DDRB Workshop on Brooklyn Retail Project Today

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Just read this about Fresh Market, completely randomly and ironically.  Can't list source as it's an email that came to me.

The Greensboro, NC-based public company, founded in 1982, operates 133 stores in 25 states. "We're fairly rooftop-centric," Rob (snapped at RECon this year) says on the store's site selection and growth plans. "We're not the kind of grocery store that's dependent as much on the daytime and office populations." The grocer has focused on consumers shopping close to home (late night ice cream runs), particularly in neighborhoods like Wilmette, Kildeer, and Geneva, where they appreciate great food and exceptional customer service, Rob says.

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The Fresh Market is selective about its real estate. Suburban locations generally anchor or co-anchor 50k to 200k SF shopping centers, but the company has considered more urban models for city stores, including locations under residential developments and that have deck parking (there are certainly enough multifamily projects going up to choose from).

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How will The Fresh Market stand out and make inroads? With an intimate and manageable 20k to 24k SF shopping experience, heavy employee-customer interaction, and an unrivaled selection of prepared meals, Rob tells us.

Interesting stuff to know.