http://www.jaxdailyrecord.com/showstory.php?Story_id=537630
The old space ship finally has a tenant! ;D
Quote
Latitude 30 signs letter of intent to lease The Library
09/28/2012
by David Chapman, Staff Writer
Latitude Global Inc., a Jacksonville-based entertainment company, has signed a letter of intent to lease the 120,000-square-foot former Haydon Burns Library, now known as The Library, at 122 N. Ocean St.
“We would bring a Latitude 30 Downtown,†said Philip Alia, Latitude chief marketing officer, who confirmed the agreement Friday.
It would include 12 bowling lanes, a sports theater and meeting rooms, among other features, he said, as well as the corporate headquarters.
Broker and contractor Bill Cesery said Thursday a potential tenant would lease the entire space but he would not elaborate.
“It would be exciting for Downtown,†he said.
Alia said the letter of intent was signed last week and provides a 90-day window for Latitude officials to determine whether to enter a purchase-and-sale agreement.
Alia said engineers and consultants are reviewing the structure to determine build-out costs, feasibility and other factors to determine the cost of the project. That cost will be presented Latitude’s board for a decision.
The company’s CEO, founder and chairman Brent Brown, President Gregory Garson and John Alexon are those listed as board members on the company’s management section of its website.
Alia expects to hear from the engineers and consultants within 60 days.
Latitude would incorporate three facets of its business into the three 35,000-square-foot floors, he said.
The first floor will incorporate an entertainment venue similar to other Latitude locations, such as Latitude 30 on Philips Highway.
It would include 12 bowling lanes, a sports theater and meeting rooms, among other features, he said.
It would not include a games room because fewer children are expected to visit a Downtown venue, he said. The company hasn’t determined if a movie theater, which is other locations feature, will open Downtown.
Additionally, Alia said the first floor would feature a restaurant, the 360 Grill, on the southeast corner of the building facing Ocean and East Forsyth streets, with a sightline of The Florida Theatre. It would also a patio and stage area.
Combined, the entertainment areas would need about 60-75 employees, he said.
The second floor would become the company’s headquarters, which are currently housed in the Brownstone Building at 6022 San Jose Blvd., near University Boulevard.
Alia said the corporate office has 30 employees but is anticipated to grow to about 50 by the first quarter of next year.
He said company executives initially looked at the building for its headquarters but during the visit they determined an entertainment venue was also a possibility.
They see their clientele as Downtown workers and the growing number of residents as well as visitors.
“We want to grow with the Downtown area,†Alia said.
The third floor, along with the first floor, would be used for company training, such as management and point-of-sales systems and equipment, he said.
He said project costs will be determined by the engineers and consultants. Parking will also be determined, although he said was a “minor concern†at this point. He said nearby surface lots could provide space.
Alia said the company would seek financial incentives for a potential move Downtown if plans proceed.
“Absolutely. We will explore any and all funding opportunities,†he said.
He also said several cities have approached the company about moving its headquarters out of town, but Alia said he the plan is to remain committed to the Jacksonville community.
“We want to stay. We want to be a part of the Jacksonville skyline,†he said.
That skyline addition would also potentially be the company’s signature globe on top of the library building, but much of the historic nature of the building would likely be retained and is one reason company officials are attracted to it, Alia said.
“This fits our mission statement to a T,†he said. “It’s a historic, iconic building.â€
Alia said Latitude will open three more locations, in Indianapolis, Pittsburgh and Chicago, by the end of the year. That will push its employee count to about 800 people.
Two other locations are lined up, but he could not provide to provide details, he said.
dchapman@baileypub.com
356-2466
[/quote}
Dang it DD you beat me to it! haha. this could be huge for downtown.
Quote from: fsujax on September 28, 2012, 05:34:33 PM
Dang it DD you beat me to it! haha. this could be huge for downtown.
Parking would be a bitch!
plenty of free on street parking all weekend and during the week after 5pm.
Quote from: If_I_Loved_you on September 28, 2012, 05:37:19 PM
Quote from: fsujax on September 28, 2012, 05:34:33 PM
Dang it DD you beat me to it! haha. this could be huge for downtown.
Parking would be a bitch!
That goes back to perception. There are plenty of off street parking in that area, not to mention surface lots.
Quote from: fsujax on September 28, 2012, 05:39:05 PM
plenty of free on street parking all weekend and during the week after 5pm.
True but you do have other business that need the parking also?
I would so go if it were downtown. The southside location is too far way from me now since I moved to the westside. And I hate the other location because of all those children. So no acarde means this will definately be an adult spot. I wonder if brown is going to push for them to include the movie theater, since that fits his vision.
Finally, I can go cosmic bowling without leaving the urban core.
Quote from: If_I_Loved_you on September 28, 2012, 05:41:20 PM
Quote from: fsujax on September 28, 2012, 05:39:05 PM
plenty of free on street parking all weekend and during the week after 5pm.
True but you do have other business that need the parking also?
There are many businesses open at night in that area. You have LIT and burrio bar. The only time a see parking issues is when there is something at the Florida Thearte. And Im sure they will have Valet at this location also. That would help.
Look at Latitude 30 off of Phillips highway it was an old Toys R Us with a lot of great parking on site. Latitude 30 in the downtown area of Jacksonville would need the same area of parking. Don't forget the Florida Theatre uses a lot of that parking during shows.
It would be nice to have them downtown. There's more than enough parking spaces to accommodate them if you're willing to walk more than a block. Besides, walking more than a block helps generate foot traffic needed to fill in other empty spaces in the area (like the old 11 East Starbucks). It also will help you burn the calories from your meal at 360.
We really need something like this. Things like this is what is going to revitalize our downtown. ALong with more companies and local business relocated. WE have to do it. We can no longer wait on city hall to come up with another "master plan". I really hopes this goes through. Sounds like its solid.
There are plenty of garages in close proximity that sit empty at night and on the weekend. maybe they can work something out with those garage owners.
Awesome news for DT!
And shut up about parking Debbie Downer. Not an issue at all for businesses that operate after 5PM and weekends.
Celebrate the win for downtown and let the players involved solve any issues.
The one on the SS is always packed, no reason this one wouldn't
DVI and the likes should immediately start talking to garage owners to work out an agreement for the valet service. If parking is a concern, the city needs to alleviate that.
