AAF = Bright Rail

[spuwho]

They always said "All Aboard Florida" was just a entity name and the actual service would have a name of its own.

Well, I found a trademark record filed by AAF for the name "Bright Rail". I guess it is meant to offset "Sun Rail" perhaps?

* * * * * * * *
Word Mark   BRIGHT RAIL
Goods and Services   IC 035. US 100 101 102. G & S: Management of railroad systems
IC 037. US 100 103 106. G & S: Construction of railroad systems

IC 039. US 100 105. G & S: Transportation of passengers and goods by rail; passenger and freight transportation by rail services

IC 042. US 100 101. G & S: Design and development of railroad systems; Planning, design and implementation of railroad computer technology systems for others

Standard Characters Claimed   
Mark Drawing Code   (4) STANDARD CHARACTER MARK
Serial Number   86197944
Filing Date   February 19, 2014
Current Basis   1B
Original Filing Basis   1B
Published for Opposition   August 19, 2014
Owner   (APPLICANT) AAF Holdings LLC LIMITED LIABILITY COMPANY DELAWARE 2855 Le Juene Road, 4th Floor Coral Gables FLORIDA 33134
Assignment Recorded   ASSIGNMENT RECORDED
Attorney of Record   Mark J. Liss
Disclaimer   NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "RAIL" APART FROM THE MARK AS SHOWN
Type of Mark   SERVICE MARK
Register   PRINCIPAL
Live/Dead Indicator   LIVE