The Avenues Mall

[Duke]

Wow, really?  The whole thing for that one store? 

[thelakelander]

The Forever 21 Retail Inc. owns and operates numerous stores in different formats. The stores are:

Forever 21: main and original store carrying women's clothing, accessories, swimwear, lingerie, and shoes.

Forever XXI: flagship mega store carrying merchandise from all store formats.

Heritage1981: offshoot format store carrying vintage clothing, accessories, and shoes.

Gadzooks21: women merchandise in smaller stores from the Gadzooks aquistion.

Reference: women merchandise in different store format from Reference acquisition.

For Love21: Accessory store.

Twelve by Twelve: Upscale Los Angeles inspired clothing.

Faith21: clothing for plus-size women

Love21: contemporary line for women

Forever 21 Twist: An exclusive limited edition collection, launching a new theme every 4-6 weeks. Collections so far include Cirque 21, Twist of Punk, Ballet- Tutu Cute, Disco 21, Tres Paris, Rocker Babes and twisted wonderland.

HTG81: Heritage 1981, for kids with vintage tees, accessories and shoes.

Men21: Formely named Heritage1981 Mens, is the mens portion with vintage tees, cardigans, pants, and sweatersfor affordable prices

XXI Forever is the name for the newest stores throughout the country. Latest stores openings are XXI Forever, Forever21 still has openings of the original store, but as a big box, including the man's heritage line. Not only XXI stores carry the man's clothing line, but also the new store openings of Forever21 do as well.

http://en.wikipedia.org/wiki/Forever_21

[JUGrad]

I was out at The Avenues yesterday and learned that Potterybarn will be closing it's Avenues location on 1/15.  This is unfortunate, I preferred the Avenues location to the one at the Town Center....  Another major tenant leaving The Avenues....

[fsujax]

I went to the Avenues for Christmas and not the Town Center. I prefer going to the Avenues, business seemed to look ok when I was there. Sorry to hear about the PB closing there, WS will be next!

[JUGrad]

The H&M website has posted a store manager position for Jacksonville...  A friend of mine who works at the Avenues told me that they're going into the space previously vacated by Potterybarn as well as the former Children's Place spot upstairs for a 2-level store.  Finally, something good NOT going to the Town Center...

[hightowerlover]

yay more hipsters, but now at old navy pricepoints

[JeffreyS]

Went to the Avenues Saturday at about 6:30 pm tried to park near Dillards and was surprised that I had to circle the lot a few times to find a spot. My wife works near there said that the Mall has been pretty busy.

[fsujax]

it's easier to get in and out of Avenues than the town center, i find it funny the traffic congestion at the sjtc may one day snuff the life out of it.

[Tacachale]

^The builders of the Avenues realized that people go to the mall to hit several shops at once. You don't have to fight for parking, go into one store, go back to your car, and then fight for parking at a second store, as you do if you (for instance) wanted to go to both Game Stop and Dick's at the SJTC. I dislike malls in general, but the SJTC is one that's particularly poorly designed.

[fieldafm]

but the SJTC is one that's particularly poorly designed.

You really HAVE to move only by automobile at the Town Center.  You literally cannot walk from BlackFinn to CompUSA as there are no sidewalks that connect the two sides of the development together.  Now, with all the curbouts built along Gate Parkway with the opening of the Shell station... traffic along Gate is going to be even more of a nightmare.  JTA had talked about offering a trolley service in this area serving the Town Center and the major employers of the area... nothing materialized there as Blue Cross wound up partnering with the city to install a traffic signal instead. 

The Town Center offers retailers great bang for the buck(the avg revenue per square foot is quite impressive) but it is woefully pathetic in it's design and implementation.  It's literally a microcosm of Jacksonville's problems as a fiscally functioning city.

[Traveller]

it's easier to get in and out of Avenues than the town center, i find it funny the traffic congestion at the sjtc may one day snuff the life out of it.

"Nobody shops at the Town Center anymore.  It's too crowded."  --Yogi Berra. 

[Ocklawaha]

it's easier to get in and out of Avenues than the town center, i find it funny the traffic congestion at the sjtc may one day snuff the life out of it.

I took our neighbor up to TC today as she can't drive... I don't know, something about too much Bolivian Aguardiente, a fender bender, and the JSO. LOL! I agree, for my money, the TC will look like the local Kmart's in a fairly short span of time.

We live in FLORIDA for Gods sake! Over half of the year is spent in 100% humidity and nearly 100 degree temperatures, just the kind of weather that makes one want to walk from Blackfin to Compusa, Target or Publix. If this were downtown it would be much more livable as the tall buildings cast a lot of shade and tend to route the wind down the streets. 

Transit service is typical, and frankly the mall should have installed something like a PCT or REAL TROLLEY. BTW, where on earth are the UNF buses? Why not co-op with JTA and serve the Gate Parkway apartment complexes and tie the TC into the school? We'd all benefit.

When I go to the avenues, I'm indoors and its always comfortable. I have but one argument with the Avenues, Regency Square etc:
WHY IN THE HELL ARE THE BUS PASSENGERS FORCED OFF TO SOME DARK CORNER OF THE PARKING LOT? This is counterproductive, bad for transit and the mall, not to mention potentially dangerous.

[I-10east]

Can we please get over the whole Avenues vs SJTC talk, ever??? Gawd, that is so 2005! Why does Avenue's related info always have to be tagged with the SJTC? Parking headaches, traffic congestion, blah, blah, blah, ad nausem. I get it, anything progressive to a suburban mall = a typical 'meh' response from alotta urban freaks; It wouldn't be so 'meh' if it was in DT Jax now would it???

[Tacachale]

I think many of us would have the same problem with a downtown mall if it were so poorly designed as the SJTC.

[Non-RedNeck Westsider]

I think many of us would have the same problem with a downtown mall if it were so poorly designed as the SJTC.

Actually I think you're making a bigger point than you realize and it's all scale.  There are some words I read on this site that resonate with this project, most often from one, Lakelander, walkability & connectivity.

If someone would take (it might already be in the MJ archives) an overlay of the SJTC and place it over DT, I bet most would be amazed at the area that it encompasses.  And Tacachale, I think you're 100% correct, because the same people who rave about SJTC and how awesome it is and how much there is to do; would be the same people bitching non-stop about the set-up if it were downtown even if it were in a more concentrated area.