Found this interesting piece tucked in a business journal article about Visit Jax. This could potentially be a huge get for Downtown if it comes to fruition. Wonder what part of Downtown they would be looking at...
QuoteCommittee member Dennis Chan briefed the council on "Project Caymus," the Culinary Institute of America's potential expansion into Jacksonville. After CIA President Michiel Bakker met with city leaders, he pointed to Jacksonville's emphasis on health, its population growth and its military presence as reasons the city stands out.
Plans under discussion would establish a Southeast headquarters campus that includes a world-class secondary school, a restaurant, retail components and a four-star hotel downtown. Supporters say the project aligns with the TDC's newly adopted strategic pillars and could generate an estimated $1 billion in tourism revenue over 15 years, comparable to other markets with a CIA campus. The council approved sending a letter of support to Bakker backing the effort.
https://www.bizjournals.com/jacksonville/news/2026/02/12/jax-draws-new-lines-on-bed-tax-use.html
Here's a look at their San Antonio campus which would probably be most similar to a Jacksonville campus
https://www.ciachef.edu/cia-texas/
(https://cdn-ildhdfn.nitrocdn.com/oAbHLWKOwtvcLUatRYMgcPhUnARAWrlz/assets/images/optimized/rev-42c6238/www.ciachef.edu/wp-content/uploads/2024/06/cia-texas.jpg)
Immediately adjacent to the Pearl Street District, Old Stanton would be a great building to work into something like this.
Looks like they have been working on that building a few weeks ago.
They got some grant money years ago to replace the roof and windows. Hoping they get some new windows installed soon. Its not good for the building to be exposed like it has been for the last few months.
I've heard this concept is potentially slated for the .8 acre parcel that the city recently carved out of the Ford on Bay property. If the school will go on this property and the hotel and retail were to use the remainder of that block in a later phase, that makes sense to me. Otherwise .8 acres for the proposed uses seems quite small.
It's nice to get inspiration from other cities' reuse of older brick buildings. Jacksonville sort of reminds me of the Inner Harbor in Baltimore due to similarities in their past. To bad we don't have the population density downtown to revitalize the area sooner than later. I wonder if the city can set a lower property tax rate for downtown businesses and residents to attract new tenants.
Drove by today and they are working on windows. Looks like reframing
This sounds like a genuinely amazing prospect.
Proposed terms are starting to come out.
Full details at: https://www.jaxdailyrecord.com/news/2026/may/12/city-to-explore-35-million-in-incentives-for-culinary-institute-of-america-to-establish-jacksonville-campus/
QuoteCity To Explore $35 Million in Incentives for Culinary Institute of America to Establish Jacksonville Campus
The ordinance says the city incentives would go toward the CIA establishing a 50,000-square-foot campus Downtown. It says the city's Tourist Development Council has pledged $1 million for the project.
Under proposed terms in the supporting document, the city would provide $8 million in workforce development funding and $27 million in other appropriations.
The document says the city of Jacksonville's proposed commitments include possible use of funds from the city's $150 million portion of its $300 million Community Benefits Agreement with the Jacksonville Jaguars. That agreement is tied to the $1.45 billion deal to transform EverBank Stadium into the team's "Stadium of the Future."
Funding per year would be $4 million in 2026-27, $6.25 million in each of the next two years, $8.25 million in each of the next two and $2 million in the sixth year.
Among other proposed commitments, the city would work with the developer and state to help obtain state funding.
The developer's proposed commitments include providing at least 12 educational programs in 2026, establishing and maintaining a presence in Downtown Jacksonville until the new campus is complete. It also would pursue state and federal funding, including New Market Tax Credits.
Another commitment is to develop marina, public spaces and any additional parking needed for the site.
As indicated in the ordinance, Carrico sought emergency passage ahead of a June meeting by the institute's board of directors to consider potential locations for its Southeast campus.
"The City Council desires to express its support for the Project and for it to be located in downtown Jacksonville in advance of said meeting," the ordinance reads.
This line caught my attention too:
QuoteBakker told city leaders the project would need state, local and community support for an endowed scholarship, Chan said.
So, essentially, $35 million to get it off the ground, plus ongoing support, if my read is correct.
