Plans for Jones Brothers Furniture lofts released

[Tacachale]

The Northbank isn't good enough? However, I'm not losing any sleep over it. Recently, someone asked me if I'd ever heard of the Rail Yard District. I was like yeah, that warehouse district (Honeymoon) has been there for well over a century.

https://en.wikipedia.org/wiki/Downtown_Jacksonville

"Honeymoon" or "Honeymoon Yard" would be a much better name. Though "Rail Yard District" seems to be getting some traction. I was at a wedding reception at the Glass Factory on Saturday, and a number of people recognized the Rail Yard District name. On the other hand, there was also a drunk guy who insisted that it was part of San Marco.

[thelakelander]

It's one thing when it's organic. Both the Elbow and Cathedral District were in use before the marketing pushes that called them that. And the Cathedral District is much bigger than three blocks.

I don't know a single person that called it "the elbow" before or after the marketing push.  It was always "The Bay Street Bars". 

The JEDC originally tried to brand the area as E-Town

[thelakelander]

The Northbank isn't good enough? However, I'm not losing any sleep over it. Recently, someone asked me if I'd ever heard of the Rail Yard District. I was like yeah, that warehouse district (Honeymoon) has been there for well over a century.

https://en.wikipedia.org/wiki/Downtown_Jacksonville

"Honeymoon" or "Honeymoon Yard" would be a much better name. Though "Rail Yard District" seems to be getting some traction. I was at a wedding reception at the Glass Factory on Saturday, and a number of people recognized the Rail Yard District name. On the other hand, there was also a drunk guy who insisted that it was part of San Marco.

Some were concerned about naming the district after a plantation. However, from a historical perspective, they were wrong. Rural Home was the name of the plantation Col. Lucius Hardee owned. It was destroyed during the civil war. During the reconstruction era, he built a new residence with the employment of freedmen. That residence was called Honeymoon. Hardee died in 1885 and Honeymoon burned to the ground in 1886. Flagler acquired much of the tract in the early 1890s to build the Honeymoon railyard to support the operations of his new Jacksonville Terminal Company.

[FlaBoy]

It's one thing when it's organic. Both the Elbow and Cathedral District were in use before the marketing pushes that called them that. And the Cathedral District is much bigger than three blocks.

I don't know a single person that called it "the elbow" before or after the marketing push.  It was always "The Bay Street Bars".

I was aware of the phrase well before the marketing push. I believe it started with the website that features (or used to feature) an events calendar in the bars in the area, if not before. Obviously, "The Elbow" is in use now or no one would understand what this thread was even talking about.

"The Elbow" is also memorable. "The North End" could refer to virtually anywhere. In fact, I had to scroll back up to remember what the phrase was.

Barely. The group who posts on here is not your average Jaxson. If I told a group of UNF students we are heading to "the Elbow", I think most would look at me funny. They would just call it the Downtown bars or Bay Street.

Nevertheless, the Elbow may have had some organic origins but was pushed by the city unsuccessfully for a 4 block radius. Let them brand their blocks on the northern portion of downtown as whatever they want.

[Tacachale]

It's one thing when it's organic. Both the Elbow and Cathedral District were in use before the marketing pushes that called them that. And the Cathedral District is much bigger than three blocks.

I don't know a single person that called it "the elbow" before or after the marketing push.  It was always "The Bay Street Bars".

I was aware of the phrase well before the marketing push. I believe it started with the website that features (or used to feature) an events calendar in the bars in the area, if not before. Obviously, "The Elbow" is in use now or no one would understand what this thread was even talking about.

"The Elbow" is also memorable. "The North End" could refer to virtually anywhere. In fact, I had to scroll back up to remember what the phrase was.

Barely. The group who posts on here is not your average Jaxson. If I told a group of UNF students we are heading to "the Elbow", I think most would look at me funny. They would just call it the Downtown bars or Bay Street.

Nevertheless, the Elbow may have had some organic origins but was pushed by the city unsuccessfully for a 4 block radius. Let them brand their blocks on the northern portion of downtown as whatever they want.

It goes without saying that not everyone will know any name, especially if they're not familiar with the area. Case in point the chad who thought the Rail Yard District was part of San Marco. Regardless, the Elbow is in wider use than "North End" is ever likely to be.