Wouldn't you say our skyline would look sooo much better if the modis sign was taken off and the building was left blank. Its like a big billboard on our skyline, ugh!
Isn't the building's actual name still Independent Square or something like that?
signs on buildings are great. Especially Indepenedent Square. The top of that building would look so blank with nothing on it. Just put the Independent name back up there!
What is modis anyways, its like a no-name company
Quote from: Mattius92 on August 14, 2010, 01:12:31 PM
What is modis anyways, its like a no-name company
Its only one of the world's largest outsourced employment providers. :)
Quote from: thelakelander on August 14, 2010, 12:40:08 PM
Isn't the building's actual name still Independent Square or something like that?
Yes
Quote from: Mattius92 on August 14, 2010, 01:12:31 PM
What is modis anyways, its like a no-name company
I take it you don't work in IT, as least not dealing with employment. Modis (and its sister division Idea Integration), are part of Adecco Group, one of the largest IT Staffing and Consulting firms in America.
I also think that some buildings fit with names on the top, and that is one of them (AT&T and CSX are two others), and look like a blank billboard without a sign. Others, like BofA, don't really fit with a sign.
I said the same thing about the modis sign after watching part of a dinosaur jr video filmed on the southbank, it really stuck out in it for some reason.
http://www.youtube.com/watch?v=TgTJtdn6VjM (you'll that sign rear it's ugly head around minute 2)
I never knew what Modis was either, until I worked for their parent company MPS Group, but i'd imagine it will come down soon since they're bailing downtown.
The building name is a perk for a company that moves into a downtown building and takes up a good portion of its space or floors. I am sure Modis is not the only company in that building but they pay the building owners the most money. Why would you not want an incentive for businesses to locate downtown?
But how is it going to be advertised to the city if the name of the building is changed to a generic name?
I say replace it with an engine for the new CSX rail car signage. We can make the entire skyline a theme.
I say put a large digital LED sign on top of it! and show the Jaguars games live!!! that will show Bill Brinton!!!!!
Quote from: Mattius92 on August 14, 2010, 12:36:16 PM
Wouldn't you say our skyline would look sooo much better if the modis sign was taken off and the building was left blank. Its like a big billboard on our skyline, ugh!
no
Plus, the large sections on the top of the building were constructed as such to accomodate signage. I think it would look like a large, blank wall on top of on of the most unique towers in the SE.
I can see both angles, but it also seems like it would encourage companies to feel more at ease to come and go if the name of the company isn't on the building. Less pressure to stay if the name of the building you've been in hasn't been engraved in the mind of people for years. I agree that it's there are problems with changing the name every few years, but there are problems with the flip side too.
I just don't get why their logo has a macron above the "o". I mean, it's pretty standard in English (and other Germanic languages) that a single vowel that is followed by a single consonant and another vowel is pronounced what we call "long" (which in English is now a diphthong rather than a difference in length). It's instinctive for us: the "e" in "code" marks the sound of the "o" different from "cod", likewise the "tt" in "ratting" marks the sound of the "a" different from "rating." We can clearly see it's not spelled "Moddis"!! Argh!! (The rantings of a language nerd. :P)
.I think it should have the Jacksonville logo from visitjacksonville.com on both sides :)
Quote from: fsujax on August 16, 2010, 03:35:19 PM
I say put a large digital LED sign on top of it! and show the Jaguars games live!!! that will show Bill Brinton!!!!!
I thought one of the possibilities for the new Barnett Building was an LED sign. Also, what happened to the LED thingies on the Main Street Bridge that were working during the Super Bowl? ::)
Quote from: Mueller on August 16, 2010, 06:36:54 PM
Quote from: fsujax on August 16, 2010, 03:35:19 PM
I say put a large digital LED sign on top of it! and show the Jaguars games live!!! that will show Bill Brinton!!!!!
I thought one of the possibilities for the new Barnett Building was an LED sign. Also, what happened to the LED thingies on the Main Street Bridge that were working during the Super Bowl? ::)
They are still there, but are no longer maintained. As soon as they wore out, they never replaced them.
Once in awhile you will see the few that are left.
Isn't it cute.
(http://i138.photobucket.com/albums/q253/FireRush50/1a3ec6b9.jpg)
Credit: Jonathan Zander
The issue I have with is how dark and empty the skyline is. They started shutting off more and more lights to "save energy" because JEA has a nice monopoly. Remove the Modis logo, remove another skyline trademark.
(http://i138.photobucket.com/albums/q253/FireRush50/d3fd203c.jpg)
Credit: Jonathan Zander
Images: Wikipedia (http://en.wikipedia.org/wiki/File:Jacksonville_Skyline_Panorama_5.jpg)
I like those pictures very much, the skyline looks nice without it. Thats my opinion and I am sticking to it.
Couldn't we just put a lighted "Jacksonville" up there, possibly in the same font and style as the old Independent Life sign?
Quote from: Mueller on August 16, 2010, 10:31:41 PM
Couldn't we just put a lighted "Jacksonville" up there, possibly in the same font and style as the old Independent Life sign?
That would be nice!
