Metro Jacksonville

Jacksonville by Neighborhood => Downtown => Topic started by: Metro Jacksonville on June 30, 2011, 06:03:25 AM

Title: Five Revitalization Myths Jacksonville Must Overcome
Post by: Metro Jacksonville on June 30, 2011, 06:03:25 AM
Five Revitalization Myths Jacksonville Must Overcome

(http://photos.metrojacksonville.com/photos/1321520284_D5sfZkc-M.jpg)

Here are five revitalization myths that have plagued downtown Jacksonville and the surrounding urban core neighborhoods for the last 30 years.

Full Article
http://www.metrojacksonville.com/article/2011-jun-five-revitalization-myths-jacksonville-must-overcome
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Bativac on June 30, 2011, 07:39:32 AM
This article is 100% spot on.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Dapperdan on June 30, 2011, 08:06:28 AM
I would have to argue that the Laura street scape was needed and actually pushed by metrojacksonville. It added more than the normal brick pavers though. It added wayfaring signs, architectural lighting, a one way street was made two way, but still it was a street scape project.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: vicupstate on June 30, 2011, 08:11:55 AM
What are the policies that are keeping the industrial corridor stagnant?  Also, what are the projects that were proposed but never made due to the city?

I think maybe we are blaming the city when really the economy, inability to get financing, and just a general lack of entepreneuring vision is really the culprit. 

Whatever happened to the 5th & Liberty project?  How did that go?

I also agree there is an over reliance on big 'sexy' projects, but the big, sexy PRIVATE projects never got built for the most part (ie Shipyards, Brooklyn Park).  So in reality, we never found out what impact those projects would have had, had they been built.   
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: thelakelander on June 30, 2011, 08:25:41 AM
Quote from: Dapperdan on June 30, 2011, 08:06:28 AM
I would have to argue that the Laura street scape was needed and actually pushed by metrojacksonville. It added more than the normal brick pavers though. It added wayfaring signs, architectural lighting, a one way street was made two way, but still it was a street scape project.

However, idea behind the Laura Street Streetscape was not viewed as an economic development catalyst that would transform the Northbank.  The basic premises was to better light the street and integrate the surrounding buildings (and the proposed projects along the corridor at the time) with the sidewalks.  By no means would such a project lead to the filling up of the corridor with retail on its own.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: fsujax on June 30, 2011, 08:35:46 AM
I agree Lake. Streetscape projects are no catalyst for economic development. You have given some good examples to prove that.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: thelakelander on June 30, 2011, 08:56:16 AM
Quote from: vicupstate on June 30, 2011, 08:11:55 AM
What are the policies that are keeping the industrial corridor stagnant?  Also, what are the projects that were proposed but never made due to the city?

I think maybe we are blaming the city when really the economy, inability to get financing, and just a general lack of entepreneuring vision is really the culprit.

Significant strips of obsolete early 20th century warehousing along strips like Beaver, Myrtle Avenue, Dennis Street, etc.    have been placed in industrial overlay zones, which limit what types of adaptive reuse projects can spring up within these facilities.  I'll see if Stephen can fill us on his experience with trying to move Boomtown to a vacant warehouse on Myrtle and Forsyth a few years back.

QuoteSec. 656.399.40. - Definitions.

As used in this Subpart:

(a)
Industrial Sanctuary means a distinct geographical area predominately consisting of industrial uses and zoning districts and strategically located for future expansion and economic development.

(b)
Industrial Sanctuary Overlay Zone means an overlay zoning district designated by the City Council for a distinct geographical area predominately consisting of industrial uses and zoning districts and strategically located for future expansion and economic development for the purpose of protecting and preserving the area from premature fragmentation by intrusive residential and commercial uses and promoting the expansion of industrial uses within the area.

(c)
Area of Situational Compatibility means a distinct area that may be suitable for industrial uses under certain circumstances.

(d)
Area of Situational Compatibility Overlay Zone means an overlay zoning district designated by the City Council for a distinct geographical area that may be suitable for industrial uses under certain circumstances.
http://library.municode.com/index.aspx?clientID=12174&stateID=9&statename=Florida

Here is a link to a discussion about what resulted in the overlays a few years back:   http://www.bizjournals.com/jacksonville/stories/2007/01/15/focus3.html

Free flowing creativity and innovation is a critical ingredient any time we're talking about urban revitalization.  At some point, you can get in a situation where over regulation can impact market rate creativity from taking place.  The Industrial preservation thing was just one example.  Others include signage/mural, mixed-land use, mobile food, sidewalk cafe regulations, etc.

