Downtown Vision's Video "Do You Know How to Jaguar"

[JeffreyS]

How do you delete the Internet again ?

[downtownjag]

What I would like to see DVI do is commission an artist to freshen up the painting on the Bostwick building. It's really cool and contributes to our local culture and civic pride.

ALSO, why can't DVI find a building and have a contest where the selected artist gets to paint a new Jags mural on a wall downtown? Great publicity for the Jags, the Core, and doesn't cost much. Who's with me?

[peestandingup]

Harmless fun, but I hope they're sending royalties to Lady Gaga.  The "claws up" pose is a lot like her "paws up" pose.

http://7artfan7.deviantart.com/art/Paws-Up-Little-Monsters-199181434

I agree its totally harmless, but the problem is that Downtown Vision created it. If this was just some high school kids trying to create a funny video, I don't think anyone would be critical.

Downtown Vision operates on a budget of over a million dollars of public money and a lot of people think they are a pretty useless organization. Terry Lorrince has filled a staff with marketing type people, yet this is the type of marketing ideas they put out?

They should be more concerned with actually marketing downtown, creating new events, bringing in new businesses, etc. Not trying to drum up interest in the Jags, who are more than capable of marketing themselves.

If thats their budget & this is the kind of crap they're putting out, then they shouldn't exist. Period.

Even when you overlook the lame content (and yes its incredibly lame), the production values are horrible. It looks like it was shot on a cell phone from someone with Parkinson's & edited in microsoft movie maker. For God sake, the least they could do is put a mic on their subjects. That's producing 101.

[wsansewjs]

How do you delete the Internet again ?

I just fell off my chair and laughed on the floor for quite bit.

-Josh

[downtownjag]

That video is making us look bad. International Business Times called it a black eye for the franchise. I don't like to criticize other people's work but it's reflecting poorly on us.

[KenFSU]

This is the type of thing that is so shockingly bad that, if it were to catch fire someplace in the online social sphere like Reddit or Tumblr, it could truly do significant damage. I can already see the national sports talking heads ironically Jaguaring to mock the franchise after poor performances. If I'm the team, I would send an immediate cease and desist. For many years, it hasn't been cool to be a Jags fan even in Jacksonville itself. The team routinely ranks last in national popularity. You can't be carelessly putting stuff like this out there and giving the implicit impression that the team and city are on board with it. This is an NFL franchise, not a Southern League old timers baseball team. If DVI actually finds this video clever and funny enough to put their name on, and (even scarier) if they believe it will somehow drum up support, our downtown and tax dollars are in truly bad hands. 

[I-10east]

I deleted DVI off my bookmark toolbar because of this.

[danem]

I'm afraid to see this because once seen, I'm sure it can't be unseen!

It would be funny if the team did really well this year and then suddenly it would be ironic. Oh well, we can dream!

[copperfiend]

Who thought this was a good idea???

By the way, this thing is spreading and being mocked at every stop.

[Non-RedNeck Westsider]

This is the same stupid shit that Cleveland pulled to try and make Lebron not leave.  Apparently it gave him more reason to leave.

This is honestly THE most horrendous thing that I've seen in a while.

[BridgeTroll]

For example...

http://bleacherreport.com/articles/1217163-jacksonville-jaguar-video-jaguaring-proves-to-be-far-worse-than-actual-team

I fear for humanity.

We have been to the moon, erected skyscrapers with brilliant engineering and continue to amaze on every technological front.

Yet we can be pretty damned stupid sometimes.

Pardon my grumpy ass, but this is not my kind of silly. The Jacksonville Jaguars would like you to "Jaguar"â€"a practice that negates your chances of ever getting into any place cool if you do it...even once.

They decided to get the world to Jaguar by releasing a two-minute instructional video of old farts and goofy people making like a nerded-up Jaguar and bending a knee.

Oh, dear....

and...

http://sports.yahoo.com/blogs/nfl-shutdown-corner/jaguaring-probably-not-sweeping-nation-anytime-soon-191420982--nfl.html

If you'd have asked me before today what it meant to "Jaguar," I wouldn't have had a clue. If there was one particular act that I'd have associated with Jaguar fans, it would be sitting at home and not buying Jaguars tickets. That's pretty hard to mime, though.

Today, though, a new way to "Jaguar" has sprouted. DowntownJacksonville.com dispatched a guy in a bow tie to help spread the fad. It appears to be a distant cousin of "Tebowing," but it's much simpler, has no apparent symbolism, and is not tied to any entity that's proven successful...

and...

http://www.sbnation.com/nfl/2012/6/8/3073950/jaguaring-video

This just reeks of an attempt to make a thing out of something that's not a thing. But here we are, staring at a video of "Jaguaring." It's like Tebowing, I guess, except with a Jaguar-like pose. Dangit, Jacksonville ... stop this....

[KenFSU]

For example...

http://bleacherreport.com/articles/1217163-jacksonville-jaguar-video-jaguaring-proves-to-be-far-worse-than-actual-team

The Jacksonville Jaguars would like you to "Jaguar"—a practice that negates your chances of ever getting into any place cool if you do it...even once.

They decided to get the world to Jaguar by releasing a two-minute instructional video of old farts and goofy people making like a nerded-up Jaguar and bending a knee.

Exactly why the Jaguars need to send a cease and desist.

The franchise had nothing to do with this humiliating video.

Has anyone contacted DVI and asked them to consider taking it down?

[cevans1184]

I can't believe I watched that  Curiousity certainly got the best of me.....

[duvalbill]

the damage has already been done; doubt taking the video down would help much as this point.

[Non-RedNeck Westsider]

terry@downtownjacksonville.org; amy@downtownjacksonville.org; cheryl@downtownjacksonville.org; katherine@downtownjacksonville.org; sarah@downtownjacksonville.org; liz@downtownjacksonville.org; bwimmer@servicegroupinc.com

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