This would definitely be a plus for the city core. It would be a big draw for downtown, and would be just one more attraction to potential residents and businesses on deciding to move into the city core. I just hope that the cost to get the building to code, and usable for their purpose, isn't going to push them away.
About a month ago, a real estate/banking individual naively thought I should look at the building to determine if it would be feasible for me to do a swap/cash deal to acquire the building by way of a trade, using my two smaller buildings near Hemming park, with the idea of expanding my book business, along with a larger café/coffee shop. Initially, I held off, not wanting to entertain the idea, but finally decided to at least look at the building.
Me, he, and Bill Cesery toured the entire building, looking at the basic structure, the assets and liabilities, talking of possibilities. Bill seemed quite enthused about the building.
Structurally it’s basically good. The roof is good. It has a nice outside patio on an upper level on the south side. The a/c will be expensive to get up to par. The building has huge old style control room instruments related to a/c, power etc. I expect that a new fire sprinkler system will have to be installed. But the good thing is that the sprinklers could be installed exposed, making installation much cheaper.
There is a huge open space between the lower and the second floor, which is sort of a waste of space, but could offer a nice ambiance with the right plan.
At the time, I understood that the building could be bought for about 1.5 million, there being a loan due of about 3.5 million, the bank taking a loss I presume. The property taxes due, I think, was from two to three million. I haven’t checked the Internet records of the city.
The cost to “do†the first floor would be close to a million, that is, if one is to have a/c and completely to code. We walked the stairs. I cannot remember if the elevators work. I think so. I think he said they would require some work however. To “do†all four levels, which includes a basement, would take about $3 million or so. So the cost of 1.5 million doesn’t really seem such a bargain.
In any case, about 15 minutes into the 45 minute tour, I realized that it was much too big a project for me unless a good amount of cash would come to me on the trade, along with some kind of assistance from the city.
I do need more space for my bookstore/café operation. However, given my limited resources, I’ll have to make do with what I have. And too, I have come to like my little building on Laura, and the small, recently purchased, three-story building next door. This winter, we will begin renovations on the building next door, making a total of six apartments on the 2nd and 3rd levels. The architect is currently making the as-built drawings for the building so that we can determine the new layout.
And too, I like being close to my friends at Hemming Park, both the beautiful trees and the people who make it interesting. And I simply couldn’t survive being away from “Bitchin Jerry†at La Cena.
Ron you are a great guy and I am so happy you opened up a store downtown. Great to hear that you need more space! I was just there Wednesday and bought two books!
LOL, Ron. Jerry does tend to see the clouds instead of the silver linings, doesn't he?
I don't think $4.5 million total is so very much for an entertainment venue and corporate headquarters in one place.
I never got to see the Klutho courthouse that this building replaced. When I first saw the building when we moved here in the 1960's, I thought it looked cool and modern. The tile mosaic was new and not missing the tiles that now look like missing teeth, and the fins were not dirty and gray, they were bright white. It looked like a cool mid-century modern building. If it's properly restored, I think it would be such a great venue for a great hang out like Latitude 30. And I think it would encourage/complement a riverfront convention center nearby such as they are discussing, as well as other retail in the area. It would give a real boost to the east end of the CBD.
Wow, great news. With this, the movement around the trio, and the mixed use going up in Brooklyn downtown should have some sizable construction action in 2013. Hopefully it flies south and east San Marco gets going again! That publix would be so nice to walk or bike to.
(http://jaxhistory.files.wordpress.com/2012/01/hb-library.gif)
Will be great with that big globe on top. The city needs to help make this happen.
Ron I really love the space your in. Great location and always a stop for me when I'm in downtown.
Great news about this too! Almost can't believe it. I guess if the structure is good, it wouldn't be much more than building another site from the ground up.
Quote from: JeffreyS on September 28, 2012, 07:58:04 PM
(http://jaxhistory.files.wordpress.com/2012/01/hb-library.gif)
Will be great with that big globe on top. The city needs to help make this happen.
Aww, Man! I wanted to see this building demolished like everything else downtown. ;)
Now before you all get mad, Im only kidding. This almost sounds too good to be true, especially the number of jobs that will be created. I hope to God this works.
Bless you, Latitude 30!
Hallelujah !!
If they light that place up with relative neon like they used on the Southside location (+ the globe), I swear you'll see it from space! Maybe. Well, probably not. But I do know that this will be HUGE HUGE HUGE.
I heard that Latitude 30 is working on (or already has) some kind of a deal with the NFL. If that is the case, I could see them turning into the ESPN Zone of the late 90's. Remember the buzz surrounding the Zone?
The globe on the roof would be AWESOME! Need to start working on DDRB now to show strong community support for it.
Just imagine the primetime game aerial shots.
This is pretty darn awesome. Big, big, big. Fingers crossed it comes through!
Quote from: dougskiles on September 28, 2012, 10:15:24 PM
I heard that Latitude 30 is working on (or already has) some kind of a deal with the NFL. If that is the case, I could see them turning into the ESPN Zone of the late 90's. Remember the buzz surrounding the Zone?
The globe on the roof would be AWESOME! Need to start working on DDRB now to show strong community support for it.
Just imagine the primetime game aerial shots.
I was just thinking the same thing. It is in very close proximity to the stadium. People already crowd the one on the southside on sunday. Imagine having one up the street and around the corner from the stadium. Man, I hate to get all Kim Daniels on everyone, but I am praying about this. This really needs to happen. LOL
Quote from: duvaldude08 on September 28, 2012, 11:20:15 PM
I was just thinking the same thing. It is in very close proximity to the stadium. People already crowd the one on the southside on sunday. Imagine having one up the street and around the corner from the stadium.
I guess that's true...if you consider over a mile just up the street / around the corner
Quote from: tufsu1 on September 28, 2012, 11:29:01 PM
Quote from: duvaldude08 on September 28, 2012, 11:20:15 PM
I was just thinking the same thing. It is in very close proximity to the stadium. People already crowd the one on the southside on sunday. Imagine having one up the street and around the corner from the stadium.
I guess that's true...if you consider over a mile just up the street / around the corner
Would be nice to have the skyway extended to the stadium..so excited about this!
Quote from: BackinJax05 on September 28, 2012, 09:27:34 PM
Quote from: JeffreyS on September 28, 2012, 07:58:04 PM
(http://jaxhistory.files.wordpress.com/2012/01/hb-library.gif)
Will be great with that big globe on top. The city needs to help make this happen.