QuoteI also agree there is an over reliance on big 'sexy' projects, but the big, sexy PRIVATE projects never got built for the most part (ie Shipyards, Brooklyn Park).  So in reality, we never found out what impact those projects would have had, had they been built.

But we do know what happened when they didn't.  Significant historical building fabric was lost.  Buildings that if they were left in place, would have been suitable for the type of small scale reinvestment that brought places like Five Points and Park & King back.  For example, every building remaining in Brooklyn Park's six blocks were demolished including a commercial block on Park and the Mount Moriah Church, which was one of the few 19th century buildings still standing in the area at the time.  In fact, most of the abandoned blighted sites in the Northbank are the result of big sexy private sector proposals that never got off the ground.  However, what they did do is hook the community in enough to allow for the immediate demolition of things that were previously located on those sites.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: duvaldude08 on June 30, 2011, 09:26:13 AM
I agree with this article. No more sexy projects. Even if Wayne Mooney had cash money to begin his project, I would not want it to happen. Im tired of these silly mega projects. Something like the Laura Street trio, IMO is a perfect start. We have been thinking to big. And when all know, its the little things that count.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Bativac on June 30, 2011, 09:35:38 AM
Quote from: thelakelander on June 30, 2011, 08:56:16 AM
But we do know what happened when they didn't.  Significant historical building fabric was lost.  Buildings that if they were left in place, would have been suitable for the type of small scale reinvestment that brought places like Five Points and Park & King back.  For example, every building remaining in Brooklyn Park's six blocks were demolished including a commercial block on Park and the Mount Moriah Church, which was one of the few 19th century buildings still standing in the area at the time.  In fact, most of the abandoned blighted sites in the Northbank are the result of big sexy private sector proposals that never got off the ground.  However, what they did do is hook the community in enough to allow for the immediate demolition of things that were previously located on those sites.

That's the saddest part.

I think it's time to completely halt all building demolitions until financing is 100% lined up. Too often these projects get started and what we end up with is a vacant lot. Or, the shell of a seafood restaurant. What's going on with that, anyway?

If only more small businesses could somehow be lured into opening up downtown.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: jcjohnpaint on June 30, 2011, 09:45:54 AM
and Laura St was already somewhat vibrant before the streetscape/ making it and enhancement to a more or less populated niched area.  I also notice a lot of people here do nothing while they wait for the private sector to come into town and save the day.  As the saying goes.. you will be sitting at that phone forever waiting for it to ring. 
 
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: jcjohnpaint on June 30, 2011, 09:49:43 AM
Also I think some of the best vibrant urban areas I have visited were just grassroots creative uses of the urban fabric.  People love the uniqueness and like to gather in these places// A great example would be SOHO and Williamsburg in Brooklyn.  Later big development comes in and pretty much destroys the magic of the area and make it too expensive to live or play in.  You see this in NY all the time. 
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: jcjohnpaint on June 30, 2011, 09:58:51 AM
Another point...prob too much coffee
Is the megaproject guarantees no hard work- having to sustain a neighborhood or a downtown- is hard work.  To keep something great, one must work everyday and every moment to keep it great.  Are our city politicians up to this task or are they hoping the private sector will take this task off their hands so they can just run business as usual.  It is not easy to be creative and open-minded.  It is easy to just do things the way they have always been done.  I think a lot of people think Bank of American just rolled into Charlotte and made it a world class city overnight.  "Maybe this could be us".  Consider how the public had to work with the private to make Charlotte the city it is today.  In terms of the local political scene around here, MJ is the only platform with good creative problem solving and solutions.  If a politician gets a good idea, their great idea seems to come from this forum.  But again people on this site talk things out.  I have had many ideas that were not so good once considering what other people on here mentioned.  Either local politicians all think they are correct about everything, absolutely stupid and should travel more, or do some good ol fashioned work. 
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: JeffreyS on June 30, 2011, 10:54:52 AM
Quote from: duvaldude08 on June 30, 2011, 09:26:13 AM
I agree with this article. No more sexy projects. Even if Wayne Mooney had cash money to begin his project, I would not want it to happen. Im tired of these silly mega projects. Something like the Laura Street trio, IMO is a perfect start. We have been thinking to big. And when all know, its the little things that count.

We do tend to rely way too much on the big projects.  That does not make those projects bad. We just do not need to wait on them to the detriment of smaller more organic policy driven growth.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Ocklawaha on June 30, 2011, 11:01:39 AM
Having seen MAPS in Oklahoma City I've concluded...

Having a Bass Pro, IKEA, Streetcar, or Streetscape really does bring people into a central business district, but these things are tools and not the completed structure of a city.


