They always said "All Aboard Florida" was just a entity name and the actual service would have a name of its own.
Well, I found a trademark record filed by AAF for the name "Bright Rail". I guess it is meant to offset "Sun Rail" perhaps?
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Word Mark BRIGHT RAIL
Goods and Services IC 035. US 100 101 102. G & S: Management of railroad systems
IC 037. US 100 103 106. G & S: Construction of railroad systems
IC 039. US 100 105. G & S: Transportation of passengers and goods by rail; passenger and freight transportation by rail services
IC 042. US 100 101. G & S: Design and development of railroad systems; Planning, design and implementation of railroad computer technology systems for others
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86197944
Filing Date February 19, 2014
Current Basis 1B
Original Filing Basis 1B
Published for Opposition August 19, 2014
Owner (APPLICANT) AAF Holdings LLC LIMITED LIABILITY COMPANY DELAWARE 2855 Le Juene Road, 4th Floor Coral Gables FLORIDA 33134
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Mark J. Liss
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "RAIL" APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE