Bloomberg News says EverBank Financial exploring possible sale

Lostwave · December 20, 2017, 05:15:22 PM

Quote from: I-10east on December 20, 2017, 03:48:38 PM
Que some people saying "It will always be 'blah blah blah' to me" or it should be an unrealistic non-corporate name like "Jaguar Stadium" or "Big Cat Field". Hopefully the name won't change, but I won't be surprised if it does. I can imagine that subsidiary names have been on stadiums before (since TIAA in the parent company).

Gillette is owned by Proctor & Gamble
Hard Rock is owned by the Seminole Tribe
Heinz is owned by Birkshire Hathaway
Mercedes Benz (2 stadiums) is owned by Daimler AG
Sports Authority (liquidated) is owned by Dicks Sporting goods
StubHub is owned by Ebay
...
To name a few. In fact, Sports Authority as a brand doesn't exist at all anymore.
But at the same time there are several that changed after purchases (Centurylink was Qwest, etc)

Since I have lived in Jax (10 years), this stadium has had 3 names. So wouldn't surprise me either if they changed it. But if they keep the Everbank brand name at TIAA, I imagine they would keep it on the stadium.

EverBank is a good name, I too hope they keep it.

KenFSU · December 20, 2017, 08:14:24 PM

They're not keeping it.

I know this a fact, from a source pretty high up in the chain.

New name has already been selected.

MusicMan · December 21, 2017, 09:34:28 AM

I've got it:

Come Face The Jaguars In The Amazon Stadium! They'll Have You For Lunch.

KenFSU · February 15, 2018, 10:07:27 PM

Unless something changes overnight, Everbank is planning to surprise everyone with their rebrand tomorrow. Don't think the name will surprise anyone. Stadium name won't roll off the tongue quite as well as "Everbank Field."

exnewsman · February 16, 2018, 09:41:02 AM

How about "anotherbankmerger.com stadium"

RattlerGator · February 16, 2018, 10:40:39 AM

Hmmmm . . . TIAA Bank Stadium ? ? ?

Might as well go with TIAA Stadium.

copperfiend · February 16, 2018, 10:45:01 AM

You can't "Lock Down the Bank" if it is just TIAA Stadium...

Steve · February 16, 2018, 10:48:59 AM

They rebranded with TIAA Bank. Ugly name that doesn't flow at all.

remc86007 · February 16, 2018, 10:54:27 AM

Am I understanding this correctly? The naming rights have been transferred to TIAA which is why the name is changing on the stadium, but the Everbank brand will continue to be used elsewhere? That doesn't make much sense to me. Maybe the articles I've read haven't explained it properly.

Steve · February 16, 2018, 11:38:50 AM

Quote from: remc86007 on February 16, 2018, 10:54:27 AM
Am I understanding this correctly? The naming rights have been transferred to TIAA which is why the name is changing on the stadium, but the Everbank brand will continue to be used elsewhere? That doesn't make much sense to me. Maybe the articles I've read haven't explained it properly.

EverBank will be rebranded as TIAA Bank. They approved the signs for the top of 301 W Bay St with a placeholder that said "Bank Name" on them.

marcuscnelson · February 17, 2018, 12:00:08 AM

Quote from: Steve on February 16, 2018, 10:48:59 AM
They rebranded with TIAA Bank. Ugly name that doesn't flow at all.

I can't help but feel like they would have been better off just rebranding the entire company as EverBank.

ProjectMaximus · February 17, 2018, 01:34:40 AM

Didn't they pay a consulting firm and go through a months long process for this? TIAA Bank...lol

KenFSU · February 17, 2018, 03:21:47 AM

^

Quote from: Steve on February 16, 2018, 10:48:59 AM
They rebranded with TIAA Bank. Ugly name that doesn't flow at all.

Could be worse, they could have gone EverCref