As I've said, I do think it looks nice, but it'll just remove something else within the skyline. If we could replace it with something cooler, like I think someone else suggested a giant OLED sign? That would be neat (but if we get rid of the sign now to get rid of the "giant billboard" it would kind of defeat the purpose if they start showing real advertisements on it). Especially if they started lighting up the top of the Bank of America tower again, along with the signs on the Main Street Bridge. Rumor I heard was they were taken down because they were distracting to drivers which caused traffic. Not that they're unmanageable.
Quote from: Mattius92 on August 16, 2010, 10:34:21 PM
Quote from: Mueller on August 16, 2010, 10:31:41 PM
Couldn't we just put a lighted "Jacksonville" up there, possibly in the same font and style as the old Independent Life sign?
That would be nice!
I think a giant lighted sign of "Jacksonville" would be nice, or maybe an OLED screen with "Jacksonville" in animated font? When I drove back from P.A. it was the first thing I saw. The Modis tower, that is. Pretty nifty ideas.
Also something else I think would be neat. I saw it downtown once. A giant projection on one of the buildings. The name of said building avoids me right now, but it'd be cool if they were to show movies up there via projection.
Quote from: spuwho on August 16, 2010, 08:02:59 PM
Quote from: Mueller on August 16, 2010, 06:36:54 PM
Quote from: fsujax on August 16, 2010, 03:35:19 PM
I say put a large digital LED sign on top of it! and show the Jaguars games live!!! that will show Bill Brinton!!!!!
I thought one of the possibilities for the new Barnett Building was an LED sign. Also, what happened to the LED thingies on the Main Street Bridge that were working during the Super Bowl? ::)
They are still there, but are no longer maintained. As soon as they wore out, they never replaced them.
Once in awhile you will see the few that are left.
That is such a shame. That looked really nice and I too notice they were gone. Gosh the city is so cheap. Smh
If the Modis company left for the burbs it needs to come down asap!! Then they can put the proper name on it.
My preference is with the sign. I supposed I'd get use to blank if I had to.
Only in Jacksonville would ultra-exposed, ultra-visible, prime downtown signage go vacant.
Did the CSX sign get approved? I think that was visual blight.
Back in the 50's, 60's, and even into the 70's Jacksonville had a sign on most of its tall buildings. Now, we are the biggest city in Florida that's almost devoid of signage on the skyscrapers. Tampa has signs on its scrapers, and so does Miami in addition to lighting them up at night in many different ways. I think the MODIS sign should stay. To me it's awesome and "in your face" when new visitors or tourists see it.
"HU"
Quote from: Sharpiks on August 16, 2010, 08:26:22 PM
(http://i138.photobucket.com/albums/q253/FireRush50/d3fd203c.jpg)
I think it would look much better if they would turn all of that excessive space at the top into something like the PECO building in downtown Philadelphia.
(http://t0.gstatic.com/images?q=tbn:ANd9GcRJH-JWbPMxsEfk0nwYSrCLEjoKksjrzQjiSPRVVpcKe3AEJzM&t=1&usg=__2xAktaAtMH5mrarn-k7PBYp7iiY=)
(http://www.peco.com/NR/rdonlyres/EDE0342D-B094-4723-BBA0-1EF50496823E/8339/Untitled1.gif)
(http://duanefriesen.com/wp-content/uploads/2009/07/IMG_7444-Small.JPG)
(http://www.phillyturkey.com/images/PECO.gif)
(http://www.easternsigntech.com/peco-sign-installation/images/PECO.jpg)
THIS IS HOW YOU WILL HAVE TO DO IT....(http://lh3.ggpht.com/_bgg7fLmpi8c/Si0ZwqHftaI/AAAAAAAAAtk/yFr4NH9n8VM/s640/typcial%20elevation.jpg)
(http://lh3.ggpht.com/_bgg7fLmpi8c/SiPYMZ06jsI/AAAAAAAAAsY/MkDEDwsJaBw/s640/9ALTC.jpg)
(http://lh3.ggpht.com/_bgg7fLmpi8c/SiPYM-FItNI/AAAAAAAAAsc/l2xxUBGDAKs/s640/100_0244.jpg)
(http://lh5.ggpht.com/_bgg7fLmpi8c/SiPYNxKCPII/AAAAAAAAAsw/vcaO7g2_gMo/090519_ari2.jpg)
(http://lh6.ggpht.com/_bgg7fLmpi8c/SiPYOdDZTxI/AAAAAAAAAs8/lVumyXcSKPI/s800/wallpaper_090519a.jpg)
(http://lh4.ggpht.com/_bgg7fLmpi8c/SiPYOBRkcFI/AAAAAAAAAs0/f5IQJkCIktY/PECO_Samples.jpg)
Quote from: TheProfessor on August 18, 2010, 10:30:16 PM
Did the CSX sign get approved? I think that was visual blight.
Yes, it was approved.
Quote from: Mattius92 on August 14, 2010, 12:36:16 PM
Wouldn't you say our skyline would look sooo much better if the modis sign was taken off and the building was left blank. Its like a big billboard on our skyline, ugh!
Wish granted! The Modis sign is gone.