Right by the tracks.
http://jacksonville.com/opinion/blog/428360/roger-bull/2012-03-07/brewery-being-planned-san-marco
Very cool and great location
Time to start calling Jax Denver Sud? Maybe not quite yet, but its impressive how many breweries have opened in recent years.
Now we need to get a downtown brewery. Maybe all the new breweries can race to see who can open a marquee downtown location...
Let the race begin! Would love if in the next 10-20 years Jax was the Portland of the Southeast.
This is the long awaited Aardwolf Brewery. The building is the old South Jacksonville Utilities building across the street from the SMPS and the San Marco Station project, though the lease isn't finalized yet and there's still some zoning issues. However, all signs evidently look good right now.
Michael is the best brewer in town, and we've got a lot of good ones. He has all the resources and experience to make this take right off. I'm partial, but I fully believe Aardwolf could be the next Cigar City.
They intend to be more heavy on distribution outside the city and will be doing more bottling than a lot of breweries in the state. However, there will be a tap room as there is at Bold City, Intuition, and Green Room. Fingers crossed, but assuming things go as planned, this will be a fantastic new business for Jacksonville and a terrific addition to the Florida beer scene.
I had heard last week that he had found this spot and was in the midst of getting the lease together. It is an awesome location with a lot of potential.
There are also a couple of others out there still feeling around that may be announced in the next few months.
On top of all the great new beer-centric restaurants, pubs, and bars coming to town, we may indeed see a northeast Florida brewing Mecca here in Jacksonville.
Quote from: CityLife on March 07, 2012, 11:02:17 AM
Time to start calling Jax Denver Sud? Maybe not quite yet, but its impressive how many breweries have opened in recent years.
Now we need to get a downtown brewery. Maybe all the new breweries can race to see who can open a marquee downtown location...
If River City Brewing Company would do something to improve its product and visibility as a brewery, they could have a truly exciting place. The location is a dream -- parking, scenic views, large deck, boat access... I could go on. But, the beer just is not of the quality it needs to be nor is the brewhouse adequate.
If they would update the brewhouse to a 7 barrel system, add some additional fermentation tanks, a brite tank, and some know-how, they could really be something.
Great news!
Quote from: Gonzo on March 07, 2012, 12:04:29 PM
Quote from: CityLife on March 07, 2012, 11:02:17 AM
Time to start calling Jax Denver Sud? Maybe not quite yet, but its impressive how many breweries have opened in recent years.
Now we need to get a downtown brewery. Maybe all the new breweries can race to see who can open a marquee downtown location...
If River City Brewing Company would do something to improve its product and visibility as a brewery, they could have a truly exciting place. The location is a dream -- parking, scenic views, large deck, boat access... I could go on. But, the beer just is not of the quality it needs to be nor is the brewhouse adequate.
If they would update the brewhouse to a 7 barrel system, add some additional fermentation tanks, a brite tank, and some know-how, they could really be something.
Their beer is absolutely terrible. Borderline an embarrassment. Oh, and their food sucks too. No idea how this place is still in business, even with the fantastic location.
^ is there any place you do like?
Awesome news. I'm glad Bold City, Intuition and Green Room have been as popular as they are and continue to grow, I think it shows other possible brewers that their is a big demand for some good local brew here in Jax.
Does the building have rights to the parking area behind it off of Hendricks?? I know that people park there for shows at Jackrabbit's, but that parking would be essential for strong taproom business. This will go well with the 2nd restaurant planned for the Hendricks avenue station property. I never got a chance to sample Michael's work at Brewer's Pizza, but Terrapin makes some great beer and if he had a hand in that I look forward to big things.
As for RCBC, they are trying to be all things to all people. That never turns out well. They may want to focus on 1 or 2 of their current business segments (group events, fine dining, beer production, live music, etc...)and work on making them better. They do have more potential than just about anywhere in town, they just haven't yet capitalized on it.
Quote from: Captain Zissou on March 07, 2012, 01:19:40 PM
As for RCBC, they are trying to be all things to all people. That never turns out well. They may want to focus on 1 or 2 of their current business segments (group events, fine dining, beer production, live music, etc...)and work on making them better. They do have more potential than just about anywhere in town, they just haven't yet capitalized on it.
Exactly, Cap'n! When I was interviewing them for a magazine article last year, they said that they were going to put more emphasis on brewing. I have yet to see it. I have heard, however, that current ownership is not particularly worried about it and that they are just sort of coasting.
I wish they would get a fire under their feet. That place could be something truly special.
QuoteNow we need to get a downtown brewery. Maybe all the new breweries can race to see who can open a marquee downtown location...
