The Jacksonville Jaguars

[fieldafm]

Fan Index= The cost of parking, 2 small draft beers, 4 small hotdogs, 4 small sodas, 2 programs and 2 of the cheapest hats.

Here are ACTUAL costs:

2 programs=free (they give these away in the lower bowl)

Cost of parking=free  (or you can ride the JTA shuttle, they give you a FREE coupon for a small soda, hot dog or popcorn, $6 minus cost of $4 item you don't have to pay for= parking $2)

Large souvenir soda=spend $6 one time a year for the cup, get $3 refills the rest of the year.  OR, if you sign up for the Jags text messaging promotion, they'll text you an offer for that same souvenir soda for $3.  Use Jags Bucks earned from Jaguars Rewards program and never pay a dime for soda.

Hot dog=well, you either got a coupon for the hot dog from JTA, can use the aforementioned Jags Bucks that you earn for being a season ticket holder and filling up at Gate and get it for free, OR you can sign up for text messaging special... they are always sending out texts during the game for half off hot dogs or nachos.  So $3.  OR free with the Jags Bucks earned with Jaguars Rewards

Who buys hats at the stadium?  The same sucker that buys milk for double the price at the gas station, apparently. 

Draft beer=well, I do indulge in a Bold City Dukes Brown Ale(served at the stadium for the past two years) for $6.  Again, I could forgo my half price nachos and half price soda and use my Jags Bucks for one of these instead.  So, free.

Who cares what some website's average fan index is, they've probably never been to a game.  These are the ACTUAL costs.  There are tons of resources made available to lower the cost of the game.  You just have to use them.

[KenFSU]

I totally agree that the fan index is rather goofy, which is why I used $200 for a family of four ($50 a head, which seems reasonable if you aren't cutting every corner imaginable) instead of the $310 on the index. Like I mentioned in my post though, looking at actual dollar cost completely misses the point, but rather the value of the other entertainment options available for the same asking price.

I think we'll just have to agree to disagree on this one

[fsujax]

who pays to park at a Jags game? insane.

[cline]

who pays to park at a Jags game? insane.

Thousands of people.  I pay to park so I can haul my grill, coolers and other miscellaneous tailgating supplies with me and then easily pack it all up for my two minute walk to the stadium.  I also like knowing that I have the same spot every game.  Tailgating is part of my game day experience that I enjoy.   

That being said, I know not everyone feels the same way I do.  And you are correct, there are tons of options for those who don't want to pay.

[Wacca Pilatka]

While there's no NEED to pay for food and drink at the stadium, I did want to put in a good word for the Jags and the various stadium vendors who offer deals like discounted water on hot days and the $5 value meals available in a certain time frame before kickoff.  You can't find deals like that in any other NFL stadia and would pay more for food and drink in a lot of minor league baseball parks.

[fieldafm]

Scenario#1

Jag ticket= $35-with all the built in value described in my previous posts(which equates to a free ticket), plus watching a 59 yard field goal to win the game at the last second, PLUS an invitation to watch a Jags/Falcons practice in which you get to eat and drink for free and you are given a free hat

Going to the Zoo on a Sunday= $20, no other freebies, $2 extra to feed a giraffe
*It should be noted, the Jags have contributed to the zoo over the years

Scenario #2
Jag ticket on a Monday night= $35-with all the built in value described in my previous posts(which equates to a free ticket), experiencing the excitement of a nationally televised game and huge upset win, plus an invitation to a free movie night on the field with your kids

Going to a Jimmy Buffet concert at the Arena Tuesday night= $115(lower level chair backs-not floor seats), $10 Yeungling beers for sale in the concourse.  ABSOLUTELY NOTHING free, unless you count breathing in marijuana smoke in the mens room.

Scenario #3
Jag ticket=$35-with all the built in value described in my previous posts(which equates to a free ticket), seeing a Hail Mary pass to win the game, invitation to take behind the scenes tour of locker rooms, step out on to the field and sit in team meeting room

Taking a boat out(if you own one) on a Sunday= $150 in fuel costs, maybe you go fishing(need to spend money on bait), maybe you head over to Conch House-Jax Landing-Caps(need to spend money on lunch). 

Scenario #4
Jag ticket=$35-with all the built in value described in my previous posts(which equates to a free ticket), get to see the Titans shrivel up and die in the Florida sun, also get an invite to a Team Teal draft party where you get free food and drinks

Going to a Suns game=  $14 for box seat, no Jags Bucks for free food so now you gotta pay for one of those darn hot dogs, geeze they don't let you park for free either?, free calender giveaway(gotta have those calenders, how else would you know what day it is-certainly not by your watch-phone-internet-asking the person sitting next to you.

Scenario #5
Jag ticket=$35-with all the built in value described in my previous posts(which equates to a free ticket), winning an upgrade to a game in the Terrace Suite and pig out on good food and sit next to the mayor, also opportunity to have a unique father/son moment on fathers day(aforementioned tossing the football event with your dad on father's day promotion)

Going to St Augustine for the day= $15 in gas, HAVE to pay to park $5(I worked down in SA for a brief time and had to pay, you can't escape it), gotta eat while you're there so $12 lunch at Casa Maya.. that's $32 easy.


