Mr. Khan, please read

[Wacca Pilatka]

Also, if an out of towner drove through Jacksonville, and werent an NFL fan they would have no clue that Jax has a professional sports team.  No billboards, no paw prints on signs and walls off the interstate, nohing in that matter.  Ever been to Pittsburgh?  There are Steeler, Pirate, Penguin and PITT logos EVERYWHERE. I think something as simple as teal paw prints on the sound barriers off 95 or something along those lines would be great.  Let people passing through know what Jacksonville stands for!

I agree, and miss the days of the huge Jags mural on the side of the Ed Ball building.  There are some billboards that recognize the Jags, though.  Not just the Jags' own ticket sales billboards, but Bud Light has an "official beer of the Jaguars" sign in a few locations in town (including on 95) and there's still a handful of older billboards for one of the Florida specialty license plates with Joe Zelenka, in uniform, on the sign (one is on 95 northbound, I think south of the Duval-St. John's line).  Mojo was on some Winn-Dixie billboards for a while.  Turner Pest Control also mentiones the Jags indirectly on its billboard on 95 northbound coming into downtown.

I really like the idea about the sound barriers.

[duvaldude08]

Also, if an out of towner drove through Jacksonville, and werent an NFL fan they would have no clue that Jax has a professional sports team.  No billboards, no paw prints on signs and walls off the interstate, nohing in that matter.  Ever been to Pittsburgh?  There are Steeler, Pirate, Penguin and PITT logos EVERYWHERE. I think something as simple as teal paw prints on the sound barriers off 95 or something along those lines would be great.  Let people passing through know what Jacksonville stands for!

I agree, and miss the days of the huge Jags mural on the side of the Ed Ball building.  There are some billboards that recognize the Jags, though.  Not just the Jags' own ticket sales billboards, but Bud Light has an "official beer of the Jaguars" sign in a few locations in town (including on 95) and there's still a handful of older billboards for one of the Florida specialty license plates with Joe Zelenka, in uniform, on the sign (one is on 95 northbound, I think south of the Duval-St. John's line).  Mojo was on some Winn-Dixie billboards for a while.  Turner Pest Control also mentiones the Jags indirectly on its billboard on 95 northbound coming into downtown.

I really like the idea about the sound barriers.

I thought about the sounds barriers too. I guess the city is not that creative. They put up new sounds barrier off 95 near downtown and I thought, " It would if the Jags logo was embeded the sound barriers."

[isphil]

I will always be grateful to Wayne & Delores Weaver for bringing an NFL franchise to Jacksonville but I believe they fell short on the marketing of the team.  Shad Khan is putting together an organization that will expand on what the Weavers started and I'm excited about what is ahead for the Jaguars and City of Jacksonville.  Go Jags!

[Wacca Pilatka]

I think maybe they got overly comfortable after the massive outpouring of support for the Jags initially.  E.g., it seemed there was no need to market outside of Jacksonville, or even that heavily promote within Jacksonville, when tickets were selling so easily.  The radio network and outreach out of the immediate metro area dwindled substantially from 1995 until the present.  Only in the past couple of years - specifically, after the 2009 debacle - has there been a burst of creativity in marketing and business community outreach and trying to get the entire community involved in and taking pride in the team.  The next step, as I understand it, is regional marketing outside the immediate metro area. 

[Nightman_Cometh]

I think Khan will make changes, but he needs to listen to us!  This 4 page thread has more ideas in it than what the team has been doing for years now!

[duvaldude08]

I think maybe they got overly comfortable after the massive outpouring of support for the Jags initially.  E.g., it seemed there was no need to market outside of Jacksonville, or even that heavily promote within Jacksonville, when tickets were selling so easily.  The radio network and outreach out of the immediate metro area dwindled substantially from 1995 until the present.  Only in the past couple of years - specifically, after the 2009 debacle - has there been a burst of creativity in marketing and business community outreach and trying to get the entire community involved in and taking pride in the team.  The next step, as I understand it, is regional marketing outside the immediate metro area.

I always wondered why we stayed kooped up in the metro area. Like they would travel to orange park to promote ticket sales... Um hello that Jacksonville. LOL They need to market heavily in south Georgia ( St Marys and all those other smaller towns) and even central florida (Daytona, Orlando and Kissimmee). At this point, central florida does not give a damn about the Bucs, so this is an opportunity to win central florida over. And I think we already have a radio broadcast of our games in Orlando. (correct me if Im wrong) I mean they are literally right up the highway anyways.

