Forbes: How to spend a weekend in Jax

[Bill Hoff]

Neato:
https://www.forbes.com/sites/adriennejordan/2019/04/19/how-to-spend-an-active-weekend-in-jacksonville-florida/?fbclid=IwAR3bzZvZDs-YAwDFcj1nZTOOzRVNyfacpFGlGEwT6En-brkNqLhDFe7xeww#69d0e71c76d6

[Captain Zissou]

Their ability to monetize that website is astounding.  6 pop-ups while I read the article.  That was a different take on Jax and I'm glad it highlighted the outdoor adventure components of the city.  I think that's a niche we could fill very well.  The boulder colorado of the south, if you will.