These are just 5 off the top of my head scenarios.  In every one of them, you get the Jags tickets free with all that 'built in value'... and the opportunity for something else to do(for free) on a non-football day 

Face it, price isn't the problem.  Value isn't the problem.  Frankly, watching it on tv isn't the same as being there at all. 

[KenFSU]

Face it, price isn't the problem.  Value isn't the problem.  Frankly, watching it on tv isn't the same as being there at all. 

To you, price/value isn't a problem, and watching it on TV isn't the same as being there.

But you're taking your hyper specific circumstance (a season ticket holder who jumps through fifty hoops to get savings) and assuming that every other citizen of this city feels the same way and is in the same position.

I'm not interested in arguing specific dollar figures, though $35 is a very misleading figure, as it implies a multiple game package with zero extras (try surviving last season's home opener without a bottle of water or two), rather than single game tickets which start at $55 just to get you through the gate.

All the extra values that you discuss come with being a season ticket holder.

Season ticket holders are not the swing crowd I was talking about that determine whether we sell out or black out, but rather the casual 10,000 to 30,000 people who decide with their wallets whether to go to the Jags game or spend their limited entertainment money on something else.

For those people (not you), I simply stated that the price of admission might be cost prohibitive relative other options they have for spending their discretionary income, and that lower ticket prices might be a way to solve that problem.

It's nothing to get upset about.

It seems like a fairly obvious observation.

[fieldafm]

I'm not upset at all.  In fact, I'm having a great day. 

But, I am presenting you factual figures.  You're just going round and round with what you perceive are the elasticity of prices(you cant get much more elastic than giving away tickets-that's ZERO opportunity cost and the stadium didn't sell out when 1,000's of tickets cost nothing.  I have a degree in Economics.  That's as far as you can get on an elasticity graph), Tebow's presence selling out the stadium(didn't happen, in fact his presence didn't result in an uptick in attendence at all) and comparing some website's incorrect number on what the actual cost to attend the game is(assuming everyone at the game buys hats 10 times a year of all things).

It's not going out of anyone's way to fill up gas.  I have to do that.  It's not going out of anyone's way to get a text message sent to you for half off nachos.  People text me all day.  It's not going out of anyone's way to reach into the same wallet I pull my credit card out of and show a Jaguar Rewards card when making a purchase.  I have to pay somehow.  It's not going out of your way to use a Teal Deal.  I keep those in my glove box in my truck.  It's not going out of my way to get an email from the Jags informing me about yet another free event I can go to.  I get literally hundreds of emails every day.  In fact, at last count I recieved 207 today. 

What do you spend your money on, that you get more than your money back on?  Just answer that question.   

Besides a Jags ticket, I can't think of one.  Believe me, I'd love to have more so if there are others out there I don't know of... you'd be doing me a big favor to tip me off. 

though $35 is a very misleading figure

$35 is in black and white on Jaguars.com.  It's not misleading at all.  That's the price.


Off to Art Walk to enjoy downtown... goodnight everyone.   

[I-10east]

Complaining about Jags ticket prices = finding excuses not to go to the game. You never hear college fans complaining about ticket prices, and they aren't exactly cheap.

[Noone]

Fred Taylor Retired as a Jag last year no one.

I stand corrected. DD have you ever been in a kayak? How would you like to tailgate and do a paddle? I'm serious. I'm serious when I say  I'd like to know your thoughts. Hope your game. If you don't want to paddle lets tailgate. At the very least we can post later that "We are Downtown"

We Khan Make It Happen:)

[Keith-N-Jax]

I had suggested last year we(metrojaksonville) peeps who go to the games to try to get together before the game and tailgate. I'll bring whatever, but I dont drink beer So are we going to do this for 2012 season? Our last chance the world will end in Dec,,lol

[duvaldude08]

I had suggested last year we(metrojaksonville) peeps who go to the games to try to get together before the game and tailgate. I'll bring whatever, but I dont drink beer So are we going to do this for 2012 season? Our last chance the world will end in Dec,,lol

im definately down!

[downtownjag]

Complaining about Jags ticket prices = finding excuses not to go to the game. You never hear college fans complaining about ticket prices, and they aren't exactly cheap.

YUP!

[Wacca Pilatka]

I had suggested last year we(metrojaksonville) peeps who go to the games to try to get together before the game and tailgate. I'll bring whatever, but I dont drink beer So are we going to do this for 2012 season? Our last chance the world will end in Dec,,lol

im definately down!

Oh, definitely, I want to meet everybody.  I will hopefully make it to four games this year instead of three.  Tax return extension season and economics of traveling from Va don't allow me to make them all...

[Keith-N-Jax]

As the season approaches we will have to get something together.