How about one in Confederate Park, use the water from Hogan Creek. Lots of empty space created from all the Ash sites. Why not?
That area will be congested to high heaven, about the only place to park will be at the tennis courts on the north side, next to the Masonry hall and walk across the busy Hendricks Avenue. Or better yet, shuttle people from the King Street deck. It sits mostly empty, especially at night and is only a few blocks away.
RCBC no dogs allowed, since they serve food, so I'll stick with Intuition, where dogs are allowed inside or out, since they do not serve food.
Quote from: CityLife on March 07, 2012, 11:02:17 AM
Time to start calling Jax Denver Sud?
Quote from: ben says on March 07, 2012, 11:15:08 AM
Let the race begin! Would love if in the next 10-20 years Jax was the Portland of the Southeast.
No, we're not Portland, we're not Denver! This is Florida, so let's be Florida. Originality, people! It's gets you places.
I agree that River City is disappointingly bad. At least its beer, I can't speak to the food. But we went there for the first time in years last year to have a couple of beers on the deck. Won't do that again.
But Aardwolf in San Marco, that's very good news.
Quote from: Anti redneck on March 07, 2012, 01:35:48 PM
Quote from: CityLife on March 07, 2012, 11:02:17 AM
Time to start calling Jax Denver Sud?
Quote from: ben says on March 07, 2012, 11:15:08 AM
Let the race begin! Would love if in the next 10-20 years Jax was the Portland of the Southeast.
No, we're not Portland, we're not Denver! This is Florida, so let's be Florida. Originality, people! It's gets you places.
Hear Hear!
Pub Crawl??
And back it up with the food trucks while under construction??
Quote from: Anti redneck on March 07, 2012, 01:35:48 PM
Quote from: CityLife on March 07, 2012, 11:02:17 AM
Time to start calling Jax Denver Sud?
Quote from: ben says on March 07, 2012, 11:15:08 AM
Let the race begin! Would love if in the next 10-20 years Jax was the Portland of the Southeast.
No, we're not Portland, we're not Denver! This is Florida, so let's be Florida. Originality, people! It's gets you places.
I can't speak for the other guy, but my comment was tongue in cheek. You know...Jacksonville has so many breweries that we should start calling ourselves Denver South. More a commentary on the fact that we have a lot of breweries and less about an actual marketing concept.
Reading comprehension gets you places too...
Quote from: CityLife on March 07, 2012, 05:40:53 PM
Quote from: Anti redneck on March 07, 2012, 01:35:48 PM
Quote from: CityLife on March 07, 2012, 11:02:17 AM
Time to start calling Jax Denver Sud?
Quote from: ben says on March 07, 2012, 11:15:08 AM
Let the race begin! Would love if in the next 10-20 years Jax was the Portland of the Southeast.
No, we're not Portland, we're not Denver! This is Florida, so let's be Florida. Originality, people! It's gets you places.
I can't speak for the other guy, but my comment was tongue in cheek. You know...Jacksonville has so many breweries that we should start calling ourselves Denver South. More a commentary on the fact that we have a lot of breweries and less about an actual marketing concept.
Reading comprehension gets you places too...
I understand that Denver has a lot of breweries, but we need to stop comparing ourselves to other cities. Continuing to do that will never get Jacksonville anywhere. Just be Jacksonville (in a positive, non-Hoganite way LOL).
Quote from: Anti redneck on March 07, 2012, 08:23:33 PM
Quote from: CityLife on March 07, 2012, 05:40:53 PM
Quote from: Anti redneck on March 07, 2012, 01:35:48 PM
Quote from: CityLife on March 07, 2012, 11:02:17 AM
Time to start calling Jax Denver Sud?
Quote from: ben says on March 07, 2012, 11:15:08 AM
Let the race begin! Would love if in the next 10-20 years Jax was the Portland of the Southeast.
No, we're not Portland, we're not Denver! This is Florida, so let's be Florida. Originality, people! It's gets you places.
I can't speak for the other guy, but my comment was tongue in cheek. You know...Jacksonville has so many breweries that we should start calling ourselves Denver South. More a commentary on the fact that we have a lot of breweries and less about an actual marketing concept.
Reading comprehension gets you places too...
I understand that Denver has a lot of breweries, but we need to stop comparing ourselves to other cities. Continuing to do that will never get Jacksonville anywhere. Just be Jacksonville (in a positive, non-Hoganite way LOL).
I should be more specific. I think it's awesome that all the breweries are coming in. I hope they start huge marketing across the country. I know Landshark did. Let everyone get a taste of us, lol. But let's do it our way. You know what I mean?
