Moxie Restaurant is planning to open their first Jacksonville location at the St. Johns Town Center. The 7,066 square foot restaurant, estimated at $800,000, will be constructed on Big Island Drive overlooking a retention pond adjacent to Bulter Boulevard.
http://dodgeprojects.construction.com/Food-Beverage-Service_stcVVproductId150970152VVviewprod.htm
Anyone been to one before? Details?
Quote from: ben says on October 26, 2012, 11:23:24 AM
Anyone been to one before? Details?
No, Ben, on one's been yet... We're all waiting on you to go first. ;D
I think, if I am looking at their info correctly, they are only in California before here.
Quote from: thelakelander on October 26, 2012, 10:56:53 AM
Moxie Restaurant is planning to open their first Jacksonville location at the St. Johns Town Center. The 7,066 square foot restaurant, estimated at $800,000, will be constructed on Big Island Drive overlooking a retention pond adjacent to Bulter Boulevard.
oooohhhh...how exciting...another restaurant at the Town Center
Quote from: tufsu1 on October 26, 2012, 03:28:32 PM
Quote from: thelakelander on October 26, 2012, 10:56:53 AM
Moxie Restaurant is planning to open their first Jacksonville location at the St. Johns Town Center. The 7,066 square foot restaurant, estimated at $800,000, will be constructed on Big Island Drive overlooking a retention pond adjacent to Bulter Boulevard.
oooohhhh...how exciting...another restaurant at the Town Center
And a chain to boot. Thrilling.
Let the SJTC bashing begin!
Took five posts. How many more posts until someone whines about the SJTC whining?
It don't matter if it's a chain restaurant or not, hell it can be a five star restaurant, and the ever vigilant consistent knit-picky SJTC haters will continue to shun it no matter what. There would be no complaining or whining if Moxie (chain restaurant) was downtown. I know, I need to open my eyes because I never been anywhere outside of Jax, and I'm a homer....
I suppose that you could start here & rifle though any of the threads speaking to new development(s) @ SJTC:
http://www.metrojacksonville.com/forum/index.php/board,17.0.html
I'm indifferent as to where the chains set up shop, but SJTC has become an obvious portal into Jacksonville over the last few years & that's just fine, really. It has; however, become predictable - almost obligitory to divert immediately to the negatives associated with SJTC - have you really not noticed? Seriously? C'mon man.....
Is this a large chain? The only significant Moxie's chain I've come across is Moxie's Grill & Bar in Canada.
http://www.moxies.ca/
I can't imagine that a Canadian chain would select Jacksonville as their first US restaurant.
Quote from: thelakelander on October 26, 2012, 04:21:20 PM
Is this a large chain?
Good question. I've been scouring all over the web trying to find info on this restaurant. I'll be shocked if it's a large chain. Large chain restaurants are known for their synonymous easy to access websites. Hey Lake, where did you get the Moxie info from?
This Moxie in Cleveland sounds like a restaurant that would fit in with the other restaurant types in the Town Center. Perhaps the owners are trying to expand the concept outside of Cleveland.
http://www.moxietherestaurant.com/ (http://www.moxietherestaurant.com/)
Lets just say if Moxie was opening in Riverside or Springfield it might get a different reaction on MJ.
Mellow Mushroom has gotten a lot of coverage on MJ for taking over an old gas station.
I think that is where people see a difference.
Urbanists don't dig SJTC. (unless they put in a streetcar) Then it would pass the sniff test.
Quote from: stephendare on October 26, 2012, 05:09:31 PM
In reviewing the posts mentioning the town center. It is inevitably you and 1-10 that make disparaging comments about the town center. They are usually completely unwarranted, and apparently meant to convey the impression that urbanism is also anti st john's center.
This is ridiculous.
The is probably the most 'ridiculous' post that I have ever read on MJ. So sarcastic whiny put down remarks like "Great another restaurant at the SJTC" is expressing urbanism? Really?
Quote from: stephendare on October 26, 2012, 05:09:31 PM
Quote from: spuwho on October 26, 2012, 05:04:25 PM
Lets just say if Moxie was opening in Riverside or Springfield it might get a different reaction on MJ.