Aww, Man! I wanted to see this building demolished like everything else downtown. ;)
Now before you all get mad, Im only kidding. This almost sounds too good to be true, especially the number of jobs that will be created. I hope to God this works.
Bless you, Latitude 30!
You better be kidding ;) LOL
Actually the HB is not one of my favorite buildings in DT. But this would be an awesome fit. Tremendous news! I really hope it happens :)
Quote from: tufsu1 on September 28, 2012, 11:29:01 PM
Quote from: duvaldude08 on September 28, 2012, 11:20:15 PM
I was just thinking the same thing. It is in very close proximity to the stadium. People already crowd the one on the southside on sunday. Imagine having one up the street and around the corner from the stadium.
I guess that's true...if you consider over a mile just up the street / around the corner
If JSO didn't have the streets set up for an evacuation as if there was a natural disaster heading our way, it wouldn't be such a bad walk between the two.
We just need some street activity to make the walk interesting and it will seem like just up the street / around the corner.
What a great benefit for Downtown. Bring on the street car from the Prime Osborn to the stadium on Bay. Where is CSX?
Quote from: dougskiles on September 29, 2012, 04:55:34 AM
Quote from: tufsu1 on September 28, 2012, 11:29:01 PM
Quote from: duvaldude08 on September 28, 2012, 11:20:15 PM
I was just thinking the same thing. It is in very close proximity to the stadium. People already crowd the one on the southside on sunday. Imagine having one up the street and around the corner from the stadium.
I guess that's true...if you consider over a mile just up the street / around the corner
If JSO didn't have the streets set up for an evacuation as if there was a natural disaster heading our way, it wouldn't be such a bad walk between the two.
We just need some street activity to make the walk interesting and it will seem like just up the street / around the corner.
Well, some actual activity around the shipyards (and leading into Metro Park) would def help. Leaving it as a giant vacant grassy hole downtown doesn't do anything for anyone. And Met Park is ALWAYS dead as a doornail. That whole area is completely underutilized & makes it feel like you're walking through a post apocalyptic urban wasteland. Hence why no one does it. And Philip J is the same way. If the city would actually do some things you'd see more people using it. Its the same reason why no one walks from Springfield to DT (and vise versa). Everything is completely cutoff.
Streetcar/rail would help too, but good luck with that one.
Quote from: Noone on September 29, 2012, 05:07:53 AM
What a great benefit for Downtown. Bring on the street car from the Prime Osborn to the stadium on Bay. Where is CSX?
Confused on how CSX comes into the picture here. As of their location, 500 Water St.
Cesery has had a Latitude 30-esque model in mind for The Library for sometime.....
This was published in Jan 2011:
QuoteSpeaking of The Library…..
The Library is something completely different. We bought into “The Libraryâ€, the old Haydon Burns public library, in 2007. It’s such a unique building, a landmark, so it was a good fit for what we do.
Have you heard of Latitude 30, the new entertainment venue that just opened on the Southside? When The Library is finished, it’ll be somewhat similar to that. Food and drinks, bowling, live music, pool tables, karaoke, and even a professional recording studio.
from http://myspringfield.org/business-and-development/cesery-talks-springfield
This would be awesome. I hope that everything goes through as planned.
Quote from: If_I_Loved_you on September 28, 2012, 05:37:19 PM
Quote from: fsujax on September 28, 2012, 05:34:33 PM
Dang it DD you beat me to it! haha. this could be huge for downtown.
Parking would be a bitch!
You should start you own LLC. You could call it We Love Downtown and make it your mission to prevent anything beneficial from happening downtown due to potential parking problems.
Quote from: cline on September 29, 2012, 08:51:40 AM
Quote from: If_I_Loved_you on September 28, 2012, 05:37:19 PM
Quote from: fsujax on September 28, 2012, 05:34:33 PM
Dang it DD you beat me to it! haha. this could be huge for downtown.
Parking would be a bitch!
You should start you own LLC. You could call it We Love Downtown and make it your mission to prevent anything beneficial from happening downtown due to potential parking problems.
Weren't you all for Mellow Mushroom in Avondale If_I_Loved_you? Seems to me downtown with its sea of parking lots would have no problem accomadating more cars after all the workers abandon it @ 5PM. Add in some transit and we could connect this place from stadium, through Lat 30 and bars, through Brooklyn to connect to Riverside and Avondale shops.
Quote from: JHAT76 on September 29, 2012, 08:54:43 AM
Quote from: cline on September 29, 2012, 08:51:40 AM
Quote from: If_I_Loved_you on September 28, 2012, 05:37:19 PM
Quote from: fsujax on September 28, 2012, 05:34:33 PM
Dang it DD you beat me to it! haha. this could be huge for downtown.
Parking would be a bitch!
You should start you own LLC. You could call it We Love Downtown and make it your mission to prevent anything beneficial from happening downtown due to potential parking problems.
Weren't you all for Mellow Mushroom in Avondale If_I_Loved_you? Seems to me downtown with its sea of parking lots would have no problem accomadating more cars after all the workers abandon it @ 5PM. Add in some transit and we could connect this place from stadium, through Lat 30 and bars, through Brooklyn to connect to Riverside and Avondale shops.
I have my own reasons for Mellow Mushroom my friend. Look at the old library and how close it is to The Florida Theater? Parking would be a bitch and besides some of these lots are for downtown workes also. The latitude 30 over on 10370 Philips Hwy Jax fl 32256 is open Sunday - Wednesday: 11am - 12am & Thursday - Saturday 11am - 2am. So unless latitude 30 doesn't open until after 5pm parking Will be a bitch!
Parador is about to add another 500 spaces to downtown's parking supply. We already have twice as many spaces as people in the Northbank. Parking is the least of downtown's problems.
I officially hate anyone who brings up parking.
Ride a fucking bike people, walk, park farther away, or stay home and live in a bubble.
America and the culture of convenience. Jesus.
I have an idea: use ALL that pent up anxious energy about parking and apply it to demanding better transit...
Quote from: If_I_Loved_you on September 29, 2012, 09:39:50 AM
Quote from: JHAT76 on September 29, 2012, 08:54:43 AM
Quote from: cline on September 29, 2012, 08:51:40 AM
Quote from: If_I_Loved_you on September 28, 2012, 05:37:19 PM
Quote from: fsujax on September 28, 2012, 05:34:33 PM
Dang it DD you beat me to it! haha. this could be huge for downtown.
