CSX Headquarters to get New Signage

[reednavy]

What could be more tacky, a BOA sign on their nice tower. I'd rather have it as is w/o lighting than their ugly signage.

It looks ok, but CSX is trying to market itself better.

[Steve]

Honestly, with the rate that companies are leaving downtown, I really don't care if they put a billboard with 1-800 ASK GARY on it if it makes them embrace downtown.

[reednavy]

Honestly, with the rate that companies are leaving downtown, I really don't care if they put a billboard with 1-800 ASK GARY on it if it makes them embrace downtown.

Only if Raz is on it!

[Overstreet]

.........I like it, certainly a face lift of the place will be nice. ........

They spend a lot of money wrapping the building in new curtainwall to cover the 1960s blue tile and window exterior and you don't see a face lift till they change the sign? Face lift has been in work for a few years now.

[tufsu1]

Honestly, with the rate that companies are leaving downtown, I really don't care if they put a billboard with 1-800 ASK GARY on it if it makes them embrace downtown.

no worries Steve...that's just the ampitheater in Tampa 

[Seraphs]

Love the sign, love the slogan; 'How Tomorrow Moves'.  Awsome!

[I-10east]

www.youtube.com/watch?v=_1TPBR6rSSg&feature=related

[Coolyfett]

lol I think the box car is a lil backwood and unsexy....I say nay. Now is they had those jumbo tron screens they have in times square up there, they could put what they want up there and change it when ready...A Go JAGS on saturday nite during football season would be dope.

[dlemore]

I think it's a good idea.....it would be nice if others would lite-up their buildings as well. Whaterver happened to the little red caboose at the end of it's trains...fuel cost couldn't be that high!! I saw a caboose on the back of a Norfolk Southern train in Virginia the other day....do they take safety to a higher standard then CSX?

[Lunican]

The Chamber of Commerce prepared a two-color brochure to attract the Atlantic Coast Line Railroad to move its headquarters to Jacksonville. ACL directors had recently indicated they would move the company offices from Wilmington, N. C., to a location more central to the railroad's trackage.

Florida Times-Union - Dec. 21, 1955

[Ocklawaha]

I think it's a good idea.....it would be nice if others would lite-up their buildings as well. Whaterver happened to the little red caboose at the end of it's trains...fuel cost couldn't be that high!! I saw a caboose on the back of a Norfolk Southern train in Virginia the other day....do they take safety to a higher standard then CSX?

The short answer is no.

Cabooses are a victim of several things, but mostly the automated electronic railroad of today.  There is just no need for a guy to be riding the dusty end of the train to watch brake pressure, hot bearings, and other operational hazards when digital tools can do the same job better. Moreover the caboose is a great place to suffer a serious accident. Have you ever seen and heard the slack run out of a trains couplers? Those 5-12" inches that suddenly snap taut x however many freight cars are in the train can be devastating. An engineer who does not start a long freight by slowly pulling out that slack could actually whip the caboose from 0-10 mph or more in an instant. Needless to say, if you somehow missed the clatter of the slack coming toward you it could literally knock you off your feet and out the back door into the track!

Cabooses are still used in some cases and on certain trains because of tricky movements and provide a "safe" platform for personnel working the cars.

OCKLAWAHA

[RiversideLoki]

Yup, see "FRED". The ones CSX uses are pretty neat.

[AviationMetalSmith]

Well, I lived in Jacksonville for a time, and I have seen the CSX building with it's CSX signage. I even photographed it. You can see the sign at 1:05 into this video:
http://www.youtube.com/watch?v=IL_ztPckuYU
Now, I like the sign, and I think it's a good idea to convert to LED lighting, but there's one thing I don't like about the boxcar logo... The boxcar logo is more "computer" theme than "railroad" theme. Anyone with a computer can make the CSX boxcar logo by using the brackets and dot (period) keys on their computer. I'll do it right now to show you:
[..CSX..]
That's the CSX "boxcar" logo. It's really small, and doesn't need much bandwidth. The problem I see is that it's meant to be small, and it doesn't make sense to blow it up to 1,200 square feet.

It's cute to make a CSX freight train in an email, like this:
[..CSX..][..CSX..][..CSX..][..CSX..][..CSX..][..CSX..][..CSX..][..CSX..][..CSX..][..CSX..]

But it does not translate into a large bill board on top of a building.

I agree with what fsujax said:
"I wish it were a huge LED digitial sign with moving trains!"

Think about what fsujax said- it would be better with the LED lights moving, so it looks like a long, continuous , moving freight train, and not a single , lone, parked boxcar.

Get the picture?

[Lunican]

[urbanlibertarian]

Railroads.  200 year old technology making a big comeback thanks to the great minds in government.