Modis Building to be Wells Fargo Center

[ProjectMaximus]

I am not sure as a matter of principle that we should be involved in second-guessing a private business' choices of how it wishes to display its logo, if we're just objecting to color choices. That seems, considering the current collapsed state of downtown Jacksonville, like looking one helluva gift horse in the mouth.

We just moved into a new suburban office complex a few months ago. As part of our lease, our signage had to be compliant with the aesthetic makeup of our neighbors. We had to adjust our logo, including colors (more specifically, remove color), accordingly. Signage regulation is far from uncommon.

All that aside though, I think you guys are reading way too much into my comments.

It's the city and building owner's place, not Wells Fargo's, to consider and ultimately approve the signage. WF are free to do whatever they please, pending approval.

Of course I'm happy that Wells Fargo took over the lease.

I'm not looking to throw them out of the building, or stop the installation of the signage.

I even said it a) would look nice at night, and b) might look better during the day than the renderings suggest.

I simply pointed out the obvious that the renderings, in my solitary personal opinion, fall somewhere between not matching the rest of downtown and clashing horribly with our scenic skyline.

Nothing more, nothing less

I'm with ya, Ken, in principle. But I do actually think it'll look just fine during the day.

[downtownjag]

I think it will look great.  Not at first, and not to be cliche, but it will be an acquired taste.  The font and color scheme are pretty classic, and it will stick out pretty obviously on the skyline.

Sure, at first, it may seem out of place, but I think it will grow on everyone and you'll begin to like it.

[KuroiKetsunoHana]

does anyöne else think it doesn't matter past 'some corporation gets to put its logo on our skyline'?

[duvaldude08]

does anyöne else think it doesn't matter past 'some corporation gets to put its logo on our skyline'?

In english please 

[duvaldude08]

I think it will look great.  Not at first, and not to be cliche, but it will be an acquired taste.  The font and color scheme are pretty classic, and it will stick out pretty obviously on the skyline.

Sure, at first, it may seem out of place, but I think it will grow on everyone and you'll begin to like it.

Well's Fargo has hideous sinage, The need to take all that red out of their color scheme. I am SO glad JEDC told them HELL NO to the red background. The signage will look okay. Hopefully there will be some other type of lighting to allow the building to stand out at night

[Ralph W]

After a while, a very short while, no one will care what color the sign is.

Witness our traffic lights...
Red means Stop
Green means Go
Yellow means Go Faster - Talk about the color of anxiety.

[JeffreyS]

I like the red and yellow signs.  I mean how many corporate blue logos can there be in the world?

[KenFSU]

Doesn't look bad, actually!

[duvaldude08]

It looked great pulling in to work this morning. I actually had to remember I was driving and to look at the road. I may ride by DT tonight and see how it look in the night sky.

[Riverrat]

I really didn't think I would like the yellow signage, but it doesn't look bad. I kind of like it (although white would have been better) ...that said...shifting thought to the BOA Tower, who can we convince to get them to light the pyramid back up?! With all of the new cost-effective LED lighting now, it can't be an energy use/money issue any longer...

[acme54321]

Electricity costs may be less but an LED system to light up something that big would be a pretty penny 

[duvaldude08]

I really didn't think I would like the yellow signage, but it doesn't look bad. I kind of like it (although white would have been better) ...that said...shifting thought to the BOA Tower, who can we convince to get them to light the pyramid back up?! With all of the new cost-effective LED lighting now, it can't be an energy use/money issue any longer...

They last time they lit it up was for the Suer bowl. Havent seen it since. I think it could be because of the electric cost. But atleast light it up on the weekend and two days during the week.

[fsujax]

lots of towers Downtown have now gone dark at night. BofA, JEA, Fidelity (green neon lights), The old Gulf Life had ligthing around the top for a while, the list goes on. It is the property managers responsibility to keep that kind of stuff up. If City Hall actually cared, they might be able to encourage these property managers to at least light them on the the weekend! Sometimes it's the simple things. This is what is supposed to make Downtown stand out from a suburban office park building.

[duvaldude08]

lots of towers Downtown have now gone dark at night. BofA, JEA, Fidelity (green neon lights), The old Gulf Life had ligthing around the top for a while, the list goes on. It is the property managers responsibility to keep that kind of stuff up. If City Hall actually cared, they might be able to encourage these property managers to at least light them on the the weekend! Sometimes it's the simple things. This is what is supposed to make Downtown stand out from a suburban office park building.

Agreed! That sounds easy right? Even though Dt is dead at  night, somone passing through Jacksonville on 95 would atleast have something to look at. Does anyone know the status of the AT&T building? In the daily record a few months back they said they installing light on the top of the building and I havent heard anything since?

[duvaldude08]

Have they started lighting up the Wells Fargo sign yet? When I pasted by on Saturday night it wasnt on.