The CBA note is interesting. My kneejerk reaction was, "It's too elitist and exclusive to be in the spirit of the CBA." Thinking about it a little more, I actually think it could make sense in terms of workforce development and equitable opportunity IF the developers are purposeful about things like scholarships for Eastside residents, building sustainable workforce training pipelines, offering apprenticeships, etc. It also helps push the riverfront forward.
Definitely don't think we should pull all $35 million from the city portion of CBA for the project though. I'm not even sure we have it? If $55 million went to parks, $40 million was committed to the Eastside, and I think another $40 was committed to individual districts? My memory might be off though.
I also worry if UF comes begging for CBA money as their campus expands if we commit to the Culinary Institute.
Will be an interesting one to follow.
The other piece, obviously, is what kind of incentive ask will be tied to the hotel component? I'm assuming the above dollars are JUST for the CIA building, right?
Why must the campus be heavily-subsidized new build on prime riverfront property while the Trio sits vacant with ample square footage? If we are as cash strapped as council intermittently claims we are, why would we take on yet another massive subsidy while the Trio sits in limbo?
I think the concept of CIA coming to Jax is awesome. I don't love tethering it to the Ford on Bay--it seems unnecessarily complicated and short-sighted in context of budget, the other 2 parcels, the Hyatt/convention/ROFR issue, and the overall smell of pre-ordained backroom dealing in the design of the RFP.
Quote from: Ken_FSU on May 12, 2026, 08:17:03 PMProposed terms are starting to come out.
Full details at: https://www.jaxdailyrecord.com/news/2026/may/12/city-to-explore-35-million-in-incentives-for-culinary-institute-of-america-to-establish-jacksonville-campus/
QuoteCity To Explore $35 Million in Incentives for Culinary Institute of America to Establish Jacksonville Campus
The ordinance says the city incentives would go toward the CIA establishing a 50,000-square-foot campus Downtown. It says the city's Tourist Development Council has pledged $1 million for the project.
Under proposed terms in the supporting document, the city would provide $8 million in workforce development funding and $27 million in other appropriations.
The document says the city of Jacksonville's proposed commitments include possible use of funds from the city's $150 million portion of its $300 million Community Benefits Agreement with the Jacksonville Jaguars. That agreement is tied to the $1.45 billion deal to transform EverBank Stadium into the team's "Stadium of the Future."
Funding per year would be $4 million in 2026-27, $6.25 million in each of the next two years, $8.25 million in each of the next two and $2 million in the sixth year.
Among other proposed commitments, the city would work with the developer and state to help obtain state funding.
The developer's proposed commitments include providing at least 12 educational programs in 2026, establishing and maintaining a presence in Downtown Jacksonville until the new campus is complete. It also would pursue state and federal funding, including New Market Tax Credits.
Another commitment is to develop marina, public spaces and any additional parking needed for the site.
As indicated in the ordinance, Carrico sought emergency passage ahead of a June meeting by the institute's board of directors to consider potential locations for its Southeast campus.
"The City Council desires to express its support for the Project and for it to be located in downtown Jacksonville in advance of said meeting," the ordinance reads.
This line caught my attention too:
QuoteBakker told city leaders the project would need state, local and community support for an endowed scholarship, Chan said.
So, essentially, $35 million to get it off the ground, plus ongoing support, if my read is correct.
The CBA note is interesting. My kneejerk reaction was, "It's too elitist and exclusive to be in the spirit of the CBA." Thinking about it a little more, I actually think it could make sense in terms of workforce development and equitable opportunity IF the developers are purposeful about things like scholarships for Eastside residents, building sustainable workforce training pipelines, offering apprenticeships, etc. It also helps push the riverfront forward.
Definitely don't think we should pull all $35 million from the city portion of CBA for the project though. I'm not even sure we have it? If $55 million went to parks, $40 million was committed to the Eastside, and I think another $40 was committed to individual districts? My memory might be off though.
I also worry if UF comes begging for CBA money as their campus expands if we commit to the Culinary Institute.
Will be an interesting one to follow.
The other piece, obviously, is what kind of incentive ask will be tied to the hotel component? I'm assuming the above dollars are JUST for the CIA building, right?
Beyond taking up only 1/3 of a city block, and subsidizing convention space right next to the city's only true convention center (the Hyatt)... what the article or Carrico's 'emergency' bill doesn't highlight is that COJ (or more accurately the taxpayer's credit card) would have to provide 350 parking spaces. I don't think you can carve out 350 dedicated spaces in the Yates parking garage... so that means COJ will have to build a new parking structure. That will cost more than the incentives quoted in this article. The history of COJ building structured parking Downtown is filled with tens of millions in operational losses.