QuoteI should be more specific. I think it's awesome that all the breweries are coming in. I hope they start huge marketing across the country. I know Landshark did. Let everyone get a taste of us, lol. But let's do it our way. You know what I mean?
To clarify (sidebar) - is all Landshark brewed in Jax? Did it start here?
I believe so.
QuoteLand Shark Lager, brewed in Jacksonville, Florida, is a 4.7% abv pale lager launched in 2006 as the house lager for "Jimmy Buffett's Margaritaville" restaurant chain. Under a sponsorship deal, Dolphin Stadium, home of the Miami Dolphins, Florida Marlins, and the Miami Hurricanes was renamed "Land Shark Stadium" for the 2009 football season. The contract ended in early 2010, and the stadium has since been renamed "Sun Life Stadium" as of January 18, 2010 in time for both the 2010 NFL Pro Bowl and Super Bowl XLIV.[20][21][22]
Land Shark also has restaurants in Pensacola, Florida and in Myrtle Beach, South Carolina.[23]
Jimmy Buffett's song "Fins" is about "sharks that can swim on the land," (in reference to men in a beach town trying to woo a vacationing woman) while the landshark is a recurring character portrayed by Chevy Chase in the TV show Saturday Night Live.
http://en.wikipedia.org/wiki/Anheuser-Busch_brands#Land_Shark_Lager
http://landsharklager.com/public/agegate.aspx?ReturnUrl=%2fdefault.aspx&AspxAutoDetectCookieSupport=1
Landshark isn't a separate brewery or company, it's a brand of beer made by Anheuser-Busch InBev. It is brewed at the Bud brewer here in town. Beyond the marketing it's really no more separate than Bud Lite.
In contrast, Intuition, Bold City, Green Room, and now hopefully Aardwolf are independently owned breweries and their own companies.
The Asheville area is busting with breweries. For a place with smaller population, they are supporting more than 6 breweries. Another thing to note is that this came on the heels of the revitalization of the urban area of Asheville turning it into a hot destination spot instead of a run-down mill town. Could this be a good sign for Jacksonville?
Quote from: Tacachale on March 07, 2012, 11:20:45 PM
Landshark isn't a separate brewery or company, it's a brand of beer made by Anheuser-Busch InBev. It is brewed at the Bud brewer here in town. Beyond the marketing it's really no more separate than Bud Lite.
In contrast, Intuition, Bold City, Green Room, and now hopefully Aardwolf are independently owned breweries and their own companies.
Exactly right, Landshark is akin to Sprite for Coke. It is a flavor produced by A-B at the Jacksonville brewery.
Quote from: Jumpinjack on March 08, 2012, 08:12:46 AM
The Asheville area is busting with breweries. For a place with smaller population, they are supporting more than 6 breweries. Another thing to note is that this came on the heels of the revitalization of the urban area of Asheville turning it into a hot destination spot instead of a run-down mill town. Could this be a good sign for Jacksonville?
According to Asheville's city website, there are currently eight breweries in the area including Highlands Brewery whose beers are available here in Jax. By 2013 there will be another major addition: Sierra Nevada is building their second brewery there. Asheville has also been voted Beer City USA for three years in a row ahead of such beer cities as St. Louis, Milwaukee, and Portland.
http://sprbrewcrew.wordpress.com/2011/05/10/asheville-beer-city-usa-for-the-thir d-time/ (http://sprbrewcrew.wordpress.com/2011/05/10/asheville-beer-city-usa-for-the-thir%20d-time/)
I thought everybody already knew Landshark was just an AB brand.
Quote from: blizz01 on March 07, 2012, 10:19:33 PM
QuoteI should be more specific. I think it's awesome that all the breweries are coming in. I hope they start huge marketing across the country. I know Landshark did. Let everyone get a taste of us, lol. But let's do it our way. You know what I mean?
To clarify (sidebar) - is all Landshark brewed in Jax? Did it start here?
It no longer says "Brewed in Jacksonville, FL" on Landshark bottles. Last couple times I have checked it hasn't been on there. Very sad news.
I always thought Margaritaville Brewing Co. (Landshark) was to AB what Plank Road Brewery was to Miller.
Quote from: river4340 on March 07, 2012, 10:48:32 AM
Right by the tracks.
http://jacksonville.com/opinion/blog/428360/roger-bull/2012-03-07/brewery-being-planned-san-marco
This is great news and a great building. Buildings like in viable locations don't grow on trees.
We can't forget about Engine 13. Although I think they are more of a brew pub, does anyone know if they have plans to distribute their beer?
Correction, Engine 15.