Parking would be a bitch!
You should start you own LLC. You could call it We Love Downtown and make it your mission to prevent anything beneficial from happening downtown due to potential parking problems.
Weren't you all for Mellow Mushroom in Avondale If_I_Loved_you? Seems to me downtown with its sea of parking lots would have no problem accomadating more cars after all the workers abandon it @ 5PM. Add in some transit and we could connect this place from stadium, through Lat 30 and bars, through Brooklyn to connect to Riverside and Avondale shops.
I have my own reasons for Mellow Mushroom my friend. Look at the old library and how close it is to The Florida Theater? Parking would be a bitch and besides some of these lots are for downtown workes also. The latitude 30 over on 10370 Philips Hwy Jax fl 32256 is open Sunday - Wednesday: 11am - 12am & Thursday - Saturday 11am - 2am. So unless latitude 30 doesn't open until after 5pm parking Will be a bitch!
Between 11AM - 5PM your mainly going to get a lunch / business crowd. These people likely are going to have they own parking spots already set downtown. 5PM on there is a parking garage right next door and one about a block away across from Florida Theatre. Encourage these to be open and available with modern (read: credit card accepting) payment systems. Combine those garages with street parking and various surface lots. Now, add some foot based JSO patrols and your good.
Quote from: ben says on September 29, 2012, 09:58:01 AM
I officially hate anyone who brings up parking.
Ride a fucking bike people, walk, park farther away, or stay home and live in a bubble.
America and the culture of convenience. Jesus.
I have an idea: use ALL that pent up anxious energy about parking and apply it to demanding better transit...
Those are the same people who circle the parking lot at the gym looking for a spot close to the entrance...not that I go to the gym, but that's what I hear...
Nice, but will it have a FERRIS WHEEL?
Quote from: ben says on September 29, 2012, 09:58:01 AM
I officially hate anyone who brings up parking.
Ride a fucking bike people, walk, park farther away, or stay home and live in a bubble.
America and the culture of convenience. Jesus.
I have an idea: use ALL that pent up anxious energy about parking and apply it to demanding better transit...
Look we are America's well most of us. And a lot of us want the "PARKING" to be within 2 city blocks. I would really like the parking to be across the street and I would have no problem paying for the parking! Now if Latitude 30 could get the parking lot that boarders E. Monroe St./ Main St. N./ W. Adams St then they would be set Ben I hope you calm down and learn to relax now that I have sad something about parking. ::)
I live downtown. Parking is not a problem downtown.
The *perception* that parking is a problem is the real problem.
Jacksonville has no shortage of parking decks, perhaps if we made them more user-friendly we might be able to encourage their use.
Consistent and easily-recognizable signage would be a great start. Downtown streets demand one's full attention, so parking facilities should be easy to spot.
Add a "space available" element to the signage so that as a driver I know that my three-lane banzai move to get into that deck will be worth the effort.
Implement a merchant validation process. If you're coming downtown to patronize our merchants you park free in the decks. Easy to implement in the decks. Or, you can pay at a meter if you want "premium parking". Smart merchants might even have a jar of quarters by the register; if we don't stamp your deck receipt we'll give you .50 for the meter.
Quote from: If_I_Loved_you on September 29, 2012, 02:08:42 PM
Quote from: ben says on September 29, 2012, 09:58:01 AM
I officially hate anyone who brings up parking.
Ride a fucking bike people, walk, park farther away, or stay home and live in a bubble.
America and the culture of convenience. Jesus.
I have an idea: use ALL that pent up anxious energy about parking and apply it to demanding better transit...
Look we are America's well most of us. And a lot of us want the "PARKING" to be within 2 city blocks. I would really like the parking to be across the street and I would have no problem paying for the parking! Now if Latitude 30 could get the parking lot that boarders E. Monroe St./ Main St. N./ W. Adams St then they would be set Ben I hope you calm down and learn to relax now that I have sad something about parking. ::)
Huh?
I think it's more your Noone/north miami style of speaking that's getting me a little off track...
There is a parking garage across the street to the south, one cross corner to the southwest, a surface lot across the street to the west and a surface lot across the street to the north. Literally surrounded by parking they should be able to cut a deal for night time parking.
(http://i301.photobucket.com/albums/nn72/Vendingman/Mapdtown.jpg)
Uh oh! The parking biddies are gonna come out in full force! We can't keep them contained to Avondale!
Quote from: RiversideLoki on September 29, 2012, 03:39:01 PM
Uh oh! The parking biddies are gonna come out in full force! We can't keep them contained to Avondale!
*Bippies - the new word that WMNuss wants to bring back.
Quote from: Pinky on September 29, 2012, 02:14:19 PM
I live downtown. Parking is not a problem downtown.
The *perception* that parking is a problem is the real problem.
Jacksonville has no shortage of parking decks, perhaps if we made them more user-friendly we might be able to encourage their use.
Consistent and easily-recognizable signage would be a great start. Downtown streets demand one's full attention, so parking facilities should be easy to spot.
Yes, yes, yes.
As far as the "letter of intent" - it seems like there have been previous letters of intent, issued to great enthusiasm, with projects never to follow. So I would LOVE to see this building used again but... I ain't holding my breath.
Lem Blogiver read in the T-U about Latitude 30 signing a letter of intent to occupy the old Haydon Burns Library, and, man, was he upset! Read his comments here: http://blogiverstravels.wordpress.com/jaxonpool-2/jaxonpool/silly-bandz-must-never-die/
;)
Quote from: dougskiles on September 29, 2012, 04:55:34 AM
Quote from: tufsu1 on September 28, 2012, 11:29:01 PM
Quote from: duvaldude08 on September 28, 2012, 11:20:15 PM
I was just thinking the same thing. It is in very close proximity to the stadium. People already crowd the one on the southside on sunday. Imagine having one up the street and around the corner from the stadium.
I guess that's true...if you consider over a mile just up the street / around the corner
If JSO didn't have the streets set up for an evacuation as if there was a natural disaster heading our way, it wouldn't be such a bad walk between the two.
We just need some street activity to make the walk interesting and it will seem like just up the street / around the corner.