Mellow Mushroom has gotten a lot of coverage on MJ for taking over an old gas station.
I think that is where people see a difference.
Urbanists don't dig SJTC. (unless they put in a streetcar) Then it would pass the sniff test.
spuwho.
In reviewing the posts mentioning the town center. It is inevitably you and 1-10 that make disparaging comments about the town center. They are usually completely unwarranted, and apparently meant to convey the impression that urbanism is also anti st john's center.
This is ridiculous.
It is not mellow mushroom that is getting the coverage btw. It is the attempt to deny the commercial property owners the right to use their own properties for legal commercial purposes.
There isnt any issue with neighbors attempting to prevent Moxie from opening on the grounds that Moxie will cause cancer, prostitution or some other such nonsense is there?
Actually Stephen, I enjoy STJC immensely and use it often, and while I make a sarcastic remark or two about it, (like teasing Lake on stopping at MickeyD's for free coffee) I don't rank on it constantly. I was actually quite excited when Nordstrom made the announcement. What is good for SJTC is good for Jacksonville.
I think Mellow Mushroom deserves to go into Riverside and think the kooks in WLA are offbase (just as you do). And I will frequent the locale when it is finished (and they will get the approvals). Someone with some money and attorney does not make them right. But would MJ do a front page spread and live blogs of Moxie getting a permit? Probably not. That was what I was contrasting.
I don't even know what I-10 says on MJ, so I couldn't say one way or the other. I think you might be confusing me with someone else.
Quote from: I-10east on October 26, 2012, 04:44:25 PM
Quote from: thelakelander on October 26, 2012, 04:21:20 PM
Is this a large chain?
Good question. I've been scouring all over the web trying to find info on this restaurant. I'll be shocked if it's a large chain. Large chain restaurants are known for their synonymous easy to access websites. Hey Lake, where did you get the Moxie info from?
www.ldionline.com and http://dodgeprojects.construction.com/Food-Beverage-Service_stcVVproductId150970152VVviewprod.htm
I was looking for the plans on the State Street McDonald's/Family Dollar project and noticed that this project was posted.
Quote from: spuwho on October 26, 2012, 05:04:25 PM
Lets just say if Moxie was opening in Riverside or Springfield it might get a different reaction on MJ.
Mellow Mushroom has gotten a lot of coverage on MJ for taking over an old gas station.
I think that is where people see a difference.
Urbanists don't dig SJTC. (unless they put in a streetcar) Then it would pass the sniff test.
I've been thinking about adding a St. Johns Town Center area construction update to the mix here. After all, that area is an "Edge City" and there are a lot of things going on out there.
Quote"Edge city" is an American term for a concentration of business, shopping, and entertainment outside a traditional urban area in what had recently been a residential suburb or semi-rural community. The term was popularized in the 1991 book Edge City: Life on the New Frontier by Joel Garreau, who established its current meaning while working as a reporter for the Washington Post. Garreau argues that the edge city has become the standard form of urban growth worldwide, representing a 20th-century urban form unlike that of the 19th-century central downtown. Other terms for the areas include suburban activity centers, megacenters, and suburban business districts.
Garreau established five rules for a place to be considered an edge city:
1. It must have more than five million square feet (465,000 m²) of office space. Such an area can accommodate between 20,000 and 50,000 office workers - as many as some traditional downtowns.
2. It must have more than 600,000 square feet (56,000 m²) of retail space, the size of a medium shopping mall. This ensures that the edge city is a center of recreation and commerce as well as of office work.
3. It must be characterized by more jobs than bedrooms.
4. It must be perceived by the population as one place.
5. It must have had no urban characteristics 30 years earlier.
Most edge cities develop at or near existing or planned freeway intersections, and are especially likely to develop near major airports. They rarely include heavy industry. They often are not separate legal entities but are governed as part of surrounding counties (this is more often the case in the East than in the Midwest, South, or West). They are numerousâ€"almost 200 in the United States, compared to 45 downtowns of comparable sizeâ€"and are large geographically because they are built at automobile scale.
