Sources: Downtown Winn-Dixie to rebrand as Harveys

[thelakelander]

After rebranding its first Jacksonville store as a Harveys Supermarket in May, a second Winn-Dixie store – this one in the heart of Downtown at 777 N. Market St. – could be rebranded as soon as next month, according to sources familiar with the situation.

The Harveys brand, which is also under the Southeastern Grocers umbrella and has 56 stores across Florida, Georgia and South Carolina, is more focused on value and targets a lower-income demographic.

http://www.bizjournals.com/jacksonville/news/2016/09/28/sourcedowntown-winn-dixie-to-rebrand-as-harveys.html

[tufsu1]

this is very sad

[tpot]

Wow, the fact that there is a worse option than the downtown JAX Winn Dixie is scary sad.........

[avonjax]

WOW...
Awful stores....
Let's just keep lowering the bar for downtown

[pierre]

Woof

[vicupstate]

^^ The affluent, upscale image of WD is a bit of a juxtaposition with that area. It's like having a Nordstrom on the Westside.

[mtraininjax]

Does not bode well for downtown if WD thinks it needs to target to low income targets in 32202.

Need more people to "buy-in" to what downtown is selling and move there.

[thelakelander]

I don't know too much about Harvey's. I went in one once or twice during my time in Tallahassee but I didn't really pay attention to what they were offering. Seemed like an old WD, Food Lion or Sav-a-lot to me from what I can remember. Anyway, WD clearly isn't targeting millennials at the DT location. Seems like Fresh Market is after the yuppy crowd. WD's downtown core market appears to be 32206 and 32209.

[rylo]

Apparently it isn't just downtown: http://jaxdailyrecord.com/showstory.php?Story_id=548441

Southeastern Grocers intends to convert at least six more Jacksonville Winn-Dixie stores to its Harveys Supermarket banner.
The six are:

• 777 Market St. in Downtown
• 5909 University Blvd. W. in Southside
• 3000 Dunn Ave. in North Jacksonville
• 203 W. 48th St. in the North Shore area
• 2261 Edgewood Ave. W. in Northwest Jacksonville
• 5250 Moncrief Road in Northwest Jacksonville

So, in the effort to make Winn-Dixie into an upscale grocery store, they just remove the brand entirely from lower income areas?

[tufsu1]

^^ The affluent, upscale image of WD is a bit of a juxtaposition with that area.

the idea of WD as affluent and upscale is a juxtaposition

[Bill Hoff]

this is very sad

It is.

But, will create all the more incentive for a niche high-quality grocer in the Downtown/SPR area, eventually.

I suspect organic products will no longer be available at the DT Harvey's, for example, where as Winn-Dixie had the basics.

[vicupstate]

I guess WD will not only take itself down but take BiLo down along with it.