Newspapers Lose $10 Dollars in Print for Every Digital $1

[Lunican]

Newspapers Lose $10 Dollars in Print for Every Digital $1

U.S. newspapers lost $10 in print advertising revenue last year for every $1 they gained online, a deeper loss than in 2010, as competition from Internet companies increases, a study by Pew Research Center found.

Newspaper revenues declined more sharply last year than in 2010 when publishers lost $7 in print advertising for every $1 generated from online outlets, according to Pew’s study entitled “State of the News Media,” which is published today.

Full Article:
http://www.businessweek.com/news/2012-03-19/newspapers-lose-10-dollars-in-print-for-every-digital-1