Why did the San Jose Blvd and Southside Blvd Targets remove their street signs?

[Megabox]

The one at the San Jose Blvd Target:

https://www.google.com/maps/@30.1876385,-81.627574,3a,75y,251.68h,92.26t/data=!3m7!1e1!3m5!1sIKsHm_RhEpMEjAUVUTxV8g!2e0!5s20161201T000000!7i13312!8i6656

Now gone:

https://www.google.com/maps/@30.1876275,-81.6275471,3a,75y,251.68h,92.26t/data=!3m7!1e1!3m5!1srUqEHnjMBwEB8tUMOz-n6A!2e0!5s20170601T000000!7i13312!8i6656

The one at the Southside Blvd Target:

https://www.google.com/maps/@30.1944515,-81.5515998,3a,37.5y,24.14h,87.43t/data=!3m7!1e1!3m5!1sT6wL3kRuboUoUR-c1Eni3w!2e0!5s20170101T000000!7i13312!8i6656

Now gone:

https://www.google.com/maps/@30.1944705,-81.551601,3a,75y,24.14h,87.43t/data=!3m7!1e1!3m5!1ss0dydEPVjvp4Liw0025AmA!2e0!5s20170501T000000!7i13312!8i6656

Why did these Targets do away with their road signs? Not having a street sign makes a more difficult for someone not familiar with the area to find the Target stores.

[jaxnyc79]

I see improved street scapes.  One can only hope they're being replaced with monument signs.

[Sonic101]

St. Augustine Target recently got a new sign. There's no words, just a picture of a target.