I wonder if JSO could be persuaded to set up a gameday (or other sports district event) temporary bike route between downtown and the stadium so people could more safely park and ride to the game/event and back. This would be way cheaper and greener than a mass transit solution.
^Riverwalk.
Not to be a Debbie Downer here folks........but let's remember this is still Jacksonville we are talking about.......all I gotta say is I'll believe it when I see it...........please prove me wrong Jacksonville......
Quote from: JeffreyS on September 30, 2012, 12:39:39 PM
^Riverwalk.
2 questions. If you're not at the Landing how do you get safely across the busy east-west thoroughfares to the Riverwalk? Does the Riverwalk go all the way to Metro Park?
I think it'll be an interesting place downtown. My only worries would be how it would operate during Artwalk, and Jazzfest. I'd really like to see some more interesting night spots open downtown though.
This would be a really nice addition if it comes together. I've seen some urban bowling alleys that are really cool, and Latitude 30 has a pretty unique concept. Hopefully this doesn't fall apart like the last couple of deals.
Quote from: birdilicious on October 01, 2012, 08:58:18 AM
I think it'll be an interesting place downtown. My only worries would be how it would operate during Artwalk, and Jazzfest. I'd really like to see some more interesting night spots open downtown though.
I'd assume they'd do great during those events because of the heavy foot traffic they provide.
Quote from: thelakelander on October 01, 2012, 09:49:59 AM
Quote from: birdilicious on October 01, 2012, 08:58:18 AM
I think it'll be an interesting place downtown. My only worries would be how it would operate during Artwalk, and Jazzfest. I'd really like to see some more interesting night spots open downtown though.
I'd assume they'd do great during those events because of the heavy foot traffic they provide.
I think the other poster's point was that ArtWalkers, hipsters, artists, musicians, and the like aren't really into places like Latitude 30 and I'd probably tend to agree...but I bet Latitude 30 will bring a different type of clientele and vibrancy to Downtown on other nights.
Even though the average ArtWalker isn't generally into places like Latitude 30, I could see if becoming a big part of Art Walk if they offer special deals or have special events like discounted bowling, cheap drinks, and combo bowling/video game packages.
I also wonder if they will try and make their downtown location a little more hip, urban, and artsy than the Phillips location. Its a great space that could be really interesting if they want it to be.
A large portion of the business at Lat 30 during the day/weeknights is corporate functions, like team building outings and charity functions. I would bet they would do really well downtown since there is no other options for that sort of thing, short of booking something at D&B or having your employees drive across town to the other Lat 30.
Quote from: CityLife on October 01, 2012, 10:17:51 AM
Quote from: thelakelander on October 01, 2012, 09:49:59 AM
Quote from: birdilicious on October 01, 2012, 08:58:18 AM
I think it'll be an interesting place downtown. My only worries would be how it would operate during Artwalk, and Jazzfest. I'd really like to see some more interesting night spots open downtown though.
I'd assume they'd do great during those events because of the heavy foot traffic they provide.
I think the other poster's point was that ArtWalkers, hipsters, artists, musicians, and the like aren't really into places like Latitude 30 and I'd probably tend to agree...but I bet Latitude 30 will bring a different type of clientele and vibrancy to Downtown on other nights.
Even though the average ArtWalker isn't generally into places like Latitude 30, I could see if becoming a big part of Art Walk if they offer special deals or have special events like discounted bowling, cheap drinks, and combo bowling/video game packages.
I also wonder if they will try and make their downtown location a little more hip, urban, and artsy than the Phillips location. Its a great space that could be really interesting if they want it to be.
Is the average Art Walk visitor a hipster? Whenever I attend, I see a pretty diverse population mix, depending on venue.
Quote from: thelakelander on October 01, 2012, 10:57:05 AM
Quote from: CityLife on October 01, 2012, 10:17:51 AM
Quote from: thelakelander on October 01, 2012, 09:49:59 AM
Quote from: birdilicious on October 01, 2012, 08:58:18 AM
I think it'll be an interesting place downtown. My only worries would be how it would operate during Artwalk, and Jazzfest. I'd really like to see some more interesting night spots open downtown though.
I'd assume they'd do great during those events because of the heavy foot traffic they provide.
I think the other poster's point was that ArtWalkers, hipsters, artists, musicians, and the like aren't really into places like Latitude 30 and I'd probably tend to agree...but I bet Latitude 30 will bring a different type of clientele and vibrancy to Downtown on other nights.
Even though the average ArtWalker isn't generally into places like Latitude 30, I could see if becoming a big part of Art Walk if they offer special deals or have special events like discounted bowling, cheap drinks, and combo bowling/video game packages.
I also wonder if they will try and make their downtown location a little more hip, urban, and artsy than the Phillips location. Its a great space that could be really interesting if they want it to be.
Is the average Art Walk visitor a hipster? Whenever I attend, I see a pretty diverse population mix, depending on venue.
Generally no, but the people who hang out near Adams Street (Burro Bar, BG, Chomp Chomp, Dos Gatos, etc. ) tend to be a little more artsy/hipsterish than other parts of DT. I've been with people at ArtWalk who joke that they feel they aren't cool enough to hang out around there. Your original post was probably right in that there is a lot of foot traffic during events, which should benefit Latitude 30. Perhaps it will lead more people to venture into the Adams St. area.
Quote from: CityLife on October 01, 2012, 11:18:41 AM
Quote from: thelakelander on October 01, 2012, 10:57:05 AM
Quote from: CityLife on October 01, 2012, 10:17:51 AM
Quote from: thelakelander on October 01, 2012, 09:49:59 AM
Quote from: birdilicious on October 01, 2012, 08:58:18 AM
I think it'll be an interesting place downtown. My only worries would be how it would operate during Artwalk, and Jazzfest. I'd really like to see some more interesting night spots open downtown though.
I'd assume they'd do great during those events because of the heavy foot traffic they provide.
I think the other poster's point was that ArtWalkers, hipsters, artists, musicians, and the like aren't really into places like Latitude 30 and I'd probably tend to agree...but I bet Latitude 30 will bring a different type of clientele and vibrancy to Downtown on other nights.
Even though the average ArtWalker isn't generally into places like Latitude 30, I could see if becoming a big part of Art Walk if they offer special deals or have special events like discounted bowling, cheap drinks, and combo bowling/video game packages.