I don't know how they're set up, but a brewpub won't be able to distribute outside their premises. There are laws against distribution breweries and pubs having the same owners.
It makes things harder for some brewpubs, but at the same time it prevents the huge international conglomerates from setting up a bunch of pubs that sell only their beer, as you see a lot in the UK with "tied houses".
There is also a new brewery called Mile Marker Brewing in St. Augustine. It is not in the old city but near the outlets. I have not been there nor have I tried any of their brews.
Quote from: cline on March 09, 2012, 09:00:09 AM
There is also a new brewery called Mile Marker Brewing in St. Augustine. It is not in the old city but near the outlets. I have not been there nor have I tried any of their brews.
http://jacksonville.com/opinion/blog/428360/ed-stansel/2012-02-23/brewery-tour-starts-new-kid-beer-block-mile-maker-brewing
I don't know much about Mile Marker, but they do have their beer in some places in St. Johns and one or two in Jax. At any rate i'm pleased with the rate in which breweries are popping up in the area. Can't say I'm impressed with their Key West themed branding though.
Quote from: cline on March 09, 2012, 09:00:09 AM
There is also a new brewery called Mile Marker Brewing in St. Augustine. It is not in the old city but near the outlets. I have not been there nor have I tried any of their brews.
Article and few pics at my blog... Beers are tasty. I hear they have a Coconut Stout on tap right now...
http://sprbrewcrew.wordpress.com/2011/08/22/mile-marker-brewery-in-st-augustine- set-to-make-their-mark/ (http://sprbrewcrew.wordpress.com/2011/08/22/mile-marker-brewery-in-st-augustine-%20set-to-make-their-mark/)
Quote from: Tacachale on March 09, 2012, 09:14:19 AM
I don't know much about Mile Marker, but they do have their beer in some places in St. Johns and one or two in Jax. At any rate i'm pleased with the rate in which breweries are popping up in the area. Can't say I'm impressed with their Key West themed branding though.
Were you wanting rebel flags and 38 special? ;D
Quote from: Anti redneck on March 09, 2012, 04:52:55 PM
Quote from: Tacachale on March 09, 2012, 09:14:19 AM
I don't know much about Mile Marker, but they do have their beer in some places in St. Johns and one or two in Jax. At any rate i'm pleased with the rate in which breweries are popping up in the area. Can't say I'm impressed with their Key West themed branding though.
Were you wanting rebel flags and 38 special? ;D
Haha, no, but if you're going with Florida themed branding, I'd prefer something more reflective of your part of Florida (like Cigar City does with Tampa), rather than a tourist's idea of what "Florida" is like based on a part of the state about as far away from yours as possible.
Quote from: Tacachale on March 09, 2012, 05:53:31 PM
Quote from: Anti redneck on March 09, 2012, 04:52:55 PM
Quote from: Tacachale on March 09, 2012, 09:14:19 AM
I don't know much about Mile Marker, but they do have their beer in some places in St. Johns and one or two in Jax. At any rate i'm pleased with the rate in which breweries are popping up in the area. Can't say I'm impressed with their Key West themed branding though.
Were you wanting rebel flags and 38 special? ;D
Haha, no, but if you're going with Florida themed branding, I'd prefer something more reflective of your part of Florida (like Cigar City does with Tampa), rather than a tourist's idea of what "Florida" is like based on a part of the state about as far away from yours as possible.
So what's your view on Jacksonville's Florida? Just curious, because I've heard different views.
Quote from: Anti redneck on March 09, 2012, 08:23:33 PM
Quote from: Tacachale on March 09, 2012, 05:53:31 PM
Quote from: Anti redneck on March 09, 2012, 04:52:55 PM
Quote from: Tacachale on March 09, 2012, 09:14:19 AM
I don't know much about Mile Marker, but they do have their beer in some places in St. Johns and one or two in Jax. At any rate i'm pleased with the rate in which breweries are popping up in the area. Can't say I'm impressed with their Key West themed branding though.
Were you wanting rebel flags and 38 special? ;D
Haha, no, but if you're going with Florida themed branding, I'd prefer something more reflective of your part of Florida (like Cigar City does with Tampa), rather than a tourist's idea of what "Florida" is like based on a part of the state about as far away from yours as possible.
So what's your view on Jacksonville's Florida? Just curious, because I've heard different views.
I don't really know how to answer that. In cases like this where you're banking on the cachet of being a local company, I'd rather see local references in the branding, rather than all references specific to the Keys, which are hundreds of miles away. To me their branding comes off as hoakey.
That's certainly not to knock them too bad. I'm definitely glad to see a local business do well.