Modis Building to be Wells Fargo Center

[fsujax]

Can't wait for the letters be up. I wonder who will get naming rights, on either of the old Wachovia towers.

[Tacachale]

Here is an image of the Wells Fargo tower in downtown Orlando:


There are actually two Wells Fargo buildings in Orlando now, but this one is very similar to Independent Square in look, color, etc. Yellow letters on a beige building doesn't look great, but clearly much better than if there was a red background. The letters on the Jacksonville building should be significantly larger than the Orlando building.

I guess we'll know how it'll look soon enough!

[KenFSU]

I still feel like the large yellow/gold letters severely clash with the rest of the skyline, especially during the daytime, but a lot of times these things end up looking better in execution than in renders. We'll get used to it after a week anyway. I do think it will look pretty sweet though at night.

[I-10east]

The Wells Fargo Tower in ORL looks kinda similar to Jax's BB&T Bank Building; The main difference is that Wells Fargo ORL has three inner columns, and BB&T Jax has two.

[tufsu1]

holy crap people...who cares about what color the sign is...after all, it's their logo!

[Coolyfett]

holy crap people...who cares about what color the sign is...after all, it's their logo!

LOL if its ugly then its Ugly..nothing wrong with people voicing an opinion.

[KenFSU]

holy crap people...who cares about what color the sign is...after all, it's their logo!

I care

Not to restate the obvious, but the wrong signage atop downtown's central and most recognizable tower can single-handedly transform the skyline from visually appealing to visually upsetting. Our skyline is what millions of travelers see each year as they travel down I-95. The skyline is what you see on nearly every postcard or marketing shot of Jacksonville, and what tens of millions more people will be seeing during our three prime time football games this year. The skyline is the reflection of the city itself, and obviously, you want it to look at visually appealing as possible.

Not to go off on a tangent, but as most interior decorators will tell you, there is also a lot of psychology between color choices. Colors can have pretty remarkable affects on people's moods. Our downtown's main color theme is obviously blue, a very soothing, calm, relaxing color. Yellow on the other hand has been proven to cause anxiety. It's a distressing color in some instances.

It is what it is, the decision has been made, and like I said, sometimes these things look much better in execution than in artist renderings, but of course it matters what the signage atop the most iconic building in the city looks like. There's nothing whiny or petty about pointing that out.

[tufsu1]

ok...but Wells Fargo is the one who signed the lease and paid for the naming rights...so why shouldn't they be allowed to display their logo (no matter how ugly it may be to some)?

[Tacachale]

ok...but Wells Fargo is the one who signed the lease and paid for the naming rights...so why shouldn't they be allowed to display their logo (no matter how ugly it may be to some)?

No one said they shouldn't be "allowed" to do what they want with their signage. It's a matter of how we, individuals in the community, thinks it looks.

[fsujax]

At this point i wouldn't care if they painted the building red and yellow. At least they didnt take their jobs to burbs!

[ChriswUfGator]

holy crap people...who cares about what color the sign is...after all, it's their logo!

I care

Not to restate the obvious, but the wrong signage atop downtown's central and most recognizable tower can single-handedly transform the skyline from visually appealing to visually upsetting. Our skyline is what millions of travelers see each year as they travel down I-95. The skyline is what you see on nearly every postcard or marketing shot of Jacksonville, and what tens of millions more people will be seeing during our three prime time football games this year. The skyline is the reflection of the city itself, and obviously, you want it to look at visually appealing as possible.

Not to go off on a tangent, but as most interior decorators will tell you, there is also a lot of psychology between color choices. Colors can have pretty remarkable affects on people's moods. Our downtown's main color theme is obviously blue, a very soothing, calm, relaxing color. Yellow on the other hand has been proven to cause anxiety. It's a distressing color in some instances.

It is what it is, the decision has been made, and like I said, sometimes these things look much better in execution than in artist renderings, but of course it matters what the signage atop the most iconic building in the city looks like. There's nothing whiny or petty about pointing that out.

Well, yeah, I mean we've long since recognized that different colors have different psychological effects on people, this is exactly why Red, Yellow, and Green are used in traffic lights. I get that and it makes sense and all, but at the end of the day, I am not sure as a matter of principle that we should be involved in second-guessing a private business' choices of how it wishes to display its logo, if we're just objecting to color choices. That seems, considering the current collapsed state of downtown Jacksonville, like looking one helluva gift horse in the mouth.

[02roadking]

• The new Wells Fargo signs are scheduled to be installed by helicopter Sunday on the former Modis Building Downtown. For safety reasons, several streets will be closed from 6 a.m.-2 p.m., including Independent Drive from Laura Street to Newnan Street; Bay Street from Ocean Street to Hogan Street; and Main Street from Adams Street to Prudential Drive, including the Main Street Bridge. Motorists trying to cross the St. Johns River will be detoured to the Acosta and Hart bridges.

[reednavy]

ok...but Wells Fargo is the one who signed the lease and paid for the naming rights...so why shouldn't they be allowed to display their logo (no matter how ugly it may be to some)?

dang, who pissed in your cereal this morning?

[KenFSU]

I am not sure as a matter of principle that we should be involved in second-guessing a private business' choices of how it wishes to display its logo, if we're just objecting to color choices. That seems, considering the current collapsed state of downtown Jacksonville, like looking one helluva gift horse in the mouth.

We just moved into a new suburban office complex a few months ago. As part of our lease, our signage had to be compliant with the aesthetic makeup of our neighbors. We had to adjust our logo, including colors (more specifically, remove color), accordingly. Signage regulation is far from uncommon.

All that aside though, I think you guys are reading way too much into my comments.

It's the city and building owner's place, not Wells Fargo's, to consider and ultimately approve the signage. WF are free to do whatever they please, pending approval.

Of course I'm happy that Wells Fargo took over the lease.

I'm not looking to throw them out of the building, or stop the installation of the signage.

I even said it a) would look nice at night, and b) might look better during the day than the renderings suggest.

I simply pointed out the obvious that the renderings, in my solitary personal opinion, fall somewhere between not matching the rest of downtown and clashing horribly with our scenic skyline.

Nothing more, nothing less

[Charles Hunter]

So, it is better if all the buildings downtown look alike?  No individuality?