I also wonder if they will try and make their downtown location a little more hip, urban, and artsy than the Phillips location. Its a great space that could be really interesting if they want it to be.
Is the average Art Walk visitor a hipster? Whenever I attend, I see a pretty diverse population mix, depending on venue.
Generally no, but the people who hang out near Adams Street (Burro Bar, BG, Chomp Chomp, Dos Gatos, etc. ) tend to be a little more artsy/hipsterish than other parts of DT. I've been with people at ArtWalk who joke that they feel they aren't cool enough to hang out around there. Your original post was probably right in that there is a lot of foot traffic during events, which should benefit Latitude 30. Perhaps it will lead more people to venture into the Adams St. area.
I was more worried about how it would fit in with the Burro Bar, BG etc crowd). Would they hang up art at Latitude 30 downtown? It's a great location for any large business, but that library also has a reputation for different arts in it's hey-day at Artwalk. I remember seeing people breakdancing in the basement, and seeing great original art in the different levels. I'm still curious on how well that area takes a more corporate style venue. It would be a neat place for music and art though. Of course we'll see when/if it gets built
Cool point about Lat 30 for the Artwalk crowd they have filled the building with lots of original Art.
There are many cities that have diverse venues and attractions in close proximity to each other. I am sure there are many people would walk right past Latitude 30 on the way from Burrito Gallery to Burro Bar, as well as many who would walk right past Burro going from Latitude 30 to Marks, and some who might go to all of those venues.
I'd also expect anyone who sets up in the Haydon Burns to want to participate in Art Walk.
^Yeah, that's what I was thinking. I don't see it as a huge issue.
Quote from: Tacachale on October 01, 2012, 09:37:34 AM
This would be a really nice addition if it comes together. I've seen some urban bowling alleys that are really cool, and Latitude 30 has a pretty unique concept. Hopefully this doesn't fall apart like the last couple of deals.
I dont see it falling part, unless its something on LAT 30 end. Luckily, the building not owned by the city (thank God). The city will not really be invovlded that much, outside of approving the design, etc etc. I dont think they are asking for any incentives or anything of that nature, so this should go through smooth unless LAT 30 changes their mind,.
I think most of the customers will come from the urban neighborhoods surrounding downtown. It will be much more convenient than going down to the Avenues.
Quote from: duvaldude08 on October 01, 2012, 01:08:32 PM
Quote from: Tacachale on October 01, 2012, 09:37:34 AM
This would be a really nice addition if it comes together. I've seen some urban bowling alleys that are really cool, and Latitude 30 has a pretty unique concept. Hopefully this doesn't fall apart like the last couple of deals.
I dont see it falling part, unless its something on LAT 30 end. Luckily, the building not owned by the city (thank God). The city will not really be invovlded that much, outside of approving the design, etc etc. I dont think they are asking for any incentives or anything of that nature, so this should go through smooth unless LAT 30 changes their mind,.
They are asking for incentives.
Quote from: duvaldude08 on October 01, 2012, 01:08:32 PM
Quote from: Tacachale on October 01, 2012, 09:37:34 AM
This would be a really nice addition if it comes together. I've seen some urban bowling alleys that are really cool, and Latitude 30 has a pretty unique concept. Hopefully this doesn't fall apart like the last couple of deals.
I dont see it falling part, unless its something on LAT 30 end. Luckily, the building not owned by the city (thank God). The city will not really be invovlded that much, outside of approving the design, etc etc. I dont think they are asking for any incentives or anything of that nature, so this should go through smooth unless LAT 30 changes their mind,.
I think you are oversimplifying it a little. It will probably be a very complex transaction and the city will likely be involved. One of the issues with past prospective library tenants is financing, which isn't a gimme these days. Especially when you consider the potential costs of rehab. However, you have to think the Latitude 30 crew has their stuff together and that Cesery is willing to work out any issues. Perhaps resident finance guru Field can shed some light.
Then they will have to deal with the city on enterprise/empowerment zone incentives, and you have to think they will ask for some type of property tax abatement. Nonetheless, it should be a slam dunk from the city.
Fingers crossed. I hate seeing that building empty.
Reminder: the old library is essentially an entire city block bounded by several major pedestrian and vehicular thoroughfares. Activation on all sides has the potential to do more for downtown than anything done in the past, and any deal needs to be carefully scrutinized and helped along appropriately.
Quote from: dougskiles on October 01, 2012, 01:11:56 PM
I think most of the customers will come from the urban neighborhoods surrounding downtown. It will be much more convenient than going down to the Avenues.
This was my first thought about the project. Plus the brand awareness will help with those people, rather than some brand new entrant into the market.
Quote from: Gators312 on October 01, 2012, 01:57:41 PM
Quote from: dougskiles on October 01, 2012, 01:11:56 PM
I think most of the customers will come from the urban neighborhoods surrounding downtown. It will be much more convenient than going down to the Avenues.
This was my first thought about the project. Plus the brand awareness will help with those people, rather than some brand new entrant into the market.
I agree to an extent, but I also think this type of project that will draw in more people from around the city to DT. I think a lot of people in town don't even realize how quickly you can travel to stuff along the I-95 corridor. For instance, its only a 15 minute drive (with no traffic) from the Library to the Latitude 30 on Phillips. With the ability to go to The Riverwalk, dining options, Florida Theater, Museums, Friendship Fountain, Landing, events, etc, I think a lot of people would make nights out of going DT to go bowling and/or dining out there. Even people who live much closer to the Phillips location.
I go to Seminole Booster functions at Latitude 30 from time to time and its nice and a fun time, but the ability to pop in and out and go to other events, restaurants, bars, etc, is simply something the Phillips location can't offer that DT can.
Quote from: CityLife on October 01, 2012, 02:15:28 PM
Quote from: Gators312 on October 01, 2012, 01:57:41 PM
Quote from: dougskiles on October 01, 2012, 01:11:56 PM
I think most of the customers will come from the urban neighborhoods surrounding downtown. It will be much more convenient than going down to the Avenues.
This was my first thought about the project. Plus the brand awareness will help with those people, rather than some brand new entrant into the market.
