3Rd Largest City on the East Coast

[stjr]

"The sleeping giant" = The $ky-high-way, destined to never awaken

"Timeless City" = A city lost in time 'cause they destroyed any semblance of history

"The City of friendship" = A City that welcomes road builders and urban sprawl developers with open arms and closed minds

Couldn't resist the urge to be extra cynical tonight 

[DavidWilliams]

Will this city ever get over its inferiority complex? We do not have to be Atlanta, Miami  Etc. We have some unique gifts and geography if we can just get some vision and planning (and eliminate a good deal of old boy network) going forward. 

[Ocklawaha]

Good one. That could work for retirees.  How about the Creative Class or the ones that like hustle and bustle of a city (DT and its urban neighborhoods).

Since we have this well known and perhaps not totally undeserved reputation, I think you address all of those issues with the same campaign. For example, the little cluster of friends could be shown in an intense regatta on the river, shown stepping off the Skyway, past crowds, fountains, buses, cars, and ducking into a little club... But they all end with the quiet streets, lovers on park benches, and fade from the Landing, music, lights, fade to JACKSONVILLE.

ALL CITY - NO LIMITS!

OCKLAWAHA

[stjr]

Here are more positive slogans that play off our mostly natural gifts (since we don't have too many man-made ones) (consider them copyrighted if anyone thinks they are actually worthwhile! ):

   Jacksonville, where work and play are the same.

   Jacksonville, where life begins and work ends.

   Jacksonville, where every address is between the sun and the water.

   Jacksonville, where the seasons of the year change from fun to more fun.

   Jacksonville, where the river of life carries you to the ocean of opportunities.

   Jacksonville, where nature is the largest landowner.