QuoteTo me, the crux of this whole discussion and disagreement, again, comes down to our 1) lack of alignment on what success looks like, 2) lack of sound, transparent KPIs to accurately gauge health, and 3) lack of master planning & sequential prioritization.
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Original AT&T American Transtech campus headed for warehouse redevelopment
The city is reviewing permits for two speculative industrial centers at almost $17 million to replace the 43-year-old Baymeadows property.
A futuristic Baymeadows building developed in 1983 for AT&T American Transtech is in permitting review for redevelopment that includes demolition and new construction.
AT&T American Transtech developed the campus to handle shareholder services for the court-ordered breakup of AT&T, a monopoly that operated the entire U.S. phone system.
Transtech built a three-story, 102,145-square-foot office building and a two-story, 106,275-square-foot computer/telecom data center on 28.29 acres at 8000 Baymeadows Way. It hired 1,300 employees to handle the task of divvying up shares of the seven new companies to AT&T stockholders.
After several ownership transformations through sales, the 43-year-old structure is now in line for demolition to be developed into a warehouse park....
https://www.jaxdailyrecord.com/news/2026/feb/06/original-att-american-transtech-campus-headed-for-warehouse-redevelopment/
Quote from: jaxlongtimer on February 07, 2026, 12:41:24 AM
I revert to investing in infrastructure rather than incentives. This includes streetscapes, security, green spaces, public art, urban core transit lines that loop the urban core and connect downtown to surrounding neighborhoods, etc.
If we are going to do incentives, instead of handing out tens and hundreds of millions to big projects, give those millions to small business that will employ more people and create granular character, energy and buzz that draws people in.
Do all of the above in a thoughtful, planned way, and Downtown and surroundings might actually take off.
Money for the stadium, Four Seasons, Brooklyn and Southbank developments, more apartments and hotels is a waste. None of these are going to sustainably bring more people to Downtown or make it more interesting. And, none would need incentives if there was already existing excitement before they arrived.
Gateway gets this on some level by promoting lots of street level retail and restaurants with a dose of nightlife and not just building apartments, hotels, offices. These smaller deals are what will drive the success of the bigger ones.
DIA has it all upside down. Small leads to big, not the other way around. You would think after 60 years of Downtown failing by betting on "mega projects" going back to the conversion of the riverfront from shipyards and port docks to mid-century urban renewal projects and massive block-reinvention programs like the River City Renaissance and Better Jacksonville Plan, we would have learned to try a different approach. Yet, here we are doing more of the same.
You can't force Downtown success. It needs to be organic. That requires an uprising by the little guys.
Quote from: Ken_FSU on February 06, 2026, 02:20:14 PMQuote from: CityLife on February 06, 2026, 01:49:32 PMn summary, I think Jax's full effort should be focused on bringing more employment downtown and making sure the UF project is fully realized.
It would be challenging to administer, but I do wish their was some "incentive" mechanism we could leverage to protect existing business within the CBD while we wait for all of this new development to come online. 2028 seems to be around the time that a lot of things are going to finish. In the interim, it would be great to offer small retention grants to businesses considering relocation, and forgivable stopgap loans for businesses like Intuition and Bellwether that are just barely getting by.
Quote from: CityLife on February 06, 2026, 01:49:32 PMn summary, I think Jax's full effort should be focused on bringing more employment downtown and making sure the UF project is fully realized.
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