I agree to an extent, but I also think this type of project that will draw in more people from around the city to DT. I think a lot of people in town don't even realize how quickly you can travel to stuff along the I-95 corridor. For instance, its only a 15 minute drive (with no traffic) from the Library to the Latitude 30 on Phillips. With the ability to go to The Riverwalk, dining options, Florida Theater, Museums, Friendship Fountain, Landing, events, etc, I think a lot of people would make nights out of going DT to go bowling and/or dining out there. Even people who live much closer to the Phillips location.
I go to Seminole Booster functions at Latitude 30 from time to time and its nice and a fun time, but the ability to pop in and out and go to other events, restaurants, bars, etc, is simply something the Phillips location can't offer that DT can.
You're definitely onto something there. The only time I've been to Latitude 30 was for a gathering of one of my old college classes. We had a really good time, but afterward we couldn't find much suitable to our tastes for dinner and drinks nearby, and it's a good 15-20 minute drive to really any other part of town. As those of us who still live in Jax all lived in the urban core, we ended up heading to Riverside. I haven't been back due to a combination of distance and lack of anything else nearby that would make it worth the trouble. But I'd absolutely have other events like that at a downtown location.
I really think that the parking will not be an issue at all. I always find parking dt pretty quick (especially in and around that area). True, so much more to eat in the area. I also think that most people (in town) don't venture out for this kind of stuff, so the there is a lot of pent up demand.
1st Mellow passes then I hear Latitude 30 looking to open location/Corp HQ downtown (great idea, help keep people downtown after work - maybe the old firestation could be next?) and then just heard FreshMarket looking to build across from the Haskell building http://bit.ly/QrR2WO Things are looking up!!!
I've been to Latitude 30 a few times and have never been disappointed. We had a corporate outing there last winter and we were very happy with the food and service we received. We are going back. I mentioned the possibility of a downtown location to some people in the office and they were all pretty upbeat about it. For the most part, everybody wants to go downtown. They just need more reasons to do so.
Any news on this?
They have 90 days to do their "due diligence" before they actually committ to anything. Like making sure the build out is fesiable, etc etc etc, I havent heard of any major concerns about the building so I dont see anything major coming up. I think someone posted on here earlier about the elevators needing some work and a new AC system needing to be installed.
Quote from: duvaldude08 on October 17, 2012, 07:35:54 PM
I think someone posted on here earlier about the elevators needing some work and a new AC system needing to be installed.
That was Ron. I think the post is a few pages back.
Quote from: JaxJag on October 17, 2012, 06:09:32 PM
Any news on this?
They're in the process of figuring out the financial gymnastics.
Here is an update:
QuoteThere’s no word yet on whether Latitude Global will take over the old downtown library. Although the news broke in September that the company behind the Latitude 30 entertainment complex had signed a letter of intent for the entire building, the 90-day letter didn’t go into effect until Nov. 1. So Latitude Global has until Feb. 1 to decide if the dollars and cents add up.
http://jacksonville.com/opinion/blog/472000/roger-bull/2012-12-28/entertainment-complex-downtown-library-still-not-settled
from people I've talked with at Latitude 30, the old library is very much in play....they've even been doing some design/layout work
Quote from: tufsu1 on December 28, 2012, 02:22:52 PM
from people I've talked with at Latitude 30, the old library is very much in play....they've even been doing some design/layout work
Excellent!
Quote from: tufsu1 on December 28, 2012, 02:22:52 PM
from people I've talked with at Latitude 30, the old library is very much in play....they've even been doing some design/layout work
All but assuring the city will find some way to screw this deal up
Well the city has been working with them directly behind the scenes to make sure it gets done. I think it will be fine.
Be very cool if they'd add a techie room, ceramics shop, dance studio and various other activities and classes that would appeal to a wide variety of couples. Horseback riding would be cool too but it might be tough to fit in between the game room and the ladies room.
In the legislative research documents that got posted regarding CM Redman's Met Park proposal, there is also a proposed ordinance requested (IIRC) by the mayor to grant OneSpark a $1, 5 month lease on 2500 sq ft in the Burns library. With the 90-day diligence period coming due on Feb 1 for Lat 30, is this a bad omen? It may not directly affect Lat30's buildout timeline, but has anyone heard recent news?
I'm all about supporting OneSpark, but wondering about the Lat30 deal...
Lat 30 is trying to do a lot of things at one time (ie, expansion). COJ will grease the wheels as much as possible, but it'll come down to what Lat 30 prioritizes.
maybe not....One Spark will be done by May....and Latitude 30 will still need time to finalize design plans and get all permits
How would the mayor provide a lease in a building the city doesn't own? Maybe that's a mistake and it's really the main library?
Does anyone know if the site is still under contract?
Quote from: acme54321 on January 11, 2013, 01:13:56 PM
How would the mayor provide a lease in a building the city doesn't own? Maybe that's a mistake and it's really the main library?
It's a mistake. The bill is for the current Main Library, not the Burns.
Thanks Tacahale. I read all those legislative briefs late last night, bleary eyed. Glad to see I was mistaken (i think?)
Quote from: bornnative on January 11, 2013, 01:49:27 PM
Thanks Tacahale. I read all those legislative briefs late last night, bleary eyed. Glad to see I was mistaken (i think?)
Yes, they are giving the old Shelby's coffee space to One Spark on a temporary lease... Not the old library building across from Burrito Gallery
So the 90 day (from Nov 1) due diligence period for the Latitude deal is complete. Any word on progress?
I think we'll hear something soon....folks are surmising that some of the $9 million for downtown announced by the Mayor last week will go to this project
I checked out Howl @ the Moon on Sat. night - regardless of where, they absolutely need more space and/or another location.
Is it safe to assume Howl @ the Moon was crowded? How was the crowd mix and what was the cost to enter?
If only we could get Howl at the Moon downtown!
Quote from: fsujax on February 04, 2013, 11:57:59 AM
If only we could get Howl at the Moon downtown!
Howl at the Moon is a subset of Latitude 30....so we can hope!
Yes perhaps at some point they can do say Friday downtown and Saturday off Phillips.
Look at the JBJ; it's no longer under contract. Considering/Looking at Dowtown though still.
If I was a riverboat gambler, I'd put money they may be one of the intended targets of the $9 million Brown has set aside for DT revitalization.
Quote“We made a decision to go ahead and let it expire because there are a lot of other sites available, not just the library,†Latitude Chief Marketing Officer Philip Alia said Monday.
