Jacksonville’s Official Slogan?

[Dashing Dan]

In the not really serious category, how about "The Muffin Hanging Over the Bible Belt" ? 

That gets to our values and our lack of walkability at the same time.

[Shine]

A lot of good discussion here.  I think it ultimately comes down to what it does for you.  I think the idea of a “River City” could help pro environmental policy for the river â€" one of my biases.  “Bold, new city” shows respect and allusion to important history regarding the consolidation effort.  Like most people, I am not from here and Jacksonville has made a lot of positive moves in the past 25 years, but when it comes to identity â€" its not only missed the mark â€" but has diminished some of the things that made it unique.  Being able to drink a cup of Starbucks and eat a Big Mac at a shopping mall will not make you a special place in the eyes of the public.  A lot of growth to become the city of “Generica” â€" less the city of Jacksonville.

[Garden guy]

How about "Jacksonville...good food..great river..and a right wing nut church on every corner..come one come all"...or...."Jacksoonville...the greatest city with and empty river"...

[north miami]

As of right now, The River City is "winning." I don't like this one, it's not really recognizable, so many towns are by rivers. People could mistake us for Pittsburgh!

Reference to McCoy Creek as "Emerald Necklace" simply mimics the title given to many waterway restoration efforts scattered throughout the nation.

River City by the Sea resonates.

[CG7]

                                     "Naturally Cosmopolitan"
Symphony, hiking, museums, kayaking, beautiful historic neighborhoods

[I-10east]

Here's some U.S. cities that either goes officially by the slogan 'The River City' or has a very STRONG affiliation with the term (The cities with an asterisk are the ones the goes by 'The River City') I'm most likely leaving some out, and no PIT isn't one.

Chattanooga *
Huntington, WV *
Richmond *
Memphis*
Sacramento*
St Louis
Wichita
Portland, OR
Montgomery

VERY Original. 'River City by the Sea' sounds a lil' better, but I notice that only Tim Deegan says that; It must not be catching on, and people will eventually revert back to the ultra-boring 'The River City' I'm all for the 'River City' having a strong influence in  Jax, just like it is in St Louie;  The official slogan??? NO, it's too vague.

[JeffreyS]

Can we add

"Jacksonville where the City Council really love Wendy's burgers".

[duvaldude08]

Can we add

"Jacksonville where the City Council really love Wendy's burgers".

Okay Jeffrey explain this one 

[JeffreyS]

That's what they(actually a developer lobbyist) said we could build if we passed the Mobility Fee Moratorium.

[duvaldude08]

That's what they(actually a developer lobbyist) said we could build if we passed the Mobility Fee Moratorium.

Ha! 

[PeeJayEss]

"Rednecks figured out how to build skyscrapers"

I heard on the radio something like this: "Jacksonville: The Friendliness of a Small Town with the Murder Rate of a Large City." Messed up, but funny.

City of Bridges is, in my estimation, ridiculous. There really aren't that many bridges, and the ones we have aren't particularly impressive. Most cities are on a river, and most of them have more (and far more impressive) bridges than Jacksonville.

River City by the Sea ain't bad. River City by itself...boring. There's just one river, and its not particularly impressive recreationally or commercially (downtown). Maybe someday, but not today.

There really is a lot of great food in this town (and a fairly high level of obesity relative to the recreational potential given the city's natural features and climate). How about "Food Town"?

I think Bold New City of the South is a great one and should be the slogan...all that needs to happen is for Jax to start actually being bold and new again.

[dougskiles]

I vote for no slogan.  I'm a little tired of buzz words and cute phrases.

[danem]

Jacksonville: The City That Hates Itself

I'd like to see "Reborn City of the South" be a slogan that's a reality.

[ubben]

'Jacksonville. City of whiners who don't know how good they have it.'

[mtraininjax]

Last Gas stop before the hell known as I-4.