Modis Building to be Wells Fargo Center

[Doctor_K]

well this is the signage they use all over the country...so get over it!

I kind of like that one company has signage that looks a bit different form all of the power blue logos.

Fair point.  It'll make the downtown skyline a little more visually diverse, color-wise.

[coredumped]

Maybe the bank of america building will step up their game and put up a sign too!

[duvaldude08]

Maybe the bank of america building will step up their game and put up a sign too!

And light up the top of the building! UGH who ever operates that building needs their @ss whipped. One of our tallest building, completey naked at night and disappears in the skyline

[fsujax]

here it is the proposed signage for Wells Fargo Center Downtown.

http://www.jaxdailyrecord.com/showstory.php?Story_id=534046

[duvaldude08]

I was wondering about the sigage. Lets get her done! City will look great for Monday Night Football.

[CG7]

I'm glad they are using a neutral background instead of the usual red. The red would not look good on top of that bilding.

[SMoody84]

Ugh..  Maybe I'm just used to seeing blue lettering at the top of that building.. but.. it just doesn't look good to me.. But I guess its better than nothing! Hopefully it looks better in person!

They need to run some LED lights up the side of that building (Anyone seen the Duke Engergy Building in Charlotte).. That'd be sweet.

[duvaldude08]

Ugh..  Maybe I'm just used to seeing blue lettering at the top of that building.. but.. it just doesn't look good to me.. But I guess its better than nothing! Hopefully it looks better in person!

They need to run some LED lights up the side of that building (Anyone seen the Duke Engergy Building in Charlotte).. That'd be sweet.

I didnt expect anything different. I think once we see it on the building, especially at night, you will like it

[ubben]

I'm glad they are using a neutral background instead of the usual red. The red would not look good on top of that bilding.

What am I missing? Neutral background? It looks like a giant field of red behind the letters....looks incredibly horrible, actually. I was hoping Wells Fargo would have better taste. Is this really what it's going to look like? Groan.

[duvaldude08]

I'm glad they are using a neutral background instead of the usual red. The red would not look good on top of that building.

What am I missing? Neutral background? It looks like a giant field of red behind the letters....looks incredibly horrible, actually. I was hoping Wells Fargo would have better taste. Is this really what it's going to look like? Groan.

Being that this is a rendering, it more than likely does not reflect EXACTLY how it is going to look.. The background does look red in the picture. But if they say its going to be neutral, its going to be natural I guess....

[Charles Hunter]

Or do the Wells Fargo folk think "red" = "neutral" since it is their base color scheme?
If they do mean neutral, I hope that wasn't a WF rendering.

[CG7]

According to the jax daily article Wells Fargo has decided to use a neutral background, i wasn't referring to the picture attached to the story.

[ubben]

Ok, that sounds better. I'll keep my fingers crossed.

Speaking of our lovely skyline, I must say, the new Baptist Tower is making a nice addition to the Southbank.

[Atari007]

Ok, that sounds better. I'll keep my fingers crossed.

Speaking of our lovely skyline, I must say, the new Baptist Tower is making a nice addition to the Southbank.

agreed.

[buckethead]

colors don't work with our existing pallette.