Alia said the city has presented Latitude with “multiple other sites†that it continues to evaluate. He said the company has determined how much it would need in a financial incentive package to move Downtown but declined to name that amount.
full article: http://www.bizjournals.com/jacksonville/news/2013/02/04/latitude-30s-downtown-letter-of.html
Yes - Howl @ the Moon was packed - standing room only. The crowd was festive & fully involved - just like you'd envision it in Orlando. I was there ~10pm & there was a $5 cover (to walk through the Lat. 30 doors) regardless of the venue.
It would be nice for them to be somewhere on East Bay Street but I'm not sure of any place on Bay that would be anywhere close to the size of the old library, much less that could accommodate a bowling alley/bar/restaurant build out. Till then... #welp
I've heard they may respond to the Sax RFP with with some sort of City backing.
Hmm, it would be cooler to have them a little closer to the walkable heart of downtown but I guess beggars can't be choosy.
This quote from the Times Union has me worried. I bet they are thinking about the SJTC now. The mayor needs to do what he can to convince them to move downtown.
“I think we still want to be downtown,†he said, “but the question is what else is going downtown in the future. There’s a lot of plans for downtown Jacksonville. We want to sure make that two or three years down the road we don’t realize we should have been part of another entertainment district
Read more at Jacksonville.com: http://jacksonville.com/business/2013-02-04/story/old-jacksonville-library-back-market-again#ixzz2K1rBVpVl
Since they need the dedicated parking; I see them going into the Landing in coordination with that garage being built. No asbestos issues and they can pull out, with a termination option, if it's losing money.
Quote from: Dapperdan on February 05, 2013, 07:59:29 AM
This quote from the Times Union has me worried. I bet they are thinking about the SJTC now.
there is no reason for them to go to SJTC....they already spent millions building their current Southside lcoation....and its pretty successful.
as for going to the Landing, I don't see that working if they want their corporate offices in the same place as a small entertainment facility.
I don't know how much space they need, but the Landing may work. They can just rent out a floor or two in the Sun Trust building and be across the street.
I just was worried as he said they were worried they would be in the wrong Entertainment area if they build downtown. The lure of the SJTC may be too tempting. It is growing into a very large entertainment area in its own right.
No chance they go to St. Johns town center. That would complete with their current location. Think people! That qoute in the newspaper does concern me too though. If they want to wait for a new entertainment district to develop somewhere downtown that could take a long time. I think wishfully a Latitude 30 Intution partnership at ship yards is in the works.
Sounds like a quote that suggests them being in downtown is heavily dependent on the city providing massive incentives to me.
Not saying it wouldn't happen, but the Town Center would be a dumb move considering the Avenues location. However the Beaches wouldn't be. The quote sounds like they're willing to go Downtown if the city works with them, which it presumably is. I don't think I'd want to break the bank to get them at the Sax property, though.
Quote from: Dapperdan on February 05, 2013, 07:59:29 AM
This quote from the Times Union has me worried. I bet they are thinking about the SJTC now. The mayor needs to do what he can to convince them to move downtown.
“I think we still want to be downtown,†he said, “but the question is what else is going downtown in the future. There’s a lot of plans for downtown Jacksonville. We want to sure make that two or three years down the road we don’t realize we should have been part of another entertainment district
Read more at Jacksonville.com: http://jacksonville.com/business/2013-02-04/story/old-jacksonville-library-back-market-again#ixzz2K1rBVpVl
I think he is more referring to different areas of downtown. LaVilla vs Bay Street or Brooklyn. I think anything else in Southside would just poach their own customers. They need to be either downtown or towards the Northside for their second location.
Quote from: John P on February 05, 2013, 09:04:27 AM
No chance they go to St. Johns town center. That would complete with their current location. Think people!
Not really. Simon Properties ownes both The Avenues and SJTC and both seem to be doing fine. I am not arguing for this, I am just saying to the owners, if your current location is constantly too busy and can't fit everyone in that they would like, I could build out a nice sized second location out there near other places like Whiskey River to draw on their crowd too. Then I have two guaranteed busy locations. If I build downtown, can I guarantee the same crowds I am almost possitive I would receive for a location in the twon center?
They lose leverage to negotiate for some of the $9 million that the city has said it will invest in downtown if they keep the existing Library agreement. Now they can act as a free agent and threaten to back out of downtown altogether if they don't get money to subsidize a move. I have zero inside knowledge, but I wouldn't rule a move to the Library out. This could just be a negotiating ploy to get city money for The Library or elsewhere downtown. They can say something along the lines of, "we like The Library site, but the cost of rehab simply didn't make economic sense (which may indeed be true)" in order to get some money to pay for the cost of improving the building.
They would be bad business people (which I doubt they are) to go ahead with plans on the Library with some of the $9 million floating out there for the taking.
Quote from: Dapperdan on February 05, 2013, 09:15:38 AM
Quote from: John P on February 05, 2013, 09:04:27 AM
No chance they go to St. Johns town center. That would complete with their current location. Think people!
Not really. Simon Properties ownes both The Avenues and SJTC and both seem to be doing fine.
and how many stores/restaurants have locations at both?
I'm not sure if it's been explicitly stated but it is a no go for the downtown library.
http://www.jaxdailyrecord.com/showstory.php?Story_id=538685
QuoteLatitude Global Inc. allowed its letter of intent to lease the 120,000-square-foot former Haydon Burns Library to expire Friday, putting the historic Downtown building back on the market.
Despite the expiration, the Jacksonville-based entertainment company remains "very interested" in the location, according to Philip Alia, Latitude chief marketing officer.
"At this time we are continuing our due diligence on the downtown library as well as multiple other locations," said Alia.
How do you get the library as a definite "no go" based on that article?
Sounds to me like they are still interested, they just didn't want to lock in yet. And there are other interested parties. But Latitude 30 would be the preferred vendor for downtown development,, and to that end Cesery is still working with them. That's what I got out of it. Also that Latitude is looking at other downtown venues, which would still be good for downtown.
I didn't get doom and gloom from it. Not yet at least.
Did they decide to lease it?
No. Sounds like they are playing the "we need incentives" game. It's not smart to immediately sign a lease in a situation like that.
I'm betting DIA and Mayor Brown pull a rabbit out of the hat and kicks in whatever it takes to get this moving. Gotta admit it would be quite a coup.
Certainly would be an interesting use for the Space. I hope it happens eventually.