This appears to be a creative advertising campaign. Maybe Peyton should jump on this.
QuoteKFC offers to fill Louisville potholes
Yum Brands Inc. subsidiary KFC has offered its services to Louisville-Jefferson County Metro Government to fill the city’s potholes.
Hiring a road crew for its “pilot infrastructure renewal program,†the restaurant chain has pledged to conduct street repairs, which would include the message “Re-Freshed by KFC†stenciled in temporary street chalk.
As part of the marketing effort, KFC randomly will choose four other U.S. cities whose mayors describe to the company their cities’ needs for street repairs, according to a news release.
“Budgets are tight for cities across the country, and finding funding for needed road repairs is a continuing challenge,†Louisville Metro Mayor Jerry Abramson said in the release. “It’s great to have a concerned corporation like KFC create innovative private/public partnerships like this pothole refresh program.â€
The release did not say how much the program would cost or how many potholes would be filled in Louisville.
Louisville-based Yum (NYSE: YUM) is the parent company of Taco Bell, KFC, Pizza Hut, Long John Silver’s and A&W Restaurants. The company has 36,000 restaurants in 110 countries, including 14,000 KFC restaurants.
http://www.bizjournals.com/louisville/stories/2009/03/23/daily41.html
Anyone on this board have enough of an in with the city gov to ensure this lands on Peyton's desk?
I know enough to send it to Peyton AND Alan Mosley, and the division chief of public works.
So, they gonna use congealed grease from the restaurants?
Good idea (the real one, not mine), good corporate citizens!
^Not grease, day old biscuits.