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5ivecanons agency working out the meaning of lifeAdam Schaffer, President of 5ivecanons Advertising Agency, is one my favorite people.
He's an uncompromising creative director, a successful entrepreneur, an incredible source of insight and a good friend.
He even lurks on the MJ forums, which is why he's so well informed. ;)
Congrats, man. Here's to five more years!
Jacksonville's only full-service consumer engagement agency expands as it hits the five-year mark.
JACKSONVILLE, Fla., June 10, 2015 – 5ivecanons Advertising Agency, a full-service consumer
engagement agency, is celebrating its fifth year in business, on the fifth floor of their downtown
headquarters. Formed in June 2010, the agency fuses brands with culture, producing international
award-winning concepts that leverage technology to connect brands with consumers.
In 2011 and 2012, 5ivecanons helped promote social good in the Jacksonville community with their
"Investing In You Campaign," which launched non-profits like Rethreaded and Catty Shack into the
spotlight, and invested $12,000 back into local organizations. The agency also created the original
"Check-in For Free Chicken" social promotion for Chick-fil-A, which helped a local franchise break its
previous single-day sales record by ten percent.
In 2013, 5ivecanons launched Dark Horse Labs, a spinoff, referral-only web development company that
helps businesses and agencies build functional and mobile-friendly web experiences. Dark Horse Labs
is now a regional partner for dedicated hosting, web support and development — helping expand the
service portfolio for agencies and brands in Jacksonville, Charlotte, Tampa, and Atlanta.
Since 2014, 5ivecanons quadrupled its downtown staff and produced several notable works including
the Matthew's Bridge spoof site (which had over 300,000 page views in three days), BUBBA burger's
digital rebrand, the reverse graffiti campaign for Sony Music's hottest new country band, and their most
recent launch of two new liquid vapor brands for E-Alternative Solutions — a sister company of Swisher
International, Inc.
"We've become experts in brand management and marketing. We have perfected our process, which are
the five canons," explains Adam Schaffer, president of 5ivecanons. "Now we're working on a way to
implement part of our process into a mobile app for small businesses to manage on their own, thus
reducing their reliance on traditional agency models."
"Jacksonville's Chamber of Commerce is one of the largest in the country, and those companies need
marketing support. What if they could do it themselves? Our city would grow, our economy would boom
and competition would inspire even more innovation," says Schaffer.
5ivecanons is a full-service advertising agency, based in Jacksonville, Fla. They provide research,
strategy, creative, media distribution and brand/marketing optimization for local and global brands. For
more information visit www.5ivecanons.com (http://www.5ivecanons.com) or call 904.353.2900.