Graphics in the link below suggest that the new BRT system will be branding the "MAX."
QuoteJTA is proposing improvements to the rights of way and streetscape within the Downtown
Overlay District that include streetscape improvements as well as the design, location and
construction of bus rapid transit elements. A typical shelter location includes two shelters, an
informational sign, transit vending machines, waste receptacle and bicycle rack.
http://www.coj.net/departments/office-of-economic-development/docs/downtown-development/ddrb-meeting-packet-august-2012.aspx
If interested in attending, the meeting will be held in the 1st floor, Lynwood Roberts Room in City Hall at 117 West Duval St. The meeting starts at 2:00pm.