made the buy, said Regional Vice President Ted Omohundro.

"We're just really excited about this," he said.

The contractor on the project is Sequoyah Limited LLC of Knoxville, Tenn. The center will total 340,000 square feet and 90 stores when complete and is expected to open in November.

Omohundro said development plans have not been finalized for another 8-acre parcel that Prime Retail owns near the site facing I-95.

http://jacksonville.bizjournals.com/jacksonville/stories/2008/04/07/daily44.html?surround=lfn

[gradco2004]

Georgio Armani and Michael Kors will also be tennants

[CRAIG B]

Georgio Armani and Michael Kors will also be tennants

I like the Coleman store myself! 

[Jason]

So pretty much anyone that opended a store in the Town Center will be opening an outlet...  makes sence.

[Jason]

Changes at the Prime Outlet Mall

From Staff  |   Posted: Wednesday, April 30, 2008 ; Updated: 12:40 AM on Wednesday, April 30, 2008


These drawings show what the Prime Outlet Mall will look like after it is renovated and expanded.

The updated mall is scheduled to open in November and will include 90,000 square feet of additional shopping space. Prime bought the center at S.R. 16 and I-95, formerly known as Belz Mall, with the intention of an upscale makeover, according to their spokesman. From I-95, drivers will se a new 28,000-square-foot building for Off 5th, the outlet for Saks 5th Avenue, sitting in front of the current center entrance.

The plans include renovating the current building, including the 400-seat food court. Also set to open with the expansion will be kate spade, Lucky Brand Jeans, Ann Taylor Loft and Juicy Couture stores. The Guess Factory Store and BCBGMAXAZRIA Factory Store also will be opening renovated storefronts. Another structure will go in behind the Off 5th store, which will feature some of the new upscale shops.

When complete, Prime expects to have expanded the current shopping area by 35 percent and added 90 stores.

[Jason]

12 more designer stores sign on for Prime Outlets Mall

By KATI BEXLEY   |   More by this reporter  |  kati.bexley@staugustine.com   |   Posted: Monday, September 15, 2008 ; Updated: 10:11 AM on Monday, September 15, 2008

Prime Outlets announced 12 more high-end designer stores that will be part of its 90,000-square-foot expansion to open in November.

The new stores include big names such as Hugo Boss, Michael Kors and Kenneth Cole.

Sue Helondovitch, Prime Outlets spokeswoman, said last week that the mall's expansion, located at Interstate 95 and State Road 16, will have 75 new stores total.

"As we move along we'll continue to announce more stores," she said.

The stores will offer savings of 25 to 65 percent off regular price. The renovation will be complete on Nov. 8. The mall is already 250,000 square feet.

The expansion also includes a 28,000-square-foot building for Off 5th, the outlet for upscale retailer Saks Fifth Avenue.

Ted Omohundro, Prime's vice president for this region, has said St. Johns County is one of the wealthiest counties in Florida and is a great tourist market.

Prime bought the property on the northeast side of Interstate 95 and S.R. 16 two years ago with the intention of creating this upscale makeover. It was formerly called the Belz Mall.

Prime Retail, the parent company of Prime Outlets, is one of the largest retailers in the United States and has 8 million square feet of stores throughout the nation and Puerto Rico, according to the company. It has outlet malls in Orlando, Texas, Williamsburg, Va., and Pennsylvania.

Source: http://staugustine.com/stories/091508/news_091508_059.shtml

[reednavy]

More tax dollars staying in the local area, rather than heading to Orlando, Tampa, Atlanta, or Miami.