All this for a hotel and a college graduating $20/hour cooks that will be saddled with student loan debt? I thought workforce development taxpayer money had some sort of floor on wages. Its why Florida didnt try to compete with Georgia, Alabama and Tennessee in attracting foreign automaker manufacturing facilities Is that not a thing anymore?
Is Corner Lot going to come back in a few years and ask for more subsidies to build another 1/3 of the lot for a reincarnated Florida Coastal School of Law, as well?
Just a few years ago we had close to a dozen developers respond to a well-advertised RFP for this ENTIRE block. Why did DIA fall over themselves to approve an unsolicited bid for a
massively-subsidized slither of that same block?
Quote from: fieldafm on May 12, 2026, 10:21:04 PMQuote from: Ken_FSU on May 12, 2026, 08:17:03 PMProposed terms are starting to come out.
Full details at: https://www.jaxdailyrecord.com/news/2026/may/12/city-to-explore-35-million-in-incentives-for-culinary-institute-of-america-to-establish-jacksonville-campus/
QuoteCity To Explore $35 Million in Incentives for Culinary Institute of America to Establish Jacksonville Campus
The ordinance says the city incentives would go toward the CIA establishing a 50,000-square-foot campus Downtown. It says the city's Tourist Development Council has pledged $1 million for the project.
Under proposed terms in the supporting document, the city would provide $8 million in workforce development funding and $27 million in other appropriations.
The document says the city of Jacksonville's proposed commitments include possible use of funds from the city's $150 million portion of its $300 million Community Benefits Agreement with the Jacksonville Jaguars. That agreement is tied to the $1.45 billion deal to transform EverBank Stadium into the team's "Stadium of the Future."
Funding per year would be $4 million in 2026-27, $6.25 million in each of the next two years, $8.25 million in each of the next two and $2 million in the sixth year.
Among other proposed commitments, the city would work with the developer and state to help obtain state funding.
The developer's proposed commitments include providing at least 12 educational programs in 2026, establishing and maintaining a presence in Downtown Jacksonville until the new campus is complete. It also would pursue state and federal funding, including New Market Tax Credits.
Another commitment is to develop marina, public spaces and any additional parking needed for the site.
As indicated in the ordinance, Carrico sought emergency passage ahead of a June meeting by the institute's board of directors to consider potential locations for its Southeast campus.
"The City Council desires to express its support for the Project and for it to be located in downtown Jacksonville in advance of said meeting," the ordinance reads.
This line caught my attention too:
QuoteBakker told city leaders the project would need state, local and community support for an endowed scholarship, Chan said.
So, essentially, $35 million to get it off the ground, plus ongoing support, if my read is correct.
The CBA note is interesting. My kneejerk reaction was, "It's too elitist and exclusive to be in the spirit of the CBA." Thinking about it a little more, I actually think it could make sense in terms of workforce development and equitable opportunity IF the developers are purposeful about things like scholarships for Eastside residents, building sustainable workforce training pipelines, offering apprenticeships, etc. It also helps push the riverfront forward.
Definitely don't think we should pull all $35 million from the city portion of CBA for the project though. I'm not even sure we have it? If $55 million went to parks, $40 million was committed to the Eastside, and I think another $40 was committed to individual districts? My memory might be off though.
I also worry if UF comes begging for CBA money as their campus expands if we commit to the Culinary Institute.
Will be an interesting one to follow.
The other piece, obviously, is what kind of incentive ask will be tied to the hotel component? I'm assuming the above dollars are JUST for the CIA building, right?
Beyond taking up only 1/3 of a city block, and subsidizing convention space right next to the city's only true convention center (the Hyatt)... what the article or Carrico's 'emergency' bill doesn't highlight is that COJ (or more accurately the taxpayer's credit card) would have to provide 350 parking spaces. I don't think you can carve out 350 dedicated spaces in the Yates parking garage... so that means COJ will have to build a new parking structure. That will cost more than the incentives quoted in this article. The history of COJ building structured parking Downtown is filled with tens of millions in operational losses.
