Modis Building to be Wells Fargo Center

[CG7]

hey... gray is a color.

[JaxNative68]

^ but primer is not.

[fsujax]

This article clearly outlines why it is so impossible to get anything done Downtown in a timely manner. 90 minutes and 8 pages of notes to discuss the signage for Wells Fargo Center Downtown. Way to go DDRB. Maybe I am missing something here, but it seems a little bit ridiculos to me.

http://www.jaxdailyrecord.com/showstory.php?Story_id=534098

[duvaldude08]

This article clearly outlines why it is so impossible to get anything done Downtown in a timely manner. 90 minutes and 8 pages of notes to discuss the signage for Wells Fargo Center Downtown. Way to go DDRB. Maybe I am missing something here, but it seems a little bit ridiculos to me.

http://www.jaxdailyrecord.com/showstory.php?Story_id=534098

Well being the fact that most compaines have to get signage exceptions, that always screws up our process. Something else that needs to be changed for sure. HOwever, IMO they are addressing some very important issues. From what I read, they just want to make sure all the signage does not end up looking tacky. Wells Fargo also has hideous colors and that does need to be looked at carefully. I dunno but I agree with them this time. I will say I like they idea about the that display all the other companies in the building. Because I honestly, I do not what other companies reside in there.

[reednavy]

So they did originally want the red background atop Independent Square, thank goodness that isn't going to be the case now. That would've looked beyond terrible and completely out of place on a small skyline such as Jax's.

[blizz01]

***UPDATE***

Also approved was the final design for signage at Wells Fargo Center, the former Modis Building on the Northbank.
When the signage plan was presented to the board in July, it called for 15 signs on the building and property, including high-rise signage on the north and south faces of the top of the building.
Those signs were designed with yellow letters set against a red background panel, which the board said was inconsistent with the look of other high-rise signage on the skyline.
The signage plan approved Thursday specifies eight signs: Two high-rise signs, four street-level signs and two canopy signs on the Laura Street and Independent Drive sides of the building.
The design of the high-rise signs was changed to eliminate the red background panel in favor of backlit channel letters with the original yellow-and-red color scheme.
In addition, the board specified that the trees on the Laura Street side of the building be preserved, but may be trimmed to allow better visibility of the entrance to the retail branch bank Wells Fargo plans to open on that side of the building.

http://www.jaxdailyrecord.com/downtowntoday.php?dt_date=2011-08-26

[duvaldude08]

***UPDATE***

Also approved was the final design for signage at Wells Fargo Center, the former Modis Building on the Northbank.
When the signage plan was presented to the board in July, it called for 15 signs on the building and property, including high-rise signage on the north and south faces of the top of the building.
Those signs were designed with yellow letters set against a red background panel, which the board said was inconsistent with the look of other high-rise signage on the skyline.
The signage plan approved Thursday specifies eight signs: Two high-rise signs, four street-level signs and two canopy signs on the Laura Street and Independent Drive sides of the building.
The design of the high-rise signs was changed to eliminate the red background panel in favor of backlit channel letters with the original yellow-and-red color scheme.
In addition, the board specified that the trees on the Laura Street side of the building be preserved, but may be trimmed to allow better visibility of the entrance to the retail branch bank Wells Fargo plans to open on that side of the building.

http://www.jaxdailyrecord.com/downtowntoday.php?dt_date=2011-08-26

Great! Now lets get our skyline back in order. Should look great during MNF

[Tacachale]

This article has an image of what the "Wells Fargo Center" will look like next week:

http://www.bizjournals.com/jacksonville/blog/money_makers/2011/09/jacksonville-landmark-about-to-get-its.html

Thank got they eschewed the red background. It looks similar to the Wells Fargo building in Orlando.

There are also some pretty cool pictures of the building through the years. I barely remember it being the "AccuStaff Building"!

[duvaldude08]

I agree.  the Red background was axed at the last JEDC meeting. (Thank God)

[I-10east]

Isn't the Wells Fargo Center where the 76ers and Flyers play at?

[Seraphs]

I agree also.  The signage shown in daylight looks gaudy, it looks like wood behind the letters.  Perhaps lighted up at night it will pop.

[tufsu1]

Isn't the Wells Fargo Center where the 76ers and Flyers play at?

yes...after being the Corestates Center, First Union Center (philly folk used to just use the initials), and Wachovia Center

[coredumped]

Here's a pic from 2 weeks ago when they were working on it:

[I-10east]

First Union Center (philly folk used to just use the initials)

Typical Philly. LMAO

[Non-RedNeck Westsider]

Full Name - Franklin Upchurch Santa Claus