Kraft wants to expand Maxwell House plant

[pierre]

^Here's what they had to say about having tours and a coffeehouse in 2010 and 2012.

While it sounded like a good idea to some members of the community, Waryold said that a request to open a coffee shop at the plant won't happen. "It's not our base," he said. "We're in manufacturing."

full article: Jax Daily Record - A century of coffee
04/06/2010 - https://www.jaxdailyrecord.com/showstory.php?Story_id=530687

Jacksonville has grown up around the Maxwell House plant. The shipyards were neighbors early on and nearby buildings have changed names a few times.  Despite its size, being one of the biggest coffee roasting plants in the world, Maxwell House keeps a low profile in town. There are no plant tours and there's good reason for the plants secrecy.  The coffee business is competitive and Maxwell House's parent company Kraft Foods wants to keep it that way.  "We talked about our need to stay competitive. Part of that is to not let our competitors know how we operate to the minute detail," said Waryold

full article: First Coast News 11/8/2012 - Landmark Legend: Maxwell House - http://archive.firstcoastnews.com/news/article/281594/0/Landmark-Legend-Maxwell-House-

Sounds like BS to me.

[coredumped]

Plant tours would be awesome - they could always keep their trade secrets out of public view (like bud does).

If the shipyards ever became something you could have foot traffic going all the way from the landing to the sports district, maybe then they would reconsider. Until then I'd say there's not enough people in the area to justify tours, and it's not enough of a destination to make it worthwhile.

[thelakelander]

^Here's what they had to say about having tours and a coffeehouse in 2010 and 2012.

While it sounded like a good idea to some members of the community, Waryold said that a request to open a coffee shop at the plant won't happen. "It's not our base," he said. "We're in manufacturing."

full article: Jax Daily Record - A century of coffee
04/06/2010 - https://www.jaxdailyrecord.com/showstory.php?Story_id=530687

Jacksonville has grown up around the Maxwell House plant. The shipyards were neighbors early on and nearby buildings have changed names a few times.  Despite its size, being one of the biggest coffee roasting plants in the world, Maxwell House keeps a low profile in town. There are no plant tours and there's good reason for the plants secrecy.  The coffee business is competitive and Maxwell House's parent company Kraft Foods wants to keep it that way.  "We talked about our need to stay competitive. Part of that is to not let our competitors know how we operate to the minute detail," said Waryold

full article: First Coast News 11/8/2012 - Landmark Legend: Maxwell House - http://archive.firstcoastnews.com/news/article/281594/0/Landmark-Legend-Maxwell-House-

Sounds like BS to me.

If someone else agrees to cover associated touring building retrofit costs and touring staff wages, perhaps they'd reconsider.

[pierre]

And that is probably more a legit reason.

Not trade secrets.

[AuditoreEnterprise]

^Here's what they had to say about having tours and a coffeehouse in 2010 and 2012.

While it sounded like a good idea to some members of the community, Waryold said that a request to open a coffee shop at the plant won't happen. "It's not our base," he said. "We're in manufacturing."

full article: Jax Daily Record - A century of coffee
04/06/2010 - https://www.jaxdailyrecord.com/showstory.php?Story_id=530687

Jacksonville has grown up around the Maxwell House plant. The shipyards were neighbors early on and nearby buildings have changed names a few times.  Despite its size, being one of the biggest coffee roasting plants in the world, Maxwell House keeps a low profile in town. There are no plant tours and there's good reason for the plants secrecy.  The coffee business is competitive and Maxwell House's parent company Kraft Foods wants to keep it that way.  "We talked about our need to stay competitive. Part of that is to not let our competitors know how we operate to the minute detail," said Waryold

full article: First Coast News 11/8/2012 - Landmark Legend: Maxwell House - http://archive.firstcoastnews.com/news/article/281594/0/Landmark-Legend-Maxwell-House-

Sounds like BS to me.

If someone else agrees to cover associated touring building retrofit costs and touring staff wages, perhaps they'd reconsider.

I completely agree with you. I am also sure if someone else built the coffee shop they wouldn't have any issue with supplying the coffee either. They just don't want to take on the costs themselves which is totally understandable. Great point lake.

[Debbie Thompson]

Who among us remembers the Keep Max in Jax campaign?  They planned to close the Jacksonville plant in favor of one in the NE.  New Jersey maybe?  And Jacksonville rallied around Maxwell House to keep the plant.

They plan to invest millions and create jobs, as well as keep the ones they have here?  I'm OK with this incentive.  If we are going to give incentives, this one is a no brainer.

[Tacachale]

^
https://www.jaxdailyrecord.com/showstory.php?Story_id=530687

[I-10east]

Cool video featuring Maxwell House in the "Made Right Here" series.

https://www.youtube.com/watch?v=MKBBCijNYfE

[thelakelander]

Nice find!