All this for a hotel and a college graduating $20/hour cooks that will be saddled with student loan debt? I thought workforce development taxpayer money had some sort of floor on wages. Its why Florida didnt try to compete with Georgia, Alabama and Tennessee in attracting foreign automaker manufacturing facilities Is that not a thing anymore?
Is Corner Lot going to come back in a few years and ask for more subsidies to build another 1/3 of the lot for a reincarnated Florida Coastal School of Law, as well?
Just a few years ago we had close to a dozen developers respond to a well-advertised RFP for this ENTIRE block. Why did DIA fall over themselves to approve an unsolicited bid for a massively-subsidized slither of that same block?
I talked with CL about this project a while ago. They think bringing the culinary institute here will raise the floor for hospitality in Jax, will be a feeder for hospitality jobs all over Jax that are currently difficult to consistently fill and thus holding back local hospitality growth, and the institute itself will be a unique draw in the region.
I understand that this is the cost of doing aspirational things when you're still trying to find your footing after decades of mismanagement, but these incentives are just so consistently crazy imo. The Gateway package felt reasonable for what it is (a truly transformational project) but it feels like so so many developers (and Winn Dixie lol) are coming here just trying to take as much incentive as possible. Of course that's always what they're going to do, but we do have to start phasing out of these kinds of massive completion grants, etc
Quote from: jaxoNOLE on May 12, 2026, 08:51:08 PMWhy must the campus be heavily-subsidized new build on prime riverfront property while the Trio sits vacant with ample square footage? If we are as cash strapped as council intermittently claims we are, why would we take on yet another massive subsidy while the Trio sits in limbo?
I think the concept of CIA coming to Jax is awesome. I don't love tethering it to the Ford on Bay--it seems unnecessarily complicated and short-sighted in context of budget, the other 2 parcels, the Hyatt/convention/ROFR issue, and the overall smell of pre-ordained backroom dealing in the design of the RFP.
Agreed that the Ford on Bay is not the appropriate place for the school (hearing that the hotel is dead), but the footprints of the Trio buildings do not work at all for a cooking school. The Florida life and Bisbee buildings are incredibly narrow. That said, there are plenty of existing buildings downtown with empty space that would work for this use.
$30-50M should be able to bag us some employers from elsewhere? We are incentivizing individual projects at such high rates, but at the end of the day it always boils down to rates - hotel room rates, apartment rates, that make a project feasible or not. The driver for rates is either high tourism or big business, or both.
Having more large employers downtown who pay high salaries and do big business outside of just Jacksonville would do a lot more to provide demand for more hotel rooms and more downtown apartments with renters who can actually afford the rents required than throwing tens of millions of dollars at one project at a time.
And I agree with everyone else's comments re: CIA. Certainly cool, could help provide hospitality workforce, but isn't going to lead to tons of high paying jobs and at the same time we need big business (or big tourism) to drive the need for more hotel rooms. With silly development limitations and height limitations at the beach, we are limited on driving up big tourism there. Where is the hospitality industry going to "flourish" with CIA here? The community (unfortunately) has spoken and doesn't want big tourism in much of Jax where it makes sense (such as the beach).
And nobody is talking about luring any big companies here. I know FL chooses to be uncompetitive relative to the rest of the southeast, but so long as the City of Jacksonville has over $100M to just give out every year, why not go out and try to relocate another FIS/Fidelity? Why not try to bring ALL of ICE here? No big moves from anyone on this angle and instead we want to subsidize high-rent urban apartments for renters who can't afford them.
Just my $0.02. Where's the chamber in all of this?
Just adding a few observations:
* Aside from the usual concerns over incentives, the location is an appropriate issue to raise. I heard that this was possibly considered for Corner Lot's Riverside property. Maybe that doesn't work, but there has to be many other and better options. This is especially true if it needs a large number of parking spaces. It may also need tractor/trailer access for food, equipment and supply deliveries.
* Graduates from CIA typically become high end chefs that can easily make 6 figures and/or restauranteurs, not the usual minimum wage restaurant worker. It would be like saying Ivy League grads are being trained for low wage jobs.
* Whatever the City does, it needs to receive a guarantee from CIA that it won't create any other locations in the Southeast or that would compete with the Jax location. Watering down the uniqueness of hosting the CIA would only increase the risk of the incentives receiving the expected payback.