[duvaldude08]

I will always be grateful to Wayne & Delores Weaver for bringing an NFL franchise to Jacksonville but I believe they fell short on the marketing of the team.  Shad Khan is putting together an organization that will expand on what the Weavers started and I'm excited about what is ahead for the Jaguars and City of Jacksonville.  Go Jags!

I am too. But I HATE to say this, but they could have done alot more than the with the franchise. Up until 2009 we really did zero marketing. The most youd see is Winn Dixie giving away tickets. Khan is a visionary and hes aggressive. WW was laid back and didnt really have a vision but " Lets make the playoffs." (no offense wayne). We should have also replaced the team president back in 1997 when our old one left. When you have a team president, its kind of like having two owners.  Hiring that new president was a HUGE move our on part. Good things are on the way.

[ubben]

The coolest part of the game is AFTER the game when the D-Line has its awesome jam session under the south end zone. 1000 fans are jumping an dancing and grooving, surrounding the D-Line. It's a real connection. Very wild and fun. Keep this. Make it even crazier!!!

[Wacca Pilatka]

I always wondered why we stayed kooped up in the metro area. Like they would travel to orange park to promote ticket sales... Um hello that Jacksonville. LOL They need to market heavily in south Georgia ( St Marys and all those other smaller towns) and even central florida (Daytona, Orlando and Kissimmee). At this point, central florida does not give a damn about the Bucs, so this is an opportunity to win central florida over. And I think we already have a radio broadcast of our games in Orlando. (correct me if Im wrong) I mean they are literally right up the highway anyways.

When you look at the other smaller-market teams, they have been heavily marketing themselves on a regional basis for years.  The Saints draw from all over Louisiana and Mississippi; the Colts market in all of the secondary Indiana cities; the Bills draw from Rochester and Syracuse as well as Ontario. 

The Jags seemed to be trying this at the beginning - when I look at a 1995 game program, I see the radio network covered the lower half of Georgia, a handful of South Carolina and Alabama stations, and many more affiliates in Florida.  Now we're down to 10 or so radio affiliates (there is coverage in Orlando as you stated, though), never really caught on with much of the populace in the I-4 corridor, and play distant second fiddle to the Falcons in Savannah.  If the Bills can be Syracuse and Rochester's team there's no reason why the Jags can't be a player in Savannah, Daytona, even Charleston.

Fortunately, I understand the Jags recognized this even before Mr. Khan came in and are taking steps in the right direction on this issue (and would've implemented their plans faster but for the lockout). 

[Anti redneck]

I th

I will always be grateful to Wayne & Delores Weaver for bringing an NFL franchise to Jacksonville but I believe they fell short on the marketing of the team.  Shad Khan is putting together an organization that will expand on what the Weavers started and I'm excited about what is ahead for the Jaguars and City of Jacksonville.  Go Jags!

I am too. But I HATE to say this, but they could have done alot more than the with the franchise. Up until 2009 we really did zero marketing. The most youd see is Winn Dixie giving away tickets. Khan is a visionary and hes aggressive. WW was laid back and didnt really have a vision but " Lets make the playoffs." (no offense wayne). We should have also replaced the team president back in 1997 when our old one left. When you have a team president, its kind of like having two owners.  Hiring that new president was a HUGE move our on part. Good things are on the way.

ink the weavers just got burnt out.

[Ocklawaha]

Talk about making a loud statement, Mr. Khan, when every J. Q. Executive in the USA see's a sleek modern monorail glide into a stadium station, THE JAGS AND THE CITY OF JACKSONVILLE, will be forever etched on their mind. That's an act that NY, CHI, LA, ETC... couldn't touch, at least not for a long, long, time.

BOB

[Anti redneck]

Everbank field should be dubbed "the jungle". The raiders can call their home "the black hole", the gators can call theirs "the swamp", so why not?

Maybe blare guns n' roses while at it. Lol.

I am being serious, though.

[Ocklawaha]

Everbank field should be dubbed "the jungle".

Yeah well lately, unless something really changes, it's been more like the "flower bed."

[I-10east]

Everbank field should be dubbed "the jungle".

Eh, too unoriginal. The Bengals used to call the old Riverfront Stadium, and currently call Paul Brown Stadium that.

[Anti redneck]

Everbank field should be dubbed "the jungle".

Eh, too unoriginal. The Bengals used to call the old Riverfront Stadium, and currently call Paul Brown Stadium that.

Oh. Nevermind, then.