Marriott coming to downtown finally

[thelakelander]

It's not new construction but it's a good name to have downtown and hopefully a better entity for this property.

Downtown Southbank hotel to be rebranded a Marriott

The Lexington Hotel & Conference Center on the Downtown Jacksonville Southbank will be rebranded as a Marriott.

The Lexington, which is operated by Real Hospitality Group, posted May 5 on Facebook that "Marriott lays anchor in downtown Jacksonville this summer as The Southbank Hotel at Jacksonville Riverwalk."

A "New hotel: Opening in June 2020," is shown on Marriott's Bonvoy website. Bonvoy is the loyalty program for the Marriott chain.

https://www.jaxdailyrecord.com/article/downtown-southbank-hotel-to-be-rebranded-a-marriott

[Steve]

I was curious where they would slot this in Marriott's portfolio. Looks like they're wrapping this under their Delta Hotels banner.

Here's a little info as to what Delta is going for, as it's a pretty small banner for Delta:
https://hotel-development.marriott.com/wp-content/uploads/2018/01/Delta-March-2020-One-Pager.pdf
https://delta-hotels.marriott.com/about-delta-hotels/

As I can tell, it looks like a "lower cost" full service hotel which does make sense - something in between a Select Service (Courtyard, aloft, Fairfield, etc.) and a full service (Westin, Marriott, Renaissance). I think that would actually fit the property well.

[JeffreyS]

I saw this on FB yesterday.  A great spot will be better utilized with this branding.

[heights unknown]

Cool. Not 55 story new construction but this will do.

[acme54321]

That hotel just looks so shitty from the road (and Riverwalk).  I hope they do something for the curb appeal but I don't have much hope.

[MusicMan]

Definite upgrade!  That area has improved, and hopefully will continue to.

[Pottsburg]

Fairfield's have really taken a step down over the past few years.  We all remember a time when Marriott meant really nice. Fairfield is for sure their lower tier brand. Maybe a courtyard or Springhill suites, either way it's an upgrade. Hilton gets all my stays.

[JeffreyS]

Isn't a Marriot brand opening in Brooklyn?

[marcuscnelson]

Isn't a Marriot brand opening in Brooklyn?

Yes, a Residence Inn across the street from 220 Riverside.

[thelakelander]

Came across renderings of the AC Hotel by Marriott planned at The District. Much smaller in height than the original proposals.

Original - (7A) 16 stories




Current - Likely more reflective of the pre-COVID-19 market

[thelakelander]

Marriott coming to historic Downtown Jacksonville site



The Jaxson Magazine takes a look at plans for a new Downtown Marriott and overall the history of a site that was once the largest shipyards in the South.

Read More: https://www.thejaxsonmag.com/article/marriott-coming-to-historic-downtown-jacksonville-site/

[Lunican]

How long can Marriott survive with empty hotels?

[marcuscnelson]

Came across renderings of the AC Hotel by Marriott planned at The District. Much smaller in height than the original proposals.

I can't help but find it funny how Gainesville is going to have a larger AC Marriott than downtown Jacksonville.

[jcjohnpaint]

Is this going to be a new build or pre existing?

[thelakelander]

Rebranding the existing Lexington Hotel on the Southbank. More details are in today's article:

https://www.thejaxsonmag.com/article/marriott-coming-to-historic-downtown-jacksonville-site/