OCKLAWAHA
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Ajax on June 30, 2011, 12:00:23 PM
Ennis, thanks for putting this together so succinctly. 
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: simms3 on June 30, 2011, 01:11:20 PM
Also within the private sector there are other things going on.

Jacksonville is so small that big change for the city and big growth are still pretty small in the grand scheme of things.  We are also traditionally not open to change or growth.  When times are booming, the big players in the larger cities will look to smaller markets to buy, sell, or develop (depending on the cycle and the conditions).  Of the smaller cities, we are usually last on the list and Charlotte, Austin, and Salt Lake City are first.

Also, because we (as in smaller markets) don't get a lot of action from deep pockets, we must rely on more local/regional guys to move projects foward.  We don't have many homegrown developers who can get a substantial infill project off the ground.  Charlotte does have these guys and they are attractive to institutional capital.

I do think that we are going to have to do a lot of things grassroot in Jacksonville because there is no choice.  This could be a very good thing, but other cities will still have us beat because they have the grassroots working with the big guys.  Having lots of money does tend to help.

Finally, the last point is huge.  Not only do we shoot down our own ideas and those that work in other similar markets, we also scoff at other markets and provide our own reasons why we should not become a bigger, better, denser city.  This is a bad attitude and this also scares off investors (which is why shrinking cities like Hartford, CT can still attract institutional capital to come in and fortify inner core areas like West Hartford...see Blue Back square (http://www.bluebacksquare.com)).
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: vicupstate on June 30, 2011, 01:26:28 PM
QuoteWe do tend to rely way too much on the big projects.  That does not make those projects bad. We just do not need to wait on them to the detriment of smaller more organic policy driven growth.

I agree.  I also agree that it is very detrimental to demo historic building stock in the hopes that a new project will follow.   On the other hand, if someone proposes a 'big sexy project' on vacant land, then until it proves not do-able, the city should assist as it can. 

BTW, the Laura Trio would have to be considered a big, sexy project, IMO.  The number of buildings involved, the past difficulties and the costly renovation involved all deem it so.

As for streetscaping, I think they CAN be VERY beneficial. However,  they can't be viewed as a silver bullet or a 'do it and we are done' item.  Phillip Randolph would be a classic example of that.  They built it, then forgot about it.  No upkeep, no small business encouragement (loans,grants, associations, festivals), no fascade improvements. 
   
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: duvaldude08 on June 30, 2011, 01:34:23 PM
IMO the trio is a small scale project. The shipyards and even the St John's were sexy MEGA projects.  The trio project invovles renovating buildings that are already there.  The trio is closer to happening than anything than any other project that came and gone in the past 5 years.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Jaxson on June 30, 2011, 01:35:38 PM
I agree that the conversion of Hemming Park into Hemming Plaza was a disaster for downtown.  IMHO, Hemming Plaza looks too much like a 1980s-era suburban shopping mall courtyard than it does an urban centerpiece.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Jaxson on June 30, 2011, 01:37:50 PM
Quote from: vicupstate on June 30, 2011, 01:26:28 PM
QuoteWe do tend to rely way too much on the big projects.  That does not make those projects bad. We just do not need to wait on them to the detriment of smaller more organic policy driven growth.

I agree.  I also agree that it is very detrimental to demo historic building stock in the hopes that a new project will follow.   On the other hand, if someone proposes a 'big sexy project' on vacant land, then until it proves not do-able, the city should assist as it can. 

BTW, the Laura Trio would have to be considered a big, sexy project, IMO.  The number of buildings involved, the past difficulties and the costly renovation involved all deem it so.

As for streetscaping, I think they CAN be VERY beneficial. However,  they can't be viewed as a silver bullet or a 'do it and we are done' item.  Phillip Randolph would be a classic example of that.  They built it, then forgot about it.  No upkeep, no small business encouragement (loans,grants, associations, festivals), no fascade improvements. 
   

I agree 100% that we have been prone to tearing stuff down and then making concrete plans once the dust settles.  It would bother me to know that even one historic building was demolished for the sake of a plan that never materialized.  Unfortunately for us, this has happened more than once in our city...
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: hooplady on June 30, 2011, 03:25:58 PM
Quote from: vicupstate on June 30, 2011, 08:11:55 AM
Whatever happened to the 5th & Liberty project?  How did that go?
The new residents finally moved in a few weeks ago and the place looks great.   I believe there are also new occupants in the house on the NW corner - [poof!] - just like that there's life in that area again.  (And by "just like that" I mean after months and years of blood, sweat and tears).

