THE WORD is "Jaxson"

[blizz01]

I seem to recall Mr. Khan lobbying/directing the (NFL) networks to use JAX in lieu of the JAC abbreviation (in graphics/scoreboards).  Thought it looked "edgier"...

[I-10east]

That 'JAC' crap makes me wanna pull my hair out.

[simms3]

I'd never heard of Jaxson until this website.  I've never really seen either on social media as nobody seems to ever refer to the people of Jacksonville, however, in language I've heard Jacksonvillian used.

The city name isn't really conducive to this sort of "identity" branding.

[Ocklawaha]

Sorry to the TU 'experts' and others but indeed JAXSON is the ONLY NAME found in historical books. Not only that but of the thousands of pages of various newspapers used in my recent book, I did not find one reference to 'villains'. Covering 1875-1940 this is universal in the 'Metropolis', 'T-U', 'Journal', 'Dixie,' 'American' etc.

[Tacachale]

The WJCT piece quotes Jim Crooks, a historian who has written several books about Jacksonville. He certainly is an expert, and he's clear both terms have been used (and neither is all that common).

I'm not sure the situation in the 1870s, but a quick search on Jacksonville.com shows that "Jacksonvillian" has been quite common in the last several decades, and that "Jaxson" mainly turns up in articles on Jaxson DeVille. Going back a ways in Google Books, I found reference to "Jacksonvillians" in the article "'Jax' and the Cold Spell", from the 1915 edition of Motion Picture Classic (page 46, first full paragraph).

I expect that the vast majority of sources use something like "Jacksonville citizens" or "people from Jacksonville" over either term.

[Tacachale]

Winter Journeys in the South, by John Martin Hammond in 1916, refers to people from Jacksonville as "Jacksonvillians or Jaxians" (page 95).

[Know Growth]

Growing up in 1960's-70's South Florida,we hardly noted whoever they were up here. "Folks","Rednecks" typically employed.

"Miamians" rolled off the tongue so easily,so certifiably.

[I-10east]

Blah blah blah, who cares what South Florida thinks....

[finehoe]

My first name ain't baby, it's Janet – Miss Jaxson if you're nasty.

[coredumped]

Miamians? Is their such a thing or are they all Cubans and Yankees down there?

[I-10east]

^^^+100