Spatially, edge cities primarily consist of mid-rise office towers (with some skyscrapers) surrounded by massive surface parking lots and meticulously manicured lawns, almost reminiscent of the designs of Le Corbusier. Instead of a traditional street grid, their street networks are hierarchical, consisting of winding parkways (often lacking sidewalks) that feed into arterial roads or freeway ramps. However, edge cities feature job density similar to that of secondary downtowns found in places such as Newark and Pasadena; indeed, Garreau writes that edge cities' development proves that "density is back".
http://en.wikipedia.org/wiki/Edge_city
^^^Thanks Lake for being one of the few reasonable urbanists on MJ.
Quote from: brainstormer on October 26, 2012, 04:47:12 PM
This Moxie in Cleveland sounds like a restaurant that would fit in with the other restaurant types in the Town Center. Perhaps the owners are trying to expand the concept outside of Cleveland.
http://www.moxietherestaurant.com/ (http://www.moxietherestaurant.com/)
I came across that site as well. You could be right.
Quote from: spuwho on October 26, 2012, 05:33:21 PM
But would MJ do a front page spread and live blogs of Moxie getting a permit? Probably not. That was what I was contrasting.
I actually was going to make this a front page topic when I first came across the site plans this morning. I still may for some of the residential infill projects going up in the area. The funny thing is, if Moxie's were a large chain and this was their first location in the South, it would be on the front page by now. I ended up not doing it because it would have required a little more of my time in researching the background behind Moxie's, since it appears this isn't a large well known chain (with easily accessible information).
Quote from: I-10east on October 26, 2012, 05:38:31 PM
^^^Thanks Lake for being one of the few reasonable urbanists on MJ.
I'm just a realist. SJTC really doesn't bother me. I believe it could have been designed better but I view it as typical regional mall (and the design is what our zoning promotes....can't blame the developer, blame the process) and I don't see it as competition to creating a vibrant urban core. This metropolitan area has over 1.3 million residents. There's room for all.
^^^I don't have to call anybody out, they know who they are. Hell, just click on the link that Blizz provided you on the first page. There are tons of unreasonable people that think any restaurant added to the SJTC is an abomination to God. Lake said that "He don't see the SJTC as competition to creating a vibrant urban core". He is one of the few who have that 'reasonable' mentality. Many others think that anything that is built at SJTC, or any suburban area automatically takes away from downtown. I get that alot of people on MJ don't like the SJTC, but why rehash on something (that's good for the economy BTW) negatively like a restaurant opening in the SJTC? I don't care for soccer; You will never see me on a soccer thread repeatedly bashing that sport. I'm so glad that there are people on MJ (like me and others) that are sick and tired of the incessant whining about the SJTC that has been going on eight freaking years now; The SJTC haters done already made their points ad nausem.
^^^Keep on dodging the proof just like a good politician, which is appropriate with the upcoming elections.
Quote from: spuwho on October 26, 2012, 05:04:25 PM
Urbanists don't dig SJTC. (unless they put in a streetcar) Then it would pass the sniff test.
actually, even that wouldn't do it for this urbanist....I have no problem with the stores/restaurants there....its all about design...with the exception of a few pretend-urban blocks, the Town Center area is just a sprawling mess.
As big a fan as I am of the SJTC, and as much as I enjoy living next to it, I have to agree w/ TUFSU1. It is a bit of a sprawling mess. And it's not even completely built out yet.
I do wish they'd have been permitted/designed/zoned (whatever) to build vertically some more. Not unlike Tapestry Park.
Alas.
There's no place like home!
To me, something needs to be done with that JTB/Gate/Town Center Parkway stretch. It's already bad and it will get worse as more development takes place.
Quote from: thelakelander on November 14, 2012, 10:27:07 AM
To me, something needs to be done with that JTB/Gate/Town Center Parkway stretch. It's already bad and it will get worse as more development takes place.
I remember seeing plans a few years ago that included removing the light at the intersection with Costco. They would extend the TC road beyond Gate Parkway. It doesn't seem like there is any movement on that right now.