* CIA needs to also guarantee certain performance levels for the school in terms of courses, students, instructors, curriculum/classes, etc. If it is a second level school, again, it won't meet local expectations associated with any incentives.
I almost wonder if something like this wouldn't actually be very appropriate for the RiversEdge plot that's purportedly been intended for a hotel for some time now. It could leverage the parking at the DCPS building, it's near the Skyway (however helpful that might be), and just down the street from the subsidized restaurant at Friendship Fountain, plus whatever restaurants might emerge around it.
^If there was a logical master plan done for downtown and nothing else was at play that can impact project feasibility, RiversEdge would probably be a better location for the simple fact that the current location weirdly splits up a large development site.
City Council voted 16-2 to pledge support of $35 million to the CIA.
https://www.jaxdailyrecord.com/news/2026/may/26/jacksonville-city-council-pledges-to-support-up-to-35-million-in-culinary-institute-of-america-incentives/
Interesting bit here:
QuoteUnder proposed terms in the supporting document, the city would provide $8 million in workforce development funding and $27 million from the Downtown Riverfront Residential Incentives Contingency Fund, which was established by Ordinance 2025-0385 and contains $30 million.
From my understanding, this fund was established to help create residential density on the Northbank by setting aside dollars to help incentive projects at Ford on Bay, Berkman 2, the Landing's parking lot parcel, etc. Wiping the fund clean to subsidize the CIA certainly doesn't seem to be in the spirit of why City Council agreed to set those excess dollars aside in reserve originally.
I support CIA coming, but is there any formal study/analysis on what its economic and other impact would be on Downtown and greater Jax? Hotel rooms, tourism, employment, downtown student residences, local culinary scene, etc.?
And, I repeat, are there any guarantees about uniqueness in the Southeast and size/quality of its programs?
How much of these funds are actually benefitting Corner Lot vs. CIA?
Looks like the CIA project is progressing: https://www.news4jax.com/news/local/2026/07/14/culinary-institute-of-america-selects-jacksonville-for-southeast-hub-heres-what-happens-next/
I randomly happened to be staying very close to the main CIA campus in Hyde Park last month for a few days. The campus there is tremendous. Right on the Hudson and looks and feels like an elite northeast Liberal Arts college. It's not just a cooking/culinary school either; they have undergraduate programs in hospitality, food sustainability, and food business management. Here's an aerial of the campus:
(https://assets.simpleviewinc.com/simpleview/image/upload/c_limit,h_1200,q_75,w_1200/v1/crm/newyorkstate/Culinary-Institute-of-America_e1b29c8b-c63f-4a92-140ccdae6133eeb8.jpg)
They have several great restaurants on campus staffed by students. We could not get a reservation for any of the three restaurants there that are all well regarded. We did get to check out The Egg, which is their on campus dining hall that is open to the public. It actually operates more like a food hall though. It has several different stations, each with their own theme and culinary style. We had an awesome lunch, that was shockingly cheap.
I'm assuming the CIA would do this anyways, but I believe that Jax should ensure that they create an experience like The Egg that is open to the public with such a big incentive package. The Egg has a nice outdoor seating area overlooking the Hudson (first picture below) and then a large indoor food hall. Something like this with outdoor seating and easy access from the Riverwalk would be awesome.
(https://www.consigli.com/wp-content/uploads/2015/06/KCCM-grass.jpg)
(https://www.airspace.nyc/wp-content/uploads/2015/08/PM20150629_EggOpen_362.jpg)
That said, Jax is likely not going to get anything comparable to the main CIA campus. It looks like the Hyde Park campus has around 2,500-3k students and San Antonio more like 300-400. I hope that the leaders in Jax can negotiate a deal that ensures a major commitment from the CIA. I think the direct financial benefits of the CIA being in downtown are big, but the real value in bringing the CIA is the intangible value that can't be quantified. Many of the graduates will leave the area to go elsewhere, but even if 10% stay in Jax, that 10%, plus the professors that live in the urban core; should greatly elevate the culinary scene in the city.
Jax is basically at the crossroads of the South and Florida/Caribbean. It already has a decent culinary scene, but could greatly enhance it with this addition. I'm all for parks, but parks don't matter if nobody lives or works near them. Jax throwing incentives towards employment and college campuses seems like it's needed in the current downtown environment. Without more employment and students, places like Rise Doro and Gateway will struggle to ever fill up. I just looked and Rise Doro is offering a staggering 2.5 months free rent and still has 104 units available....
