Announced on the JBJ this morning:
http://www.bizjournals.com/jacksonville/news/2013/07/27/jaguars-announce-publix-as-new.html (http://www.bizjournals.com/jacksonville/news/2013/07/27/jaguars-announce-publix-as-new.html)
Jaguars announce Publix as new supermarket sponsor
The Jacksonville Jaguars announced Publix Super Markets Inc. as the team's official supermarket..
The sponsorship is for five years and puts Publix in the Jaguars "Jamboree," the most significant corporate of the partners.
The centerpiece of the partnership includes a tailgating platform in which Jaguars fans will have the opportunity to participate in tailgating experiences at Jaguars games and in-store promotions at Publix.
The Jaguars pregame radio show will be renamed the "Publix Tailgate Show."
Other sponsorship elements include weekly tailgating recipes on Jaguars.com, signage inside and outside of EverBank Field, and player and cheerleader appearances during the season at various Publix locations. Further, the Jaguars, Publix and other key partners will team up to tackle hunger during the holiday season.
"We are thrilled to have Publix join the Jaguars family," said Scott Massey, Jaguars senior vice president of corporate partnerships in a news release. "Publix is a great brand and a highly respected part of our community. Jaguars fans will feel like they're 'home' when shopping at Publix during the season, as Publix is known for its terrific in-store activation. Tailgating is synonymous with football and we look forward to working with Publix to provide fun and memorable experiences to Jaguars fans each year."
"We are equally excited about this new partnership and venture," said Scott Brubaker, Publix's Jacksonville division vice president in the release. "The Jacksonville Jaguars are iconic, have a great reputation and a loyal fan base in the wonderful Jacksonville community and across the nation. We are eager to forge a meaningful and beneficial working relationship with the Jaguars organization and partner in worthwhile community efforts."
Maybe we'll get our $5 coupons back :)
While I'd like to support the local grocery, publix just seems like Florida super market.
I guess no more "WD bag it and win"