From the T/U:
Last modified 6/11/2007 - 5:51 am
Coming to heal, staying to play
The economic impact of 'medical tourists' - patients who come for extended treatment - is quite noticeable, which is why both the region's hospitals and tourism bureaus are trying to paint the First Coast as a medical destination.
By URVAKSH KARKARIA, The Times-Union
When it comes to beckoning visitors, Miami plays up South Beach, Orlando touts Mickey Mouse and Jacksonville presents the Mayo Clinic.
No kidding.
The First Coast's marketing mandarins are pitching the region's blue-chip medical assets, including the Southeast's only proton therapy center, as a way to attract a new kind of visitor....
Full article here: http://www.jacksonville.com/tu-online/stories/061107/bus_175826004.shtml