Quote from: CityLife on July 17, 2026, 10:35:21 AMI'm assuming the CIA would do this anyways, but I believe that Jax should ensure that they create an experience like The Egg that is open to the public with such a big incentive package. The Egg has a nice outdoor seating area overlooking the Hudson (first picture below) and then a large indoor food hall. Something like this with outdoor seating and easy access from the Riverwalk would be awesome.
If we're going to invest $35 million, I'd love to see us take it a step further and partner with the CIA to turn the adjacent green parcel into a food & festival themed park. RE: The Block discussion, we badly need a Food Hall concept downtown that's always-on and programmed for events. World Cup. Big games. Food festivals. Etc. You could program the food hall with a combination of local staples and rotating student concepts. Would help drive traffic at the new marina we're building, and there would always be a new reason to visit. It's probably the best riverfront space to program on the Northbank, as the configurations of Riverfront Plaza and Shipyards West aren't really well suited for this type of programming. And it's certainly preferable - at least to me - to residential or a parking garage.
AI slop:
(https://i.postimg.cc/vmghPCkc/Screenshot-2026-07-17-at-12-51-35-PM.png)
^^ Out of curiosity, what if the food hall were moved farther into the Shipyards West project? It didn't seem like there were many dining options planned there. While it wouldn't be one continuous cluster, it could help encourage people to keep walking along the Riverwalk by giving them places to stop along the way instead of concentrating everything in one spot.
That said, having everything clustered together does have the advantage of creating a destination that could attract more people and generate additional business if it becomes a popular hotspot.
I'm just thinking out loud. Also, I don't think Shipyards West is scheduled to start until later this year, and it may be built in phases. But what about the CRA portion?
Quote from: MakeDTjaxGre@tAgain on July 17, 2026, 04:05:16 PM^^ Out of curiosity, what if the food hall were moved farther into the Shipyards West project? It didn't seem like there were many dining options planned there. While it wouldn't be one continuous cluster, it could help encourage people to keep walking along the Riverwalk by giving them places to stop along the way instead of concentrating everything in one spot.
That said, having everything clustered together does have the advantage of creating a destination that could attract more people and generate additional business if it becomes a popular hotspot.
I'm just thinking out loud. Also, I don't think Shipyards West is scheduled to start until later this year, and it may be built in phases. But what about the CRA portion?
These are the types of questions and discussions that wouldn't be necessary if we had a unified master plan for the Northbank.
I think I'd much prefer a food hall adjacent to the CIA for a couple of reasons:
1. The natural tie-in and synergy with the CIA. Would be a great place for students to showcase their work, and it would feel like a complementing use.
2. The riverfront location, right off the riverwalk, versus the street front location with an ugly ramp wrapped around it.
3. I'd much rather see something stood up that could drive vibrancy immediately in a more densely populated, strategically important area, vs. building something in the middle and hoping that either a) people would be willing to walk that far, and b) private development would magically pop up on either side.
I fully agree that we need restaurant space to support Shipyards West, but we also need restaurant space and amenities to support Met Park 2.0, MOSH, and the Sports District. I think a seperate Lot J food and entertainment district makes the most sense for that side of downtown.
I honestly think they're almost totally seperate markets, CBD vs sports district, with different needs.
^ I believe there have been preliminary discussions about CIA potentially using currently vacant restaurant space in Downtown, as well.
I'd actually like to see the food hall add more to the streetscape rather than be off in a park. Parks are nice but ultimately they don't make a city; streets and the buildings along them do.
Quote from: Aristocles on July 21, 2026, 07:14:44 PMI'd actually like to see the food hall add more to the streetscape rather than be off in a park. Parks are nice but ultimately they don't make a city; streets and the buildings along them do.
Quote from: fsu813 on July 17, 2026, 05:31:58 PM^ I believe there have been preliminary discussions about CIA potentially using currently vacant restaurant space in Downtown, as well.
Interesting! Bread & Board Provisions still needs a tenant. FSCJ's test kitchen (later Jumping Jax) is still there. Snyder would be a great home for a small food hall or restaurant with live music too.
Bread & Board was essentially a mini food hall or market. It would be good to see a new concept go in there.
That's good