Quote from: tufsu1 on October 27, 2012, 09:45:55 AM
actually, even that wouldn't do it for this urbanist....I have no problem with the stores/restaurants there....its all about design...with the exception of a few pretend-urban blocks, the Town Center area is just a sprawling mess.
It's miserable as a driver or a pedestrian. I heard an ad where Matheny imports is providing free valet parking for Lexus, Jaguar, and Land Rover owners this 'holiday shopping season'.
I was thinking it'd be fun to show up in a 'Land Rover':
(http://upload.wikimedia.org/wikipedia/commons/thumb/5/53/Land_Rover_Series_IIB_FC_side.jpg/320px-Land_Rover_Series_IIB_FC_side.jpg)
Moxie Kitchen + Cocktails. Locally owned and operated. Chef Tom Gray is going to knock it out of the park!!
So this Moxie will be Chef Tom Gray's new spot? Thanks for that update sschwartz2929.
Quote from: sschwartz2929 on January 07, 2013, 11:18:24 PM
Moxie Kitchen + Cocktails. Locally owned and operated. Chef Tom Gray is going to knock it out of the park!!
So, it's not the chain that several of us had thought in the beginning? Thats great!
When is construction suppose to start on this new restaurant?
Construction starts soon and they hope to be open by fourth quarter 2013. They'll be posting regular updates on their Moxie Kitchen + Cocktails FB page and on twitter @moxiefl and @cheftomgray. Chef Tom is going to be featured in the Jax Biz Journal this week so keep an eye out. Really looking forward to this one!
Nope, just in the sense that Tom is a close friend and I am going to do everything I can to help him spread the word and get butts in seats! I'm so stoked for him and this new venture and it's been tough for me to bite my tongue when y'all were talking about some lame-o Moxie chain coming to TC. I'm glad the cat's out of the bag so I can keep MJ updated on any new developments.
Like cari said now the cat's out of the bag. Tom is super excited about the new venture and the plans are amazing. This is not going to be the cookie cutter town center expectation of many. Test kitchen is in the works and the food is going to set a new bar we will all have to live up to. Damn you tom ;)
Quote from: sschwartz2929 on January 08, 2013, 02:43:34 PM
Like cari said now the cat's out of the bag. Tom is super excited about the new venture and the plans are amazing. This is not going to be the cookie cutter town center expectation of many. Test kitchen is in the works and the food is going to set a new bar we will all have to live up to. Damn you tom ;)
Next we just have to get you in a new restaurant in 220 Riverside in first quarter of 2014 so you can compete and we don't have to drive out to Nassau County... with the added bonus that you won't have to worry about trying to navigate around Avondale's zoning rules ;)
Quote from: fieldafm on January 08, 2013, 02:52:50 PM
Quote from: sschwartz2929 on January 08, 2013, 02:43:34 PM
Like cari said now the cat's out of the bag. Tom is super excited about the new venture and the plans are amazing. This is not going to be the cookie cutter town center expectation of many. Test kitchen is in the works and the food is going to set a new bar we will all have to live up to. Damn you tom ;)
Next we just have to get you in a new restaurant in 220 Riverside in first quarter of 2014 so you can compete and we don't have to drive out to Nassau County... with the added bonus that you won't have to worry about trying to navigate around Avondale's zoning rules ;)
Coming Soon! We will always happily pack you a box lunch for the ride home. Thanks!
So if it's not the chain restaurant Moxie, why did he name his restaurant Moxie?
Quote from: stephendare on January 08, 2013, 03:23:06 PM
Quote from: TPC on January 08, 2013, 03:20:08 PM
So if it's not the chain restaurant Moxie, why did he name his restaurant Moxie?
its a good word.
I like people with Moxie.
Hear, hear. I do love the name. Exciting news.
Details of new St. Johns Town Center restaurant Moxie emerge with release of rendering
(http://photos.metrojacksonville.com/Other/mi/i-8QMJkGX/0/O/Moxie.jpg)
http://jacksonville.com/opinion/blog/423471/gary-mills/2013-04-29/details-new-st-johns-town-center-restaurant-moxie-emerge