Big glamorous projects are great but when they fail they fail spectacularly.  Give me a few small projects clustered together any day.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: jcjohnpaint on June 30, 2011, 03:54:34 PM
yeah and it feels that because of smaller size and limited resources, when policy makers make a blundering mistake- which is what it seems like all they do (if something is done right in idea they somehow screw it up in planning/ courthouse and plaza)- then it is that much more catastrophic for the city.  If we look to the Trio/ as time runs out it will soon be too late.  Not only will the important property to a vibrant neighborhood just sit there, we will loose more of our dwindling history that cannot be brought back. 
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: JaxNative68 on June 30, 2011, 04:00:42 PM
I strongly believe the city's past belief is "give them eye candy at the curb level as they drive by, and they won't notice all the nothingness behind the sidewalk level, then we can filter all the money to our brothers in-law in the suburbs and forget about downtown".

Hopefully the future administration can keep the money downtown and revive the dying fabric of our once great city!

Personally I think we need more medium sized mixed use projects downtown.  And the housing portion of these projects should be affordable to the younger business generation just out of college, not the residential projects with the price ranges the the Peninsula.  There is no reason why the Riverside Avenue corridor, just outside downtown area, could not filled with these types of projects.  It would be a great transition from downtown to the Riverside neighborhoods.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: duvaldude08 on June 30, 2011, 04:17:20 PM
Quote from: JaxNative68 on June 30, 2011, 04:00:42 PM
I strongly believe the city's past belief is "give them eye candy at the curb level as they drive by, and they won't notice all the nothingness behind the sidewalk level, then we can filter all the money to our brothers in-law in the suburbs and forget about downtown".

Hopefully the future administration can keep the money downtown and revive the dying fabric of our once great city!

Personally I think we need more medium sized mixed use projects downtown.  And the housing portion of these projects should be affordable to the younger business generation just out of college, not the residential projects with the price ranges the the Peninsula.  There is no reason why the Riverside Avenue corridor, just outside downtown area, could not filled with these types of projects.  It would be a great transition from downtown to the Riverside neighborhoods.

Amen! Affrodable housing DT is another problem. I am considering relocating to the core next year. However I am running into the affordibility issue. The only condos DT that are affordable are City Place, BUT they are tiny as hell. I actually have an appointment to view churchwell lofts. They guy stated the one bedroom is 99,000. Which is the most I could afford. So we'll see..
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Tacachale on June 30, 2011, 06:08:27 PM
The Laura Trio is definitely a big, sexy project, just consider the scale of it. It's slightly different than some others in that they're trying to rehab existing structures, and if the news stories are to be believed, are looking for incentives that are only paid when the project is complete. But it's still a big fancy project with big potential to fall apart.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: jcjohnpaint on June 30, 2011, 06:13:34 PM
I think that the city should put a lot of attention to the Laura St area and grow out from there.  There is an amount of vibrancy in this area of downtown and can be enhanced if attention is paid to this area and all of this leap from projects.  This is another reason why the Trio property is so important. 
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Wacca Pilatka on June 30, 2011, 06:21:06 PM
Quote from: JaxNative68 on June 30, 2011, 04:00:42 PM
I strongly believe the city's past belief is "give them eye candy at the curb level as they drive by, and they won't notice all the nothingness behind the sidewalk level, then we can filter all the money to our brothers in-law in the suburbs and forget about downtown".

Or perhaps more recently, "give them eye candy with the view from I-95."  Downtown is full of buildings that look photogenic from the interstate but have mediocre to awful interaction with their streets. 
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Wacca Pilatka on June 30, 2011, 06:22:57 PM
Quote from: jcjohnpaint on June 30, 2011, 06:13:34 PM
I think that the city should put a lot of attention to the Laura St area and grow out from there.  There is an amount of vibrancy in this area of downtown and can be enhanced if attention is paid to this area and all of this leap from projects.  This is another reason why the Trio property is so important.

Definitely - and it's also an important symbolic project saying we're no longer going to wantonly destroy our historic fabric or allow it to rot, but instead will celebrate it.  This is the most significant architectural grouping of commercial buildings in the state and the city absolutely cannot let them fall to pieces.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: dougskiles on June 30, 2011, 07:29:58 PM
Thanks Lake for adapting the article to Jacksonville.  One important aspect to consider is that the myths apply to the Revitalization of the urban area.  We also need to address the cause for the decline, which I believe to be the rampant, unchecked sprawl that has taken place over the last several decades.  Until we stop the sprawl, our revitalization efforts will be like running up the down escalator.

