CSX Headquarters to get New Signage

Metro Jacksonville · July 26, 2010, 04:14:22 AM

CSX Headquarters to get New Signage

CSX is seeking final approval to add the new CSX corporate brand logo to Jacksonville's skyline. The proposed design has been developed in conjunction with CSX and their architect to ensure both aesthetic and structural compatibility with the 16-story CSX headquarters, which will be celebrating the building's 50th Anniversary in September of this year.

Full Article
http://www.metrojacksonville.com/article/2010-jul-csx-headquarters-to-get-new-signage

I-10east · July 26, 2010, 04:59:37 AM

I hope that everything goes through as planned with the new signage. It looks nice esp. at nighttime. It has a visual look of the boxcar coming around the trackbend.

heights unknown · July 26, 2010, 07:40:09 AM

Good. Use the entire board for the singage, all 1,824 SF! I remember when this building was blue in color; love the new black blends within the beige concrete. How tomorrow moves! CSX.

"HU"

urbanlibertarian · July 26, 2010, 08:25:07 AM

This is an outrage! How can we allow a greedy corporation to destroy our beautiful city with this disgusting visual pollution?

Oh, wait...that's right..I LOVE advertising. Never mind.

brainstormer · July 26, 2010, 09:59:16 AM

I hope this gets approved. CSX has been and will continue to be an important business within our community. Does anyone know what happened to Bank of America's signage request? If I remember correctly the board was making a big fuss about it not being within the guidelines. Nothing has happened yet and it would be great to get the BOA tower lit up too.

TheProfessor · July 26, 2010, 10:49:54 AM

It looks tacky with the railroad car.

St. Auggie · July 26, 2010, 11:29:40 AM

I am with TheProf, that looks AWFUL.

fsujax · July 26, 2010, 11:38:43 AM

I wish it were a huge LED digitial sign with moving trains!

Captain Zissou · July 26, 2010, 11:52:55 AM

I think it's tacky. I prefer the current logo.

hightowerlover · July 26, 2010, 12:01:58 PM

Is this the first time a skyscraper in Jax has had a corporate slogan on top?

blandman · July 26, 2010, 12:05:20 PM

Quote from: fsujax on July 26, 2010, 11:38:43 AM
I wish it were a huge LED digitial sign with moving trains!

+2

Great idea!

Mattius92 · July 26, 2010, 02:43:48 PM

I like it, certainly a face lift of the place will be nice.

If the company is headquartered there, why cant they post as big of a sign as then can on the building! P Now for buildings that don;t have any major companies headquartered there then I say no to a sign.

And NO LED SIGN on the top of the building, it would be much better at street level pointing towards Waters Street.

Jaxson · July 26, 2010, 07:11:30 PM

Quote from: hightowerlover on July 26, 2010, 12:01:58 PM
Is this the first time a skyscraper in Jax has had a corporate slogan on top?

I had the same question when I saw the pictures. I am not too sure if I am crazy about putting the slogan on the building...

P.S. - Are there any examples of companies that successfully put their corporate logo AND slogan onto their urban structures?

TheProfessor · July 26, 2010, 07:32:12 PM

It looks more like a billboard than proper signage.

stjr · July 26, 2010, 07:44:27 PM

I join the tacky look crowd. The current CSX looks bold and classy, dignified and to the point.

The new sign looks like a giant billboard. I get the CSX rail car but I don't think it ranks among the most elegant logos among major corporations. Regardless, I do think it would look a lot better on the building sans the slogan.