I would be happy if this new administration did nothing more for downtown than to stop the sprawl.  It is a very cheap fix.  Developers and builders will eventually catch on and start rebuilding the core.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Coolyfett on June 30, 2011, 11:53:53 PM
very sad
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Jumpinjack on July 01, 2011, 07:19:06 AM
Excellent article. What happened to Brooklyn and LaVilla was a dreadful disrespectful disaster. The longer they sit vacant the harder it is to attract the money to fulfill a vision.

A sixth problem could be added: widening highways and creating higher speed corridors to move more cars faster has divided our neighborhoods from each other and from the business areas. The natural flow of pedestrian scale streets, where residence and commercial interface and  mix is gone.   
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: jcjohnpaint on July 01, 2011, 09:44:46 AM
Quote from: dougskiles on June 30, 2011, 07:29:58 PM
Thanks Lake for adapting the article to Jacksonville.  One important aspect to consider is that the myths apply to the Revitalization of the urban area.  We also need to address the cause for the decline, which I believe to be the rampant, unchecked sprawl that has taken place over the last several decades.  Until we stop the sprawl, our revitalization efforts will be like running up the down escalator.

I would be happy if this new administration did nothing more for downtown than to stop the sprawl.  It is a very cheap fix.  Developers and builders will eventually catch on and start rebuilding the core.

Your right.  I do believe this is at the root of the problem.  If you just took one of those condo projects in the southside such as Tapestry Park and put it downtown- there would be change.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: jcjohnpaint on July 01, 2011, 09:48:02 AM
You hear people always saying Duval Co is no good anymore, so I live in St. Johns.  This is the mentality that has been killing us.  Keep moving out for better while abandoning what we left.  Look at Regency Square.  In 20 yrs we will be talking about SJTC the same way.  We cannot let this city rot from the inside out. 
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: tayana42 on July 01, 2011, 08:57:26 PM
Stop the sprawl.  Extend the Skyway Express to the stadium and into Riverside and Springfield.  Improve the educational system; and provide a better-trained workforce.  And finally, provide the things that help improve quality of life:  culture, arts, music, parks, recreation.  City'l grow.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: duvaldude08 on July 01, 2011, 09:15:41 PM
Quote from: tayana42 on July 01, 2011, 08:57:26 PM
Stop the sprawl.  Extend the Skyway Express to the stadium and into Riverside and Springfield.  Improve the educational system; and provide a better-trained workforce.  And finally, provide the things that help improve quality of life:  culture, arts, music, parks, recreation.  City'l grow.

I agree 100%. Long story short, take care of the core of our city and everything else will fall in place.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Timkin on July 02, 2011, 01:13:37 AM
A M E N !!!!!!
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: krazeeboi on July 03, 2011, 04:05:59 PM
Interesting article here, especially factor #5. I noticed that Jacksonville seemed to have a good bit of streets that have been freshly streetscaped when I was there back at the end of May. That contributes to an overall feeling of cleanliness, which is a good thing, but it's true that that by itself doesn't lead to revitalization. However, there have been several urban revitalizations that have occurred with streetscaping projects being a part of the process. But there has to be an overall process to begin with.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Kiva on July 03, 2011, 04:21:38 PM
Quote from: tayana42 on July 01, 2011, 08:57:26 PM
Stop the sprawl.  Extend the Skyway Express to the stadium and into Riverside and Springfield.  Improve the educational system; and provide a better-trained workforce.  And finally, provide the things that help improve quality of life:  culture, arts, music, parks, recreation.  City'l grow.
Streetcars will be cheaper than the Skyway. Everything else on your list is perfect!
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: iMarvin on July 03, 2011, 05:29:47 PM
Skyway > Streetcar
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: ProjectMaximus on July 04, 2011, 03:03:07 AM
skyway to the stadium. Streetcar to riverside and springfield. :)

Happy Fourth!!
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: duvaldude08 on July 04, 2011, 04:05:16 AM
^^Sounds good to me. The sports district is on expansion that is a must.
Title: Re: Five Revitalization Myths Jacksonville Must Overcome
Post by: Steve Ducharme on April 09, 2013, 05:10:32 PM
Jacksonville Beach up until the early 90's was proof positive of this.  Every grand revitalization scheme imaginable was proposed until they finally gave up when the proposed financing "security"  was unprocessed gold ore.  Essentially just rocks.  After that debacle the city gave up and told the property owners to go to it under some sensible development guidelines.  BOOM!  Jax Beach blossomed quickly once the property owners knew they were safe to invest their own dollars without the threat of imminent domain snatching it away for someone's fantasy.  Oh if only Jacksonville would learn the same lesson.    GET the gov't buildings OFF the river and get off the property owners backs.  On the flip side, STOP giving away millions to every developer who comes along.  Let the city develop organically.  Give them transportation systems